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Is your We We too big to have success?

by Mark Riddle
17 replies
Is your We We too big to have success?

Having a too big of we we can kill sales and turn a profitable project into a loser.

What do I mean?

Is your sales letter all about We do this and We do that, If so your sales are hurting.

When your sales and promotional material is focused on what YOU do, and how YOU solve problems much of you battle is already lost.

Keep in mind that your sales and promotional material is no place to tell the world about how great you are.

  • "We built a 20K a month business and only work 4 hours a week."
  • "We have developed a system that pays and pays every time."
  • "We have the highest uptime of any of the top 10 webhosting companies"


Who cares about you?

Your potential client doesn't give a rip about what YOU have or how YOU have built your business.

So what you went from nothing to 100K in less than a year.

What's that to me?

You've seen the letters and the promos.

Some even sent out by "people in the know".

Talk to your client, potential client in terms that focus on them, their need, their desires, their wants.

Describe solutions that focuses on them.

Get out of your own head, and into theirs.

Create your promos that you wish someone would write to you.

Just keep it in your mind to never let your We We get you into trouble.

Mark
#big #success
  • Profile picture of the author Corwinnx
    Excellent post. Empathy is a key factor in successful selling. If you can actually 'feel' your prospects pain, you can write from the heart and make your reader a kindred spirit.

    -Marcus
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    • Profile picture of the author innocent07
      Banned
      I couldnt help but post this.. And this little piggy went "We! We! We!" all the way home
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      • Profile picture of the author Teenage Genius
        Originally Posted by netmalls View Post

        Is your We We too big to have success?

        Having a too big of we we can kill sales and turn a profitable project into a loser.

        What do I mean?

        Is your sales letter all about We do this and We do that, If so your sales are hurting.

        When your sales and promotional material is focused on what YOU do, and how YOU solve problems much of you battle is already lost.

        Keep in mind that your sales and promotional material is no place to tell the world about how great you are.

        • "We built a 20K a month business and only work 4 hours a week."
        • "We have developed a system that pays and pays every time."
        • "We have the highest uptime of any of the top 10 webhosting companies"


        Who cares about you?

        Your potential client doesn't give a rip about what YOU have or how YOU have built your business.

        So what you went from nothing to 100K in less than a year.

        What's that to me?

        You've seen the letters and the promos.

        Some even sent out by "people in the know".

        Talk to your client, potential client in terms that focus on them, their need, their desires, their wants.

        Describe solutions that focuses on them.

        Get out of your own head, and into theirs.

        Create your promos that you wish someone would write to you.

        Just keep it in your mind to never let your We We get you into trouble.

        Mark
        That post is blooming excellent fellow! - Get out of your head and into thiers, think about what you would love for people to offer you - excellent advide. I love it, thanks alot!

        Originally Posted by innocent07 View Post

        I couldnt help but post this.. And this little piggy went "We! We! We!" all the way home
        I thought you was going to say something about wetting yourself and getting told off for it...
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        • Profile picture of the author Mark Riddle
          Steven,

          You're welcome~!

          Many times we are so close to our wants and needs, that we overlook whats really there.

          We see the gold mine, and focus on how to get the gold out of the mine, but completely ignore the giant diamonds just sitting there on the surface waiting for someone to just come along and pick them up.

          Mark


          Originally Posted by StevenBird View Post

          That post is blooming excellent fellow! - Get out of your head and into thiers, think about what you would love for people to offer you - excellent advide. I love it, thanks alot!
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          Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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  • Profile picture of the author Adam Kenzington
    Good post there Mark...Although your title compelled me read what you had to say there, stud. And just for the record, I always try to keep my we we in check. Sadly, I've never had anyone make the accusation of my we we being too big for success

    But, yes, you will always do better to focus on the person you're trying to sell to. So yes, it's best to keep your we we to yourself.

    Nuff Said!
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    "I can" is much more important than I.Q.

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    • Profile picture of the author innocent07
      Banned
      I thought 'we did this' 'we made this much' etc gives them hope, and makes visitors look upto what they made, thinking

      "if they can do it, and show me how to do it, with the product on their sales letter- then i want to do it and be like them"

      Wasnt that the Psychology behind that ?
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      • Profile picture of the author Mark Riddle
        Innocent,

        Its important to inform them how you can help them.

