I have been doing this for the past few months (listening to the books while at the Gym) and while I think I am getting a business re-education, I am also getting an Internet Marketing re-education. The reading has cleared by brain about all of this and in the last week, I have been able to see success in some areas (of course, first by the Grace of God), but also due to some of things I learned in those books.
Of course, the normal disclaimers need to be made...everyone learns differently, every one has their ah-ha moment at a different time. That said, how many of you read business books and see the direct benefit in your business...I am curious?
Reading books in the post industrial age does not make you a better marketer, but it must accomplish something....
What say you?