What do you do with the Tire Kickers on your list?

14 replies
Assuming you aren't selling a bazillion products to your list...

In fact assuming you are only trying to sell one...

You start off with the squeeze page >>>Offer great free content>>>convert a few but then...there are still those who DIDNT buy (and probably never will).

Do you at this point...

A. Continue to offer great free content to them for years and years hoping one day they will buy your product.

B. Start HARD sellign them...until they either unsubscribe or buy.

C. Monetize them, by giving them free stuff in exchange for referrals, adsense clicks or something else?

D. None of the above
#kickers #list #tire
  • Profile picture of the author Shaun OReilly
    It's a mistake to build a list with the intention of only
    trying to sell them ONE product IMO.

    If they're not going to buy the one product you're
    offering then either the timing isn't right or that
    particular offer isn't ever going to be of interest
    to them.

    I much prefer to develop a comprehensive backend
    strategy that will offer them a series of products and
    services rather than just hanging my hopes on them
    buying one particular offer.

    Dedicated to your success,

    Shaun
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    • Profile picture of the author Martin Luxton
      Here's a recent thread that addressed this matter

      http://www.warriorforum.com/main-int...ml#post2592901


      Martin
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      • Profile picture of the author Abel Polo
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        • Originally Posted by Abel Polo View Post

          I think the best way is to provide them with a lo of valuable free information that they can use to improve there business. After they used your free info and see some results they will buy almost anything you sell them. ''If you want to make a lot of money in this business you should focus on giving a looooooot of value first''.

          Hope This Help You!!

          Kindest !

          Abel Polo

          Not EVERYONE is goign to buy. There are those who will never buy no mater what. This is my point. Trying to figure out what to do with THOSE people.
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          • Profile picture of the author gjabiz
            Originally Posted by TheSalesTechnician View Post

            Not EVERYONE is goign to buy. There are those who will never buy no mater what. This is my point. Trying to figure out what to do with THOSE people.
            A couple of assumptions on my part, OK?

            The traffic to the squeeze is targeted. They opt in for a FREEBIE. You then try to sell them something. They don't buy.

            You have other offers for them, they NEVER buy.

            OK. Here's a method which I've found useful and an example.

            Market: Golfers. AD: Add 15-20 yards to your drives today. Could be google or banner or link from a golf related site.

            They hit the squeeze where they can get the HOW TO report in exchange for their email and it is a double opt in. They OK the opt in, get the report which could add 20 yards to their drives with one simple move.

            Within the report, there is an offer for other golf improvement products and I prefer to offer only a choice between two. They don't buy.

            Now comes a PLEASE HELP ME HELP YOU email (my Jerry McGuire)...

            Dear LookyLOO tire kicker, (their name)

            Please help me. I have two new golf improvement tools, which one do you think would be most helpful to yourself?

            How to Play an Unknown Golf Course OR

            How to Putt Like a Pro in only 1 hour.

            Which one do you think could be the most helpful to you?

            GJA

            PS. If you take the time to pick ONE, I'll send you a FREE gift by return mail, a Pocket Caddy which can shave strokes off your next round.

            *****************

            One of two things happen...they respond with a choice or they don't respond.

            NO response, and I delete them. I've learned over the decades that initial behavior is most often continuous behavior (YOUR education may vary).

            IF they respond, send free gift with a THANK YOU. And, an, OH BY THE way discount on the product they SELECTED.

            NO response, they get deleted.

            Some people like to fiddle fart around with their non buyers for years, and more power to them.

            IF you want to build a responsive list of BUYERS, you have to give them several opportunities to BUY (initially, quickly-within 14 days of their opt-in)...and recycle the offers, or recirculate them because they may not have had good timing to them (through follow-up emai).

            I always ask for them to make a CHOICE and to contact me. If they aren't interested in this great second FREEBIE, then they can always sign up again.

            I never confuse them with more than TWO choices. And after a few times in the "pachinko" funnel, I know if they will be a lifetime customer or a lifetime LOOKYLOO tire kicker.

            But, as you see from other people's experiences, there are lots of ways to look at this.

            gjabiz

            PS. And/or SEGMENT them and keep recycling the initial offers, because, as others have noted, timing just wasn't there. But put the non buying segment on an autoresponder.
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            • Profile picture of the author JohnMcCabe
              Originally Posted by TheSalesTechnician View Post

              I think there is some confusion about the question I am asking. Perhaps I didnt ask it the right way.

              how do you the Tire Kickers on your list. When i say "tire kickers" I'm referring to people who will NEVER buy from you but continue to read your free content.
              Since it doesn't cost me anything in terms of time or money to continue sending them messages, I let them float. I don't know who else might read what I'm sending them.

