always avoid niches with a lot of competition ??

by BoJon
12 replies
Should I always avoid niches with a lot of competition? :confused:

There's a niche I'm really passionated about, but there's a lot of competition.

When I say lot of competition, I mean over 3,000,000 results in Google. In this case 18,000,000 results. So it's not like weight loss which gives about 157,000,000 results in Google.
#avoid #competition #lot #niches
  • Profile picture of the author PhilJL
    Originally Posted by BoJon View Post

    Should I always avoid niches with a lot of competition? :confused:

    There's a niche I'm really passionated about, but there's a lot of competition.

    When I say lot of competition, I mean over 3,000,000 results in Google. In this case 18,000,000 results. So it's not like weight loss which gives about 157,000,000 results in Google.
    No, unless there's no money in it (which is rare if there's a lot of competition). You also need to check the daily searches for your niche.
    It's often better to have a many small pieces of a big pie than one larger piece of a small pie.
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  • Profile picture of the author roger123
    It depends on your resources and sustaining capacity. I went after some high competition niches like car insurance and travel - but my consistent efforts paid me after about 6 months when the sites started ranking for the main keywords. The rewards in these cases were delayed but much better.
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  • Profile picture of the author Denizen
    If you are passionate about it I'd say go for it, it will take longer to rank if the niche is high competition but if you keep at it nothing is impossible. Plus if you offer good quality unique content in which your passion for the subject shows through, people will be more inclined to link to you and you could get a lot of traffic from other sources such as social bookmarking.
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  • Profile picture of the author molsted
    Is it 18 million in "quotes?"

    Here are my thoughts on this...

    It's a question I have asked my self over and over again so here is probably what you'll have to consider:

    - is it a market you know there is money to be made in?

    - Can you find long tail keywords with less competion in the market?

    - What kind of sites are ranking on the first page of google for these long tails? Avoid keywords which have MD sites, YouTube, EZA, and other "hard to beat" authority sites ranking well.

    - Do you have the patience it takes to get a site ranked in such a fierce niche/market?

    - If you are passionate about this it is ofter cooler to work with (because you'll have to work alot on this one it seems) than to work on something with lesser competition but in a niche you think is boring.


    If you set up a blog you can optimize it for the main keywords with high traffic and high competition but make it a siloed site with lot's of relevant content. Send your links and traffic to the long-tail sub pages in the beginning and over time you should see the site start climbing higher for the more competitive search phrases as well...

    Best of luck!
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    • Profile picture of the author Richard Van
      It's not just how many competing pages you have against you but how well optimised those pages are. If you have 3 million competing pages but they're all crap at SEO and you're not, you can do it. You could have a keyword with only 4000 competing pages but they're all .gov or .edu sites and highly optimised, then you don't stand much of chance.

      It's not how much competition there is but how good the competition is.
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  • Profile picture of the author Toby Lewis
    Go for it! If you're passionate about it just jump straight in. Its much easier to work on a site you love than it is to work on one with less competition and is boring as bat poo.

    Also, I don't know what your "strategy" is but SEO should only part of it. You'll be able to get involved in loads of forums, social networking sites, blogs, and be passionate in your involvement. As long as you keep pumping out great content and promote the sites with all different methods, you'll be fine!
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  • Originally Posted by BoJon View Post

    Should I always avoid niches with a lot of competition? :confused:

    There's a niche I'm really passionated about, but there's a lot of competition.

    When I say lot of competition, I mean over 3,000,000 results in Google. In this case 18,000,000 results. So it's not like weight loss which gives about 157,000,000 results in Google.
    Unique Selling Proposition of Product + Product Value + Product Pricing Competitiveness + Effectiveness of Marketing Campaigns + High Product Demand + High Buying Power of Target Market + High Urgency of Target Market to Buy Product + Lack of Competition + Low Competitor Strength + Low Competing Product Value (not price) = Profitable Niche

    I think you just mentioned 2 things: unique selling proposition (not everyone's passionate about their chosen niche/s) and competitor volume... and I think there's a lot of factors left to consider.
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  • Profile picture of the author Abhik
    High Competition = High EPC = High Income
    So, always avoiding that isn't a good idea.

    Just my 2 cents
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  • High Competition = High EPC = High Income
    So, always avoiding that isn't a good idea.
    Great saying mate!
    It depends on your product or services of your niche, use most relevant niche and check for competition as well as traffic towards that niche.
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  • Profile picture of the author ~kev~
    How much free time do you have? How much experience do you have? What do you bring to the table that will make your site better then the others?

    Back in 2008 I opened a PC gaming site and forum. I feel that I could have made the site do better if I would have had more free time to do video reviews and write articles. But I already have a large site that I do that for.

    So even though I have been playing PC games since windows 3.11 and windows 95, I found the deciding factor was how much time I had to devote to the project.

    Another factor was how much money I had to to put into the project. New games are released weekly. Without some kind of sponsor I can not afford to fork out $49 or $59 for every game that came out. We are talking 20 - 40 hours per game just to play it, and then on top of that, I had to have the free time to make a video, write an article, post screen shots,,,,,,,,.

    My time is already consumed by my main site, there just was not enough free time in the day to take on another project, so I had to close the gaming site.
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  • Profile picture of the author Nicola Lane
    Don’t tackle a “big” niche head on – look for micro niches or underexploited angles.

    Lets take weight loss as an example. If you were to try and rank for “weight loss” it would be very difficult to succeed. However things like :

    Fit into your little black dress for the Christmas party
    Lose baby weight
    Weight loss for body builders
    Diet for hypertension
    Lose weight to avoid diabetes
    Exercise for people with a bad back

    These are all things you might be able to do something with.

    Take a look for alternative approaches.
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