Online Dating - What are the margins like?

6 replies
Hey guys, I've been reading a lot on WF, but this is my first time posting.. I am currently looking for a new niches to expand my business to and was considering online dating as one of them. I noticed a few programs out there, such as Zoosk and Match, offer $3-$5 USD per lead; what are the margins like for an affiliate when his ad campaign is optimized?:confused:
I'd greatly appreciate if someone could share some info,
Regards,

Mark
#dating #margins #online
  • Profile picture of the author spennyc
    I used to do a lot of it (I don't have the stats) but it wasn't bad. People don't keep their memberships as long as you think though.
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    • Profile picture of the author Markphub
      Hey Spenny,

      Thanks for you reply.. What's not bad? Rough estimate, 5%, 10%, 20%? I'm trying to evaluate the initial risks vs. earnings of entering that space.

      Mark
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      • Profile picture of the author spennyc
        Originally Posted by Markphub View Post

        Hey Spenny,

        Thanks for you reply.. What's not bad? Rough estimate, 5%, 10%, 20%? I'm trying to evaluate the initial risks vs. earnings of entering that space.

        Mark
        I honestly can't remember, I don't want to just throw an answer out there and steer you in the wrong direction. You're better off waiting for a response from someone who has been doing it recently. Overall though, it was worth it. I'm not sure now because of the growing popular of free dating sites.
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        • Profile picture of the author Markphub
          Thanks guys for the feedback..

          30% definitely doesn't seem bad at all, is that for mainstream dating, adult dating or both?

          Also, was volume of traffic purchased one of the main factor why you were able to keep your 30% margin?

          I tried running a few test campaigns to promote various products, I'm definitely going bankrupt by the end of the year lol..

          Mark
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          • Profile picture of the author Datingport
            That's for Both adult and regular dating though my margins in adult dating are slightly lower. Competition is fierce.

            If you buy traffic you better really know what to do with the traffic as it comes in or your wasting your money.

            Send me an email to discuss this further if you want some tips and we can share some thoughts.
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            It's amazing what you (L)earn when you put some effort into it!

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  • Profile picture of the author Datingport
    Dating is getting saturated. You have to find the newest fad site of the day to keep your margins. Although there are new surfers entering the arket everyday, the generational shift of what they are looking for is amazing. It's highly competitive so do your homework and get ready to be very busy trying to stay on top of things.

    BTW: My margin is 30% but I had to do a major shift to keep it there. It used to be higher back in 2003 but things change.
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    It's amazing what you (L)earn when you put some effort into it!

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