There Is No Such Thing As An Over-Crowded Niche!

25 replies
Good day warriors, I was having a chat with one of my subscribers on Skype some time back and she was telling me that she wanted to penetrate the Dating niche market online, but was afraid to do so because of her fear that there were too many marketers trying to break into that particular niche. So I told her that, there will always be competition, no matter what niche or industry you are trying to crack. The important thing is, how you LEVERAGE that competition to your advantage, at the same time, not to resort to do anything unethical.

She must have taken my words to heart, because she got back to me recently, and told me that she made her first $3000 doing a product launch in the Love And Relationships niche. Here's a summary of what this lady did (I have full permission from her to share this info, so no worries!):
  • She researched ALL keywords possible in relation to her topic of interest
  • She Googled, Yahooed, Binged those keywords, and analyzed the first 3 pages of the search results.
  • From there, she did her best to contact each and every site owner, offering them assistance in any ways possible.
  • At the same time, she built relationships with the site owners that she managed to locate, chatting with them on a regular basis.
  • After about a month of regular contact, she was able to land some really lucrative JVs with other list owners, affiliates, bloggers, etc.
  • Along the way, she also got to know a JV broker who played a huge part in her first product launch.
  • She is preparing for a new, bigger launch as we speak!

She is also planning to flip some of her dating and relationships themed blogs for a pretty large sum, largely due to her efforts that particular month. All this was not posssible if she had not overcome her fear of competition. From my own experience, I know this is a major factor holding many aspiring IM'ers back, but just remember, if you can't beat 'em, just join 'em!

Thanks for reading,

lady nana
#niche #overcrowded #thing
  • Profile picture of the author Imran Naseem
    Banned
    Great post Lady Nana. I think too many people go into a niche and they often have a fear of not being able to make money from that market. However, the best thing to do is simply take action and go for it.
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  • Profile picture of the author Frank Murphy
    I agree, Imran. Taking action is key to long and short term success, in IM or any other business model. Anyways, glad to have you back!
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  • Profile picture of the author Roger Mayne
    I echo Imran

    This is an inspiring post, and should show anyone, "newbie" or otherwise, that simply taking action generates results. Your subscriber also showed some creative thinking by not trying to beat her competition, she used their efforts to boost her own income. Excellent!!

    Thanks for sharing this story.
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    • Profile picture of the author Frank Murphy
      Originally Posted by Roger Mayne View Post

      I echo Imran

      This is an inspiring post, and should show anyone, "newbie" or otherwise, that simply taking action generates results. Your subscriber also showed some creative thinking by not trying to beat her competition, she used their efforts to boost her own income. Excellent!!

      Thanks for sharing this story.
      Being creative is another important attribute to have in order to stand out in this fiercely competitive land called the internet. Most marketers tend to rely on their logical part of their brain, thereby ignoring their creative side to adverse effects.
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  • Profile picture of the author Paul Hancox
    Hey Lady Nana

    Technically, there MAY come a day when a particular niche might become overcrowded. However, the dating niche has huge room in it... and besides, as your subscriber demonstrated, you can still carve out a "niche within a niche" for yourself, and then leverage up from there.

    Thanks for sharing your story, and it's great to see what people can do once they take action, especially in the way that she did, where she prepared the ground in advance for promoting her product... excellent!
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    • Profile picture of the author tpw
      Agree... These is no such thing as an over-crowded niche...

      However most marketers who talk like that are generally suggesting they are outgunned in the niche...

      But then, a smart marketer never looks at the whole niche, but a niche within the niche for the real profits...
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    • Profile picture of the author Frank Murphy
      Originally Posted by Paul Hancox View Post

      Hey Lady Nana

      Technically, there MAY come a day when a particular niche might become overcrowded. However, the dating niche has huge room in it... and besides, as your subscriber demonstrated, you can still carve out a "niche within a niche" for yourself, and then leverage up from there.

      Thanks for sharing your story, and it's great to see what people can do once they take action, especially in the way that she did, where she prepared the ground in advance for promoting her product... excellent!
      Do you think the IM niche has reached it's..overcrowded limit Paul?
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      • Profile picture of the author Paul Hancox
        Hi Lady Nana

        Originally Posted by Lady NaNa View Post

        Do you think the IM niche has reached it's..overcrowded limit Paul?
        No, since there are a high number of newcomers who are getting into this area, and also because the Internet changes quite regularly.

