I quintupled my site's revenue with one change!
This summer I started wondering if I should also suggest a lower cost solution because of the economy, etc.
So one month ago I added a less costly alternative to the product that I was promoting. I was very honest about this product and pointed out that even though it costs less, it took longer to achieve the desired result. I made it very clear to my visitors that the more expensive product works much faster, so when deciding between the two products they face the following choice: 1.) Buy a more expensive product and see results faster; or 2.) Save some money but wait longer to see results.
I was expecting sales of the original product to remain constant and (hopefully) make a few bucks from people who sought a less costly product.
To my surprise, I not only tripled sales of the original product ($600 in commissions), I also made $400 in commissions on the second product.
I'm now going to try the same thing on another site I have in a different health niche to see if it works for that niche as well.
I think it's an interesting case of simplifying the purchasing decision of potential buyers, while still offering a choice.
Anyone else have a similar experience?
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Just when you think you've got it all figured out, someone changes the rules.