Authority sites vs Mini sites

26 replies
I am confused on which type of site is better and would appreciate some guidance.

Lets say I wanted to use organic cat food for my niche and I found out that a specific organic cat food is searched for more than others daily.

Should I build a mini site promoting that specific organic cat food? Or should I create an authority site and go for a broad domain name like "bestorganiccatfoods.com" and cover both the popular organic food along with other comparable cat foods?

If so, will it be more difficult to rank for multiple keywords?

Thanks for your replies.
#authority #mini #sites
  • Profile picture of the author John34
    It mainly depends on kind of keywords you want to rank for, if you are just planning to rank for 1 or 2 keywords, them minisite would be better.
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    • Profile picture of the author Spot the Ball
      Originally Posted by John34 View Post

      It mainly depends on kind of keywords you want to rank for, if you are just planning to rank for 1 or 2 keywords, them minisite would be better.
      What John34 said.

      If you plan on promoting lots of products within the same niche then I would say go bigger.

      If its only a couple of keywords then mini and even then, only if those mini terms could be worthwhile to bring sufficient traffic/revenue and time to make your expenses worthwhile in the niche.

      If you need fast money then mini, if you want longterm and bigger profits but prepared to wait then broad.

      Single page niche sites are no longer viable im afraid unless you have a lot of spam software to automate rankings because you will need to target multiple keywords for the same product to get half the results you might have gotten 6 months ago.
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      • Profile picture of the author davidjames42973
        Yes. When I build up authority sites I usually target a harder keyword to rank for and add content to it a couple times a week until it begins to rank. I actually have authority sites that took me over a year to get ranked for my targeted keywords. One thing about an authority site is you'll also rank for other long tail keywords the more content you add to it. Just continue adding content to it until you're getting the traffic you want. But the key to building authority sites is to stay patient.

        As for mini sites, target keywords that have little competition. I usually look to see if I can find keywords with over a thousand searches monthly within my niche that also have less than a million results on Google. Then build a mini site with a few pages of content. You should rank within a week or two...
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        • Profile picture of the author Trapped
          Originally Posted by davidjames42973 View Post

          One thing about an authority site is you'll also rank for other long tail keywords the more content you add to it.
          Well said, one other thing I would add as Pro to authority site is that you can then monetize in much more ways rather then just PPC ads (just as an example would be selling private ad banners), thing which...doubt you could do with a mini site.

          It does indeed take more time, more investment, more patience, more analyzes but when time comes all that will be repaid...and heavily too if you can play your cards well.
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          • Profile picture of the author latrice17
            Thanks for the input everyone!! I will begin an creating authority site and see how it compares to the mini site I have.
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  • Profile picture of the author Spot the Ball
    Big/authority sites will be the new WSO,s.

    Watch this space over the coming months, micro sites will take a nosedive.

    Remember this though, everything you learnt about micro sites can be applied to big authority sites with a few tweaks.

    Dont waste your money chasing crap WSo,s ... use your head and take what you already know and adapt it!

    Common sense prevails.
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  • Profile picture of the author Sheryl Polomka
    I have some mini sites and I have some bigger sites. To be honest I am starting to take a very negative view toward mini sites, although not necessarily from an Internet Marketers point of view.

    When I am searching for information on the internet and all I can find is a heap of mini-sites that are created for the obvious reason of making money and that's all, it really annoys me. The content is usually crap and often doesn't give you the answer your looking for - or at least not the right answer.

    So from a moral perspective, I'm really beginning to think that mini sites are wrong. People are looking for answers and information, they don't want to be fed lies and crap just because others are trying to make money from it. And this is what I look at now when I'm considering creating a new site. Do I want to offer visitors crap just so I can make money, or do I want to offer visitors good quality information so that they can be satisfied with what they find and so that I can be successful longer term.

    Mini sites will come and go, authority sites will tend to hang around much longer, even though they do require a lot more work and patience, I think they have the better long term income success.

    You can still rank for your long term keyword phrase, just have a page for that phrase and build backlinks to that page. You can do that for multiple keyword phrases and have your site ranking for all of them. That surely will bring a better income than one small site ranking for one keyword phrase.
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    • I would have to say go for an authority site. Which is Easier: Buying a Domain and Building a website for your keywords, then directing traffic to that one site and all its pages? Or buying and building multiple websites (one for each keyword/keywords) and then driving traffic to each of those sites. It's probably beneficial to leverage the time and effort you put into building an authority site though this would also depend on your niche/keywords.
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    • Profile picture of the author bgmacaw
      Originally Posted by Sheryl Polomka View Post

      So from a moral perspective, I'm really beginning to think that mini sites are wrong. People are looking for answers and information, they don't want to be fed lies and crap just because others are trying to make money from it.
      Go take a look at thefind.com, nextag.com and bizrate.com and see how well they fit your 'moral perspective' so far as their 'great content' goes.
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      • Profile picture of the author Sheryl Polomka
        Originally Posted by bgmacaw View Post

        Go take a look at thefind.com, nextag.com and bizrate.com and see how well they fit your 'moral perspective' so far as their 'great content' goes.
        Well yeah I guess I didn't think of it in that sense - authority sites can be full of crap content too! I think I'm just a bit sick of coming across so many of these mini sites when I try to search for something on the internet. Maybe 'a moral perspective' wasn't a good choice of words, but it's just annoying that the internet is just full of money making sites now and not all that many 'really good' sites.
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  • Profile picture of the author deu12000
    You might want to try a mini authority site, which is something I've been successful with many times over. Basically a small site that is exhaustive on the niche instead of a two or three page site. The keywords drive traffic and the traffic drives revenue.
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  • Profile picture of the author SledgeHammer
    If you can manage Mini Sites easily then it's the way to go.
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  • Profile picture of the author Marketing Ignite
    Go with the authority site...for the mini sites, it may make sense if you want to target different countries...then having hosting in that country will help your rankings for the local search....
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    • Profile picture of the author JoshuaG
      IMO authority sites are easier to promote and SEO.

