A couple of mobile phone companies have now started sending ads to opt-in subscribers in exchange for texting for free. They get to choose what kinds of ads they would like to see and already big brands are advertising with good results. This is in the UK with Orange and O2 mobile networks. O2 say they have signed up 1 million subscribers to text for free and view some ads.
Is this the way to go?
No idea just yet as to how it costs, but I have already enquired!