Need some advice, as this is a first for me. I have been contacted by someone who wants to buy non-exclusive rights to one of my informational beauty programs to sell in the UK. He will NOT be selling the digital copy or selling on the Internet. He wants to sell it in DVD form, and will be marketing with classified ads and direct mail.
So all he would need would be a copy of my program in DVD, and any other materials I could include. And permission of course.
He said that he normally pays 10X the retail price for such a license.
What do you recommend I charge for this? I sell the product in a micro-continuity membership site - 6 months and 6 payments. While videos are the main feature, other features that customers can only access online also add value to the product, which of course he will not be able to sell. The DVD will only hold the videos and articles. I also sell the whole program for a discounted one-time fee. Let's assume I currently charge 47/month or one time fee of 147.
He also wants to know if he can rebrand it. This I don't want, and can't anyway as all of the videos are watermarked anyway.
Anyone have any thoughts or recommendations?