      I think Authority sites are more likely to get unsolicited links because they cater to a wider audience. They also seem more credible because more effort has been put in one place.

      I also believe that authority sites are are more likely to be displayed on the first page of google for more highly searched terms (as opposed to the long tail keywords).

      For example - you search "diet" in google and you get diet.com which is a massive authority site.

      For your example, search "catfood" and you get websites of massive brands like friskies.
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  • Profile picture of the author lstoops
    There are pros and cons to both. Also, there's nothing wrong with doing both. However, if you have a hard time focusing then I'd say go for one big site. Sometimes it's easier to put all of your efforts into one project at a time. Especially when it's time to build backlinks!
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  • I've never managed to make any great income off mini sites to be honest. Most of my revenue have always come from authority sites, so now a days I'd rather focus on 3 main projects through the year rather than 30 mini sites.
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  • Profile picture of the author prodigaljoe
    Way back I used mini sites to drive traffic to my bigger sites. Eventually I just concentrated on larger sites. Once an authority site gets up to size it is very easy to maintain and make lots of money from but it takes time to build large authority sites.
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  • Profile picture of the author Spot the Ball
    Another thing I like about the bigger sites is this.

    You can get people to a page on your site selling whatever but because you are much larger you have many more pages you can sell them something, so for 1 search you gave them many sales pages, a micro site can't do that. Its like leveraging your efforts and getting maximum exposure for all your work in getting them to the site anyway.

    Not to mention, any other pages built will become much easier to rank for once you already have a sufficient number of links built.

    I,ve got pages ranking on page 2 with absolutely no backlinking that would have cost a fair amount of time and effort if I,d just created a brand new site to target those products. All it will take now to get those pages on page 1 is a quick profile blast.

    It becomes much easier once the site starts to grow to rank everything else.
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  • Profile picture of the author NaturalStyle
    Some more thoughts on this:
    1) Micro-managing dozens to hundreds of minisites can be a hassle. Having only a few but bigger sites is easier to overlook and manage.

    2) You'll gain instant credibility with your audience if your website is big. This makes it easier to be seen as an authority what helps in marketing (tell your visitors how big your site is).

    3) One of the most common issues coming up on this board is "my site does not rank" or "I put up a post on my blog and doesn't get not indexed". If you have an authority site on a narrow enough subject (long tail) all your posts on this subject will rank automatically on the first page, if not on the top spot. And they are indexed within seconds.

    4) After you've established yourself for a keyword, it is very easy to rank for synonyms, so you can branch out over time to new areas without having to build a new site, get it indexed and get it ranked

    As always, the initial effort has to be overcome but the long-term rewards are higher. And that's why so few build authority sites- most on this board are into the "make money quick" mindset. On the other hand, this makes it easy for you to separate yourself from the crowd.

    Congrats to latrice17 for your decision.
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    • Profile picture of the author bgmacaw
      Originally Posted by NaturalStyle View Post

      1) Micro-managing dozens to hundreds of minisites can be a hassle.
      You don't want to be micro-managing. This is a common mistake both in managing people and managing niche sites.

      Originally Posted by NaturalStyle View Post

      2) You'll gain instant credibility with your audience if your website is big.
      I don't think that's necessarily so. Some of my favorite resources are smaller quality sites while some big ones in the same niches with tons of pages, all full of scrapped feed content, aren't. Now a huge site with authoritative content is great but it's rather difficult to do quickly and easily without considerable financial backing.
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  • Profile picture of the author zigato
    I would say both are good, but you should weigh up the pros and cons to decide for yourself.
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    • Profile picture of the author pappyy3
      I think both types of sites can be used to good effect.

      1. Use a mini site to test the market response for your chosen niche (BTW - my minisites are 20 to 25 pages, with useful content)
      2. If you see a good flow of visitors/sales, perhaps develop an authority site around that niche, and
      3. use your minisites as feeders to your authority (money) site

      The above process is no secret, and can be done as cheaply or expensively as your budget allows.

      Example of free minisites as feeder sites: Blogger, hub pages, squidoo etc

      If your sales warrant the expense, then register some longtail domain names for your mini-sites, host them yourself and direct them to your authority site.
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      Tonster

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  • how many pages constitutes a mini-site and vice versa?

    What if the subject isn't broad enough to go beyond 5-10 pages, but the 5-10 pages that are written is the best content available for that subject, helping the user immensely.

    Take the best organic cat foods dot com.

    First your listing only the best organic cat foods, and second I doubt there is more than 5-10 best organic cat foods, as the best are usually boiled down to top 5-10.

    Would this site still be considered an authoritive site even if it has a similar page number to your usual mini sites?

    I think page numbers should not count towards the title "an authoritive site" but rather its influence on its community, and its value i.e does the content really solve the problem at hand, and if so could this content be made any better.

    Obviously, if a person was to the selectively pick one of the organic cat foods, and make a website about it, then that would be a mini site right?

    But then that statement could also be wrong, as the best organic cat foods dot come site could give overal information about these cat foods, comparing them etc.

    But then the more specific organic cat food sub-directory could go into more detail and be an authority on all things "said organic cat food", detailing its properties, what it mixes well with, where it was made, who made it and so forth.

    It too could be an authoritive site, this is all down to what the owners end goal is i.e if the owners goal is to make abit of money, only slightly explain things or cut corners then yes I would class it a small mini site used for ones monetary gains, whilst if the goal is to instruct or inform the user of all things "said subject/object etc" then that site will cover all angles thus being an authority in its subject (provided the content is actually useful)

    my .02 cents.
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