SMS Ads While Texting For Free

5 replies
A couple of mobile phone companies have now started sending ads to opt-in subscribers in exchange for texting for free. They get to choose what kinds of ads they would like to see and already big brands are advertising with good results. This is in the UK with Orange and O2 mobile networks. O2 say they have signed up 1 million subscribers to text for free and view some ads.

Is this the way to go?

No idea just yet as to how it costs, but I have already enquired!
#ads #free #sms #texting
  • Profile picture of the author sidpoudyal
    Tony Dean,

    Do you have any links in particular that you could share?

    Kind Regards,
    Sid Poudyal
    Signature

    Send me a PM for anything, anytime. Seriously.

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  • Profile picture of the author Simply-Promotion
    can you share the link from where we can also contact enquired.
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  • Profile picture of the author Tony Dean
    Vodafone myCampaign – An online self-service platform for mobile advertisers. Currently in development in Germany and Czech Republic, with further markets planned, this tool will allow small businesses to set up and run cost-effective, and local mobile advertising campaigns. The service is designed to be simple, quick and easy to use - combining creative, reporting and online prepayment via credit card.
    Vodafone Germany have a sms service in place for 50 euros cpm
    Vodafone Group Plc
    Media Relations
    Telephone: +44 (0)1635 664444

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    O2 More

    O2 to launch O2 More - mobile ad service with customer rewards

    2 Dec - O2 has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer.

    O2 More is optional for subscribers and will allow O2 to match lifestyle and preference data with personal info it already holds on its customers.

    This, along with phone use and location data will then allow brands to make targeted offers to specific customers.

    O2 customers will be asked to sign up for the service online and will receive up to one SMS per day based on their preferences.

    Shaun Gregory, the managing director of O2 Media, said: Mobile advertising has been slow to deliver on its promise ... O2 More is about to change all that and will spearhead the UK’s first truly personalised media business.
    For more information contact:

    O2 Press Office
    t:01753565656
    e: pressoffice@o2.com


    ------------------------------------------------------

    4th Screen Advertising, the UK’s leading independent mobile advertising sales agency, has served over 1 billion UK mobile adverts through its proprietary ad serving engine, Mpression.

    The Mpression mobile ad network includes sites such as O2 UK, Virgin Mobile, Tesco Mobile, Bebo, FHM, Zoo, Heat, Metro, Flirtomatic and more.

    Over 20 million page impressions per month are being served to iPhone and Blackberry devices, allowing brands to target this cash-rich time-poor audience. Recent brands to include mobile as part of their communications strategy include: Barclaycard, Coca-Cola, Nike, Natwest, Doritos, Peperami, Fitness First and McDonald’s.

    Mark Slade, MD, 4th Screen Advertising said, “Reaching this milestone is a huge achievement and a testament to our carrier grade technology ad serving platform Mpression. In the current economic climate, brands are looking for more measurable channels and mobile provides not only a completely trackable solution, but also a highly targeted audience, reducing wastage and ensuring campaign’s successes.

    With big brands now embracing mobile we’re delighted to be able to deliver highly innovative, creative campaigns. The recent significant growth in iPhone and blackberry traffic will be a significant catalyst to developing truly engaging mobile communications.”
    4th SCREEN ADVERTISING

    The Tower Building
    11 York Road
    London SE1 7NX

    Tel: +44 (0) 870 235 4042

    Fax: +44 (0) 870 235 4062

    Email: info@4th-screen.com


    -----------------------------------------------------


    Orange Shots to transform mobile marketing in the UK

    * Orange introduces new ways for brands to target customers via an interactive SMS/MMS mobile advertising service with Orange Shots
    * The full Orange Shots service includes consulting and creative support, an interactive marketing platform and reporting and analysis tools for brands
    * Initially, Orange is offering a section of its opted-in Pay As You Go Monkey customers the opportunity to receive benefits and offers from brands relevant to them
    * Orange Shots to be commercially available from 1st February via Unanimis in the UK, powered using the expertise of Blyk

    Orange today announced ‘Orange Shots’, a powerful mobile advertising service that enables brands to engage and interact directly with targetted segments of Orange’s customer base. Launching with full service commercial offers from 1st of February, Orange Shots will initially be available to brands who want to interact with an audience of 100,000 customers from part of Orange’s Pay As You Go Monkey customer base. New profiles and customer segments will quickly follow, matching Orange’s ambition to significantly grow this audience.

    Advertiser Overview | Unanimis
    nigel gilbert (sales)
    nigel@unanimis.co.uk
    --------------------------------------------------------

    This last one you can try it seems cheap and then it may spam the phone owners to death, so don't blame me!

    "SMS Text Messages sends and delivers bulk SMS text messages for business and charities in the UK"

    Send Messages Worldwide!
    * 1000 sms text credits £50.00
    * Full online SMS text marketing software which you can access from anywhere to control your sms text campaigns £0.00
    * Extra SMS Text's at 0.05p each

    Total start pack £50.00 + VAT

    SMS Text Messages :: SMS text business bulk advertising
    ----------------------------------------

    I should have made this a WSO - oh well, never mind, you know where the 'Thanks' button is!
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  • Profile picture of the author Damocles II
    Thanks Tony!

    This is the new way to go for catching the young crowd they are all on the iPhone now. If you get any more of this info let us know.
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  • Profile picture of the author Tony Dean
    I will let you know of anything here in the UK.

    If you want to search yourself do a Google for "mobile phone ads" or similar keywords.

    Be lucky!
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