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700 Clicks and 1 Registration

by webeserve
10 replies
Hi,

I am using a branding banner to advertise my website, the banner has the logo of my website and the words "Link Building Service" I have received 700 clicks and just one registration......

I am using bidvertiser as the pay per click program, so what should I do, should I change the banner? with a non branding one?

My site used to make conversions of 12% and 16% but this month is awuful :S
#700 #clicks #registration
  • Profile picture of the author SurajSodha
    maybe its not the banner but something on the page needs changing. stronger call to action?
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  • Profile picture of the author Trieu
    It could be your banner or your sales page. Its hard to say, unless we get to see your site
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    "$100 On eBay with just 10 Minutes Work! {120+ copies SOLD}"

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  • Profile picture of the author johnkatz
    Please let us see your site. So we can help you.
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  • Profile picture of the author TheMagicShow
    If your banner is ultra relevant, then you site is soft on making... the visitors take action.
    Go to some popular sites, that offer link building services and checkout their layouts.
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    " You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"

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  • Profile picture of the author Fraggler
    If you think you are attracting tyre-kickers, filter them out before they click on your ad. If you are using PPC, you only want the serious potential buyers coming to your page...unless you have amazing sales copy.

    I think you are better off focusing on better traffic and then relax the advertising to get more (but less targeted) traffic once you know your page converts.
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  • Profile picture of the author terrapurus
    Does click fraud come to mind for anyone? Normal conversion of >10% compared to 1 in 700? Occam's razor applies here is my thinking.
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  • Profile picture of the author Derek Allen
    Click fraud does come to mind! I was advertising with Bidvertiser and my conversions sucked. Funny though, the same type of ad on adwords did really well.
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  • Profile picture of the author poweringsocialmedia
    great comments, thanks guys you rock!
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  • Profile picture of the author MilesT
    I'd like to see his landing page. let's assume its not a fraud thing which would mean there's is something on his page that is preventing visitors from wanting to commit. Probably a couple of easy fixes. Hope he provides a link.
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