        Physical markets often reach what they call a "saturation point". For example, when cars first came out, it made the manufacturers a lot of money, because most people didn't have cars. Once about 95% of the population had cars, sales dropped dramatically.

        The thing that makes online marketing different, is that it's often based on INFORMATION. People always crave information, and they want the latest information.

        So you could sell a dating guide that answered every question... people would still forget some of it, and 3 years later, buy a DIFFERENT dating guide that answered every question
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  • Profile picture of the author mr2monster
    For the most part, competition is almost always a good thing. Occasionally, there are markets that are imploding while the competition is exploding, and those aren't good markets to get into... but any time there is competition, it's a safe bet that someone is making money. Then, it's all about reverse engineering it, and improving on how it's being done.

    Glad your friend/subscriber had some success and took some action.
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  • Profile picture of the author J Bold
    Hancox makes a great point about the auto business and information marketing.

    I agree with this thread, there is no reason to no go in to dating or weight loss because it's too saturated.

    That's false thinking.

    What you need to do is figure out how YOU can get in to a small part of that market. So, sub-niches as everyone keeps saying. It's all how you approach it.

    There are plenty, plenty of ways to skin a cat.

    Great post, Lady Nana.
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  • Profile picture of the author dndoseller
    Agreed, if you provide real, genuine value there is allot of demand. Like everyone says music is competitive, but not with some basic IM skills...

    What you can learn here is way bigger than you think...
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  • Profile picture of the author petelta
    I started staying away from competitive markets so that is was easier to make the sales and stand out. Not after I've figured out this process, I won't go in a market unless it's competitive.

    Competitive markets mean lots of people are spending money and the great thing is that they aren't just spending money in one place. Like an above poster said, the music industry is competitive, but how many people only buy 1 cd.
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    • Profile picture of the author JohnMcCabe
      Here's another thing to think about...

      Whether it's IM, pro football, or any other competitive sport, there tends to be a huge 'follow the leader' factor.

      The problem with doing the same thing as everybody else is that there's no reason to pick one provider over any of the others. You become a commodity and you're left to battle it out on price or making outrageous claims.

      Is the market saturated, or is it just too hard to play me-too anymore?

      If you're smart, you do start digging into the smaller segments of the market and finding the places and ways you can stand out. In Lady's case, her subscriber stood out by creating a relationship with those who could help her and offered to give before asking to receive. Much harder than sending the typical cut/paste wanna-make-some-money JV offer, yet so effective.

      Maybe instead of targeting 'golfers', you target middle-aged golfers who only play on vacation, but buy stuff like they were on tour. There's always something; you just have to decide if finding it is worth it to you.
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    • Profile picture of the author perfect
      There is something to really learn from here.
      Thank you for sharing it.
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    • Profile picture of the author alphateam
      Originally Posted by petelta View Post

      I started staying away from competitive markets so that is was easier to make the sales and stand out. Not after I've figured out this process, I won't go in a market unless it's competitive.

      Competitive markets mean lots of people are spending money and the great thing is that they aren't just spending money in one place. Like an above poster said, the music industry is competitive, but how many people only buy 1 cd.
      I could not agree with you more. Some gurus try to scare people from going into the competitive niches, but there's enough business in those niches for all of us!
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      • Profile picture of the author JohnMcCabe
        Originally Posted by alphateam View Post

        I could not agree with you more. Some gurus try to scare people from going into the competitive niches, but there's enough business in those niches for all of us!
        I'm hardly a 'guru', but I would still steer the very new away from highly competitive niches.

        > The highly competitive niches with the big money attract the best of the best. It's like some of those non-conference football games going on now, with scores like:

        Powerhouse U 63, Little Sisters of the Poor 3

        > If you get beat on despite your best efforts, it's easy to get discouraged if you don't have some kind of success to fall back on.

        > Even if you have the huevos to stick around while taking your lumps, it's far better to make the bonehead mistakes outside the view of the really lucrative markets. Better to make a fool of yourself in front of a niche with 47 people than one with 47,000.

        Internet Marketing is like any other competitive sport. There are always a few players who seem to make a big impact as soon as they enter the game, but most players do their time in the minor leagues and work their way into the big time.
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  • Profile picture of the author Paul Hancox
    As usual, the guy with the big fish has hit it on the head. (The nail, that is... not the fish).

