1 Year of Hustling in the Offline Business Game – This is My Story

23 replies
This is my story; unedited and as real as it gets.

I’m sure I’ve ran into some of you in and around the web, but for the most part – I’m not very well known. Back in early 2009 I was in the upper echelon of sellers on Sitepoint and along with other heavy hitters, like SuiteJ and Kate Anderson, I made my living flipping niche websites on the Internet.

10 hours a day, 7 days a week. I absorbed everything I could and was the best at what I did.

The cash was rolling in, month after month. Eventually I started NicheOnDemand.com and really took my business to another level. If you visit Google and type in “Customized by NicheOnDemand” you will get almost 7000 returned pages indexed – this is just a taste of how hard I was hustling.

Type in “Customized by NicheOnDemand” into Google and you’ll see what I mean.

No bull**** – I was working for myself and had cash for whatever I needed. I even flew out to Vancouver to meet up with SuiteJ in person for the first time! Life was good…

Then one day

I get an email from Sitepoint informing the users that the Flippa switch was green.

I don’t know if it was being unprepared, or simply having a shotty business model, but many of us full-time flippers got lost in translation, so to speak. Sales started to slow down and I immediately began to panic. I mean, my girl was working full time and everything, but not making enough to sustain our lifestyle.

(When it rains it pours)

On top of this sudden drop in income, my internet went down all of a sudden…. For 6 weeks! No word of a lie, it was so bad that I was sleeping on friends couches just to hoard some Wi-Fi and maintain what little business I had. Our rent checks started to bounce and the ship began it’s slow decent into the dark and cold oblivion…

I had to find an exit strategy fast.

During my couch surfing sessions I ended up getting hired to do copywriting for a few websites (which I’ve always done on the side) by a local SEO guy here in Toronto. I told him about NicheOnDemand.com and that I could build him any type of site he could think of - on Wordpress of course.

I told him who I was, showed him the hundreds of websites I’ve built and how I’ve developed a system of getting these niche websites ranked and automating them.

It didn’t take long for him to start sending me cash to build sites for his clients, and it definitely didn’t take long for him to start breaking down his system to me.

This was around October of 2009, so now let’s fast forward a bit…

What have I done in the last year…?

I’ve spent the last year being taught by one of the best SEOs in Canada. Together we dominate the entire Canadian search market online, across multiple industries.

I’ve helped countless small to medium sized businesses crush their competitors and add chunky numbers to their bottom line.

I’ve trained lawyers on Wordpress and SEO. I’ve taught salon owners about blogging and business consultants about social media. I work for clients who have 60+ first page rankings, sometimes 4 or 5 properties ranking per search result.

I’m not making millions, but I’m on my way with steady feet and I felt the need to come out from the shadows and share my story with whoever cares to hear it.

If you read any of this rant, please make sure to read this last part.

I am coming out of the shadows today because what I didn’t tell you is that for the last 12 months, I’ve been lurking in the Warrior Forum on a daily basis. I’ve purchased every autoblogging, offline consulting and video marketing method by all of our favorite WSO champions.

For all of you who are still struggling (I still am some months) and all of you who can’t seem to find enough time to make it happen, please stop listening to what other people are telling you and start to get out there and do things for yourself.

I’m not saying to stop buying ebooks and video training – because I wouldn’t be where I am without learning tricks and tactics by guys like Gene Pimental, Jamie Garside and Mario Brown. I buy everything these guys come out with because every time I learn something to use with my existing system.

WHAT I AM SAYING is when you think it can’t get any worse it will.

WHAT I AM SAYING is when you have no internet, find a friend with a couch.

WHAT I AM SAYING is you can buy every system that is launched in the WSO forum, but you could also be taking that money and buying domains, or links, or food.

Just don’t give up before you even get started. I’ve been working from home for 2 years and it’s not easy but I’m not about to stop – and neither should you – ever!

Don’t ever stop dreaming and having ideas – because like someone once said, somewhere…

“You can trade hours for dollars or ideas for millions.”

And I truly believe that - Thanks for reading.



P.S. True story.
#business #consulting #game #hustling #offline #story #year
  • Profile picture of the author Raymond_Perrin
    Being self-employed in any profession can certainly be a rollercoaster --but always more satisfying to have your own successes and failures than live vicariously through the fortunes of your employer...

    Give up the day job and --certainly in the beginning-- you can find yourself working more hours than ever before. Find success in your new business and you need to work extra hours to keep your business going... there's no avoiding work is there (even if it's setting up ways to earn money on autopilot)?!

    Being self-employed and working in IM can be even more of a rollercoaster for sure --especially until you find your niche/expertise. (I've been working online since 1999!)

    But I think your story highlights something very important: that success always comes with the right balance of imagination and persistence.

    And never lose your sense of wonder, because that's where the ideas come from!

    Thanks for sharing your story Elijah! Long may your success continue.

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  • Profile picture of the author mimosa495
    Well said. Someone once told me that since becoming self employed they work half days. This 12 hours or that 12 hours :-).

    Unfortunately sometimes it seems like 12 hours usually isn't enough!

    Thanks for the story.
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  • Profile picture of the author gfsocial
    Originally Posted by TheAtHomeCouple View Post

    Don't ever stop dreaming and having ideas - because like someone once said, somewhere...

    "You can trade hours for dollars or ideas for millions."
    thanks for sharing your story... i like seeing how open people are on this forum in what is known to be a very secretive industry..
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  • Profile picture of the author TheAtHomeCouple
    @Raymond - I couldn't agree with you more. Working for myself, online, is the hardest job I've ever had in my life (and I've probably had close to 30!). Staying curious and refusing to be comfortable is what keeps me going. I'm sure in your 12 years online you've hit rock bottom a few times - what doesn't kill us etc...