              Using Gordon's golf example, maybe I send a quick tip about putting on seaside greens and Mr. Tire Kicker's brother is a member at Pebble Beach. So TK forwards the tip to his brother. The brother goes on to buy everything I have to offer...

              Another thing I've done myself is get on lists for things I'm not ready for. I might have a project on the board, get on some related lists, and delay the project for one reason or another. When I pick the project again, I pick up my credit card as well, and the guy who has been patiently sending me good stuff all along is going to get first look...
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    • Profile picture of the author magicmarcus
      sometimes people may just not respond to your offer for one reason or another.

      what i do is give tons of free content and lead them to things that will help them accomplish it.

      for example you may not sell your love poems ebook to everyone... but you could give them tips on how to make their girlfriend happy and lead them to buy her flowers (of course with your link) and other stuff too.
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    • Originally Posted by Shaun OReilly View Post

      It's a mistake to build a list with the intention of only
      trying to sell them ONE product IMO.

      If they're not going to buy the one product you're
      offering then either the timing isn't right or that
      particular offer isn't ever going to be of interest
      to them.

      I much prefer to develop a comprehensive backend
      strategy that will offer them a series of products and
      services rather than just hanging my hopes on them
      buying one particular offer.

      Dedicated to your success,

      Shaun
      Point well taken.

      However, there would be multiple products. But the other products are very much related to the original product. Thats why I said that. If they arent goign to by the original product then chances are they wont buy the others either.
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      • Profile picture of the author Shaun OReilly
        Originally Posted by TheSalesTechnician View Post

        Assuming you aren't selling a bazillion products to your list...

        In fact assuming you are only trying to sell one...

        You start off with the squeeze page >>>Offer great free content>>>convert a few but then...there are still those who DIDNT buy (and probably never will).

        Do you at this point...

        A. Continue to offer great free content to them for years and years hoping one day they will buy your product.

        B. Start HARD sellign them...until they either unsubscribe or buy.

        C. Monetize them, by giving them free stuff in exchange for referrals, adsense clicks or something else?

        D. None of the above
        Originally Posted by TheSalesTechnician View Post

        Point well taken.

        However, there would be multiple products. But the other products are very much related to the original product. Thats why I said that. If they arent goign to by the original product then chances are they wont buy the others either.
        And where exactly did you say that there would be multiple
        products in your original post?

        You said "assuming you are only trying to sell one."

        If they are not interested in ONE offer, then there is a
        possibility that they'll buy other related offers - either
        from you or from other affiliate offers, etc.

        Dedicated to your success,

        Shaun
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  • Profile picture of the author Michael Oksa
    D. None of the above.

    Keep offering them value. That can come in the form of information, or in the form of the product(s) you sell.

    Plus, is there really any harm in giving information to the tire kickers? For one thing, there's no way to know (with 100% accuracy) who is reading your messages. Second, most of them will never take any action whatsoever based on the info you provide.

    One other thought. It doesn't take any extra time to send out your message to the tire kickers and the ones who may ultimately buy.

    On the other hand, I don't see anything wrong with culling your list from time to time. Send a message requesting a positive response for them to stay on your list. If they don't, they get taken off your list.

    Personally, I don't worry all that much about the tire kickers. I do my best to provide value with information and what I sell. Perhaps they won't buy from an e-mail, but they will get to know me better, and hopefully develop some trust in the process.

    Selling to a list certainly includes items that put money in your pocket, but you are also selling yourself with every message. Something to think about.

    All the best,
    Michael

    p.s. My apologies if that sounded like rambling. I haven't had any coffee yet.
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    "Ich bin en fuego!"
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  • I think there is some confusion about the question I am asking. Perhaps I didnt ask it the right way.

    how do you the Tire Kickers on your list. When i say "tire kickers" I'm referring to people who will NEVER buy from you but continue to read your free content.
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    • Profile picture of the author Shaun OReilly
      Originally Posted by TheSalesTechnician View Post

      how do you the Tire Kickers on your list. When i say "tire kickers" I'm referring to people who will NEVER buy from you but continue to read your free content.
      It's impossible to tell if someone will NEVER buy from you.

      It comes down to timing.

      Some subscribers may be highly interested in the offer,
      but simply not have the means to pay for it at the moment
      or the near future.

      I've had people on my lists that have suddenly re-activated
      and started a buying behavior.

      I know I've done the same thing too. Really wanted a product
      but then forgot about it or it's gone of my radar. Then I get
      the urge to buy it and the person I get it from is the one who
      has stayed in regular contact with me and is top of mind.

      Unless the tire kickers are costing you money, there's no harm.
      With direct marketing offline that would be different. But online
      the cost of following-up with people is miniscule.

      Dedicated to your success,

      Shaun
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