    It's about DIFFERENTIATION.

    As Internet Marketers, we see what happens when you don't differentiate. Look at the $5 article writers being chased by the $4 article writers being chased by the...

    You might start to see a pattern emerging there

    Heck, I'd pay $20 an article IF I fully knew and trusted that the article writer could presell just the way I wanted them to. Unfortunately, a lot of writers just seem to churn out articles.

    They don't differentiate. That's why they're competing with the $3 article guys.

    Good luck with that
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  • Profile picture of the author Matt Bard
    The way to eliminate any competition is to develop your USP (Unique Selling Proposition / Point)

    You can go into any market, target your niche within that market, offer something unique that the others don't.

    Offer the product faster, better customer service, custom packaging, lower price, bonuses, discounts for special groups like students and seniors...

    That becomes your bread and butter marketing. Now you are no longer competing because you are the only one that offers your USP.
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  • Profile picture of the author buslead
    I am beginning to learn John is one to watch.

    So much online, replicates my offline experience, I recall a thread the other week, were it boiled down to finding and creating value by doing what is hard so that others are put off, in the that thread the talk was about site flipping, but the same principle applies here.

    If you find a short-cut, then there will be plenty of others following and crowding in. But the case stidy here showed an example of someone taking up the challenge, building real relationships and then benefiting from them.

    It is a great inspiration to follow the quality path, rather than jumping of a commodity
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  • Profile picture of the author Sue McDonald
    Great post. Yes we all have competition and that is healthy without competition we would not have a business. Relationships building is the way to go.
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    • Profile picture of the author steven90210
      Originally Posted by Sue McDonald View Post

      Great post. Yes we all have competition and that is healthy without competition we would not have a business. Relationships building is the way to go.
      I second that. Building your relationships is definitely a great way to achieve success faster than you can imagine! Great post by lady nana as well..Inspiring!
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      • Profile picture of the author Steven Wagenheim
        If you want something bad enough, you'll find a way to get it.

        Having said that, there is also beating your head against a stone wall.

        Take the porn niche. I know this one very well as I actually started out in
        it long before I was an Internet marketer. In fact, it was when I first got
        my AOL account

        Member Since: 6/21/97

        I discovered quite early on that in order to make it in that niche, which
        I didn't do. you can't be a small player. The competition is astronomical.

        And, getting JVs in it is very difficult because most webmasters are very
        competitive. They're having a hard enough time getting their own share
        of the market because there is so much free porn around.

        It is, without a doubt, the loneliest niche out there.

        Plus, you are so limited with how you can promote it and even monetize
        it as far as payment processors.

        No PPC.
        No PayPal

        I could go on and on. The barriers are almost as strong as the ones
        facing Nigerian citizens...maybe stronger.

        After several years of trying to make a dent in that niche, I finally gave
        up. I was still working a full time job at the time so it didn't really matter.

        But when I lost my job, I realized that going back to that niche would have
        been a HUGE mistake with all the obstacles.

        So I focused on something a little more attainable.

        Point is, there are some things that are just too difficult to take shots at
        unless you have a great deal of money to throw into it.

        But in general, I will agree with the OP.

        If you want something bad enough, you will find a way to get it.
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        • Profile picture of the author tpw
          Originally Posted by Steven Wagenheim View Post

          But when I lost my job, I realized that going back to that niche would have
          been a HUGE mistake with all the obstacles.

          So I focused on something a little more attainable.

          Point is, there are some things that are just too difficult to take shots at
          unless you have a great deal of money to throw into it.

          But in general, I will agree with the OP.

          If you want something bad enough, you will find a way to get it.

          I found the same problems when I tried to get into advertising for casinos... The legal hassle in that niche just made it unattainable, unless I was ready to move to the Virgin Islands to operate my business...
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          Bill Platt, Oklahoma USA, PlattPublishing.com
          Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author lstoops
    At times it really does seem like some niches are over crowded, but one thing I have learned is that the world is so HUGE and the Internet is HUUUGE that there IS room for those who set themselves slightly a part.

    You can have the same types of products and still have a different set of clients/customers than someone else who has a similar product/service.

    It's great to see how see how she used relationships with her competition to get some great things going! Inspiring!
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