        Yes, telling them that you have success is important, yet many marketing pieces focus far too much on what a wonderful lifestyle, the author has, Their big checks, and How great they are.

        Having some information about what you have done, worded in a way that isn't talking about YOU.

        Its talking about them being able to learn and repeat the success that you have found.

        Much like testimonials that only talk about how great you are, fail miserably compared to testimonials that talk about the success that others have using your information.

        Having a teacher that has 3 degrees from Harvard, Yale and Oxford, says nothing about you being able to achieve the same success.

        That isn't to say to have no information about your success.

        It is saying to make sure your focus is on what they will archive by using your methods and programs.

        Example...

        "I'll tell you how on a Sunday afternoon I took a short walk in the park and I developed a product that netted me 15,000 in the first 30 days, and is fast approaching making me a millionare !"

        Becomes

        "Learn this easy to follow step by step method based on one product that netted 15,000 in the first 30 days and is now approaching the million dollar mark (See how a short walk in the park on a Sunday afternoon becomes the way to your true riches- the money is only a side benefit)"


        Mark



        Originally Posted by innocent07 View Post

        I thought 'we did this' 'we made this much' etc gives them hope, and makes visitors look upto what they made, thinking

        "if they can do it, and show me how to do it, with the product on their sales letter- then i want to do it and be like them"

        Wasnt that the Psychology behind that ?
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        Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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  • Profile picture of the author Chris Lockwood
    "We have the highest uptime of any of the top 10 webhosting companies"

    I would care about that when I'm looking for a host. I agree with your basic point, just not some of your examples. I'm not sure how you'd phrase the above without "we".

    Ditto for "We built a 20K a month business and only work 4 hours a week." if they are selling that system. If not, I don't really care.

    Again, I'm not sure how you'd make certain points without using first person.
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    • Profile picture of the author Mark Riddle
      Chris, yes you can make points using the first person.

      Its about the balance or the focus.

      When the spotlight is shining on you its not on them

      Concerned about uptime ?

      Never worry again, host your site on the servers ranked highest uptime by Hosting Dynamics Corp, internationally recognized hosting survey. Click Here for Proof >>

      Mark
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      • Profile picture of the author Chris Lockwood
        Originally Posted by netmalls View Post

        Never worry again, host your site on the servers ranked highest uptime by Hosting Dynamics Corp, internationally recognized hosting survey. Click Here for Proof >>

        Mark
        The version in your first post still sounds more appealing to me as a customer.
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        • Profile picture of the author Mark Riddle
          Chris,

          That's great ~!

          The first version more reflected what is going on in your head than the other.

          Mark

          Originally Posted by Chris Lockwood View Post

          The version in your first post still sounds more appealing to me as a customer.
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  • Profile picture of the author Habitat
    Good stuff...It's not about what we have accomplished but what we can accomplish for them via our product and how it will benefit them. Gonna go edit up some of my stuff now
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    • Profile picture of the author Mark Riddle
      Habitat,

      Yes that's the key ~!

      Your words and discriptions create a sense of:

      You can do this...

      You can do this now...

      You already have enough drive and desire to succeed...

      You knew there was a piece missing in your puzzle...

      You just found that piece



      Originally Posted by Habitat View Post

      Good stuff...It's not about what we have accomplished but what we can accomplish for them via our product and how it will benefit them. Gonna go edit up some of my stuff now
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  • Profile picture of the author AskJesusLeon
    Nice post, we (I know who cares about we) LOL but we have to remember to write to the person in front of us, to the prospect and forget about us. Good post. I agree.
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    • Profile picture of the author Mark Riddle
      Thanks for the complement.

      Mark

      Originally Posted by AskJesusLeon View Post

      Nice post, we (I know who cares about we) LOL but we have to remember to write to the person in front of us, to the prospect and forget about us. Good post. I agree.
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  • Profile picture of the author Vince Runza Online
    Hey! You didn't mention the we-we calculator for Web pages!

    We We Calculator - measure your copy for customer focus (URL)

    There's also one for text that you can copy & paste into a form here:

    We We Calculator - measure your copy for customer focus (text)

    Both are useful for giving you an indication of your customer focus...
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    "The will to prepare to win is more important than the will to win." -- misquoting Coach Vince Lombardi
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