The money is in how you treat your list.
Remember that this ever growing list of subscribers, is after all just a bunch of people like you and me. You have to build trust before you start selling. You have opened the door to this relationship by giving something of value away, but now you must continue this courtship. Talk to your list, offer advice and ask questions. Find out what they want. Listen to them.
So we now know that trying to sell to a list too early will have negative results, but ignoring your list will have the same effect. If you leave your subscribers alone for too long, they will forget who you are. Then the free gift that you gave away in the first instance will be for nothing. Its easy to get caught up in the whole list building mentality and forget about the most important part of the whole procedure. That is continuity with your list.
The realationship that you create with your subscribers will make or break the financial success of your list.
Andy Beveridge
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