What do YOU want from an affiliate network?

9 replies
I don't mind whether you're a vendor, an affiliate or both but I'd love to hear YOUR thoughts on what makes for a good affiliate network.

Let's keep this constructive and not just go out and bash existing networks.

I'll come back and post my list later but I don't want to bias anyone straight off the bat.
#affiliate #network
  • Profile picture of the author Mitro
    I hope I won't sound an evil "give me money now"-affiliate after listing these... I really don't choose what products I promote based on their affiliate programs, but based on the product itself!

    Let's just say that these are features that I would want to implement on my own affiliate program.
    • Life-time commissions on all of your products
    • All of your products tied into one affiliate program
    • 2-tier affiliate program (affiliates recruiting affiliates)
    • Lots of promotional material and tools (graphics, rebrandable ebooks etc.)
    • Beginners would probably appreciate training
    • Proof of conversions
    • Product variety (low-, mid- and high-ticket products, single payment and memberships etc.)
    • Fast payment
    • A user-friendly UI
    • etc.
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  • Profile picture of the author John Taylor
    As a vendor I'd like:

    • Comprehensive tracking and performance stats
    • Ability to mass/autopay affiliates
    • An escrow/holdback function for potential refunds
    • Ability to integrate multiple sites/products
    • Easy to set up single sales or recurring sales
    • Central administration area
    • Template driven system for all pages
    • List management/segmentation integrated with aWeber etc.

    As an affiliate I'd like:

    • Secure/accurate link tracking and stats
    • Ability to protect/cloak affiliate links
    • Access to affiliate tools and resources
    • Ability to offer my own bonuses through the system
    • Prompt and timely payments from vendor
    • Excellent affiliate support
    • No Spam - Keep me on an affiliate list only

    John's Internet Marketing News, Views & Reviews: John Taylor Online
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  • Profile picture of the author Emogen
    Affiliate perspective:
    • Ample marketing material with a good variety of colors and styles
    • Long cookie retention and options for coupon codes
    • If there are approval processes they must be quick and allow me to list specific sites for specific products (PITA with GAN)
    • Accurate tracking and the more detail the better
    • Products search with support to filter by type, commission, time in market
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    • Profile picture of the author 4morereferrals
      Good thread - I'll turn the overwhelming urge to rant/vent/whine - into a constructive wishlist

      As a vendor of products:

      • In Built - detailed product sales tracking - by day - by affiliate by product
      • To NOT have to know php and css in order to setup a solid sales funnel
      • Ability to offer instant commissions
      • hosted solution - for a reasonable fee
      • not having to install a new php script if i use an exact match domain for new products
      • Ability to have an OTO upsell and a Downsell
      • Ability to update ALL customers DL links and push out a product update
      • Ability to present customers the OTO who experience paypal IPN failures
      • Some method for buyers to self service their need for expired links
      • Published API/Format - other parties can use to build add ons around
      • like salesapge templates - headers - footers - squeeze pages
      • Well designed integration with Autoresponders
      • Ability to create and save basic emails to customers and affiliates
      • In Built SMTP services [ not php send mail with hosting limits ]
      • SOLID tracking and reporting of sales and affiliates
      • REAL conversion numbers and traffic stats
      • Reporting on an affiliates total sales across all products
      Rank Ascend Network - High PR Links / Guaranteed Rankings Increase
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    • Profile picture of the author Roger Mayne
      Originally Posted by Emogen View Post

      Affiliate perspective:
      • Ample marketing material with a good variety of colors and styles
      I'll echo this one. Seems to me that the main problem with affiliate programs is that the materials get around the web quickly and then lose their value. Having a set of resources that can be "mixed and matched" would help affiliates to have an almost unique set of tools to use to promote.

      "If you don't quit, you can't fail"
      Success will follow.

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      • Profile picture of the author mrjonman
        The biggest things for me as a vendor:

        - Two tier commissions
        - Ability to track where sales came from

        As an affiliate:

        - Tracking sales is my most important request

        Everyone's requests already listed would be great as well.

        John Mann
        Get Over 50% Off! A Brand-New Course by Michael Brown Called Niche60 About Making Money As An Affiliate Marketer. And It Really Works!

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  • Profile picture of the author Kim Standerline
    Not a lot I can add really to the above,

    I think minimum payment threshholds can be a bit unfair, if you've made a sale, then you should be paid for it no matter how much it is

    Also some of the affiliate scripts out there are a bit fiddly, something nice and simple to use (with no bugs), would be good for me

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  • Profile picture of the author Datingport
    All of the above is great and I would like to add a few more.

    I would like access to communicate with my sub affiliates so I can train them or at least help them out to make money. It helps my earnings in the long run. Most are new and don't have a clue what they are doing. We can pick up the slack in that arena.

    I really need to track my referrers. It helps me strengthen my traffic streams or terminate non producing ones so I can focuse my efforts for better efficiency.

    The ability to track each link individually so I can find weak spots in my traffic streams.

    Custom graphic design if requested.

    Custom landing pages if requested. I ran into this with a sponsor who had a killer product but the landing page sucked. They had a lifetime recurring comission model. Their competitor was converting 5 times better but only paid on initial sales. I tried to get them to give better choices on landing pages to no avail. It killed me to see all that money turned away because someone was in love with their design and wouldn't listen to affiliate input.

    It's amazing what you (L)earn when you put some effort into it!

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    • Profile picture of the author gfsocial
      I'd like better systems... reporting.. search functions for new ads... many affiliate networks.. even the 'big guys'.. have piece of garbage systems that look comparable to dos..

      Id REALLY like.. if i have an ad posted that is expired they would let me know the url that is sending traffic to the expired ad ( on my site)...
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