    @Mimosa495 - There are never enough hours in the day. Some days I work 2 shifts with a few hours of break in between. I think the ultimate goal is to work less and make more... creating mobility and freedom of time, rather than the opposite! 12 hours is more than most people work in a day - but for the self-employed, that's barely enough.. especially if you're starting out as a one-person operation.

    @gfsocial - It's so true! I'm not going to lie, I'm operate like a ninja sometimes.. not so much about secrets, but just not making a peep unless it's necessary (if you know what I mean). Being observant from a distance is one of the most underrated skills in any business. At networking events or social gatherings, I'm always listening to the conversations around me.. and when the timing is right, I will step in.
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  • Profile picture of the author peter.max
    I've been self employed for the past 18 years and many days it is tough. Very tough. You just want to give it up. But the small personal victories make up for it and when you have some success it makes it all worthwhile. It just doesn't happen by itself. You have to do things everyday get you there.

    Thanks for sharing
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  • Profile picture of the author warriorkay
    Truly inspiring story with lessons to learn.
    Indeed, tough times never last, but tough
    people do,

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  • Profile picture of the author Irishman
    Great story Elijah! Thanks for sharing it. My wife made an astute observation about my success patterns... she said, "when you're back is up against the wall, your creative energy is contagious." Now, I'm hoping she meant that I'm not lazy, but what I think she meant is what you experienced... when the tough times hit, and they will, perseverance makes a world of difference in those very moments.

    We're not called warriors for nothing right?
    Awesome story brother!

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  • Profile picture of the author d0rhk
    Hey Elijah,

    It's nice to see a fellow Canadian on here

    Good job with the offline ventures. I tried my hand at doing wordpress sites for people but gave up as I couldnt get steady business.

    Anyways keep up the good work, your story is inspiring
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  • Profile picture of the author ADukes81
    Great story!

    Keep after it! I still have yet to make a penny in IM, but this forum has kept my hopes alive.

    I'll be crushing it soon.
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  • Profile picture of the author Jacer
    Very cool sharing your candid story like that. Hope it inspires more people to success.
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  • Profile picture of the author AUKev
    Thanks for sharing bro. Been there, done that. Now digging out of a hole from multiple business startup failures. Feels good to be independent again and accountable for my own success/failures. Keep us updated.
    Lifetime Access to Seattle Clouds and BiznessApps for 1 Payment
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  • Profile picture of the author DogScout
    Great post... I am also with you on the three people you mentioned as 'having a lot to share'. Other than adding Maria G into that list, pretty well sums up my experience.
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  • Profile picture of the author NateC
    It is how we handle the trials in life that define us, no one has ever been considered great who quit. Every great person in history has had opposition and failed many times, but in the end has had great victories. Keep up the fight.
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  • Profile picture of the author David Neale
    Originally Posted by TheAtHomeCouple View Post

    Together we dominate the entire Canadian search market online, across multiple industries.

    David Neale

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  • Profile picture of the author Vijay M
    It would need some tough guts to hang on when the going gets rough.

    Thanks for providing that motivation boost.

    I have realized that in a majority of cases, buying services (wso's) have provided better roi than buying the secrets/products (though I have a ton of them)
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    • Profile picture of the author netkid
      Very inspiring Elijah. I think nothing lasts forever so we have to adjust to the peaks and valleys of our personal and professional lives. Also, the economic recession is something that most of us didn't see coming and affected ourselves and also affected the other businesses that in turn, affects us.

      We have to keep making our own way through life and persist. That is what made our country what it is.....the best in the world
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      • Profile picture of the author rapph
        Thanks for sharing your story. It would appear that someone with your knowledge and talent will never go without. Could you advise this noobie the best path to learning Wordpress?
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  • Profile picture of the author Justin.Zimmerman
    Awesome job Elijah. A mark of a true entrepreneur is being able to handle adversity and challenges and come out better and a lot of times richer because of it. One of the reasons I went into offline marketing was because I was laid off from my J.O.B. and I decided no matter how bad the economy got I would never lay my self off.
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  • Profile picture of the author oneplusone
    Great story, thanks for sharing it with everyone
    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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  • Profile picture of the author deezine
    Great post! I hope that this inspires others to get out there and make things happen for themselves. It sure is better to be in the game then on the sidelines watching things happen.
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    • Profile picture of the author Mario Brown
      Awesome post. I went through a tough time myself recently and I'm still in it a bit, having a hard time to motivate myself. It's really critical not to give up and what helps me the most, whenever I'm down, is to take some action.

      Either start a new project, get a site done or even go to the gym and work out like a maniac - anything that creates some motion.

      Thanks for the post,

      ‎"Success is waking up in the morning, whoever you are, however old or young, and bounding out of bed because there's something out there that you love to do, that you believe in, that you're good at -- something that's bigger than you are, and you can't hardly wait to get at it again today." Whit Hobbs

      Visit My Website: http://www.mariobrown.net/

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      • Profile picture of the author Tymarkinc
        Good Post... We all struggle and fall down, but I love to hear when people get back up. Keep the hustle alive.
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  • Profile picture of the author Chad Heffelfinger
    Great Post! I appreciate your story and how you've not given up, it can be very hard sometimes, but if you keep going and follow your dreams it will get better and the you can finally get there. When you get there and it's been difficult, I think it makes you enjoy and appreciate the end result even more.

    Keep it up!
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