Having a too big of we we can kill sales and turn a profitable project into a loser.
What do I mean?
Is your sales letter all about We do this and We do that, If so your sales are hurting.
When your sales and promotional material is focused on what YOU do, and how YOU solve problems much of you battle is already lost.
Keep in mind that your sales and promotional material is no place to tell the world about how great you are.
- "We built a 20K a month business and only work 4 hours a week."
- "We have developed a system that pays and pays every time."
- "We have the highest uptime of any of the top 10 webhosting companies"
Who cares about you?
Your potential client doesn't give a rip about what YOU have or how YOU have built your business.
So what you went from nothing to 100K in less than a year.
What's that to me?
You've seen the letters and the promos.
Some even sent out by "people in the know".
Talk to your client, potential client in terms that focus on them, their need, their desires, their wants.
Describe solutions that focuses on them.
Get out of your own head, and into theirs.
Create your promos that you wish someone would write to you.
Just keep it in your mind to never let your We We get you into trouble.