I have an offline client that is interested in marketing their product online. This is what they want:
- A page keyword optimized that will drive customers to watch their webinar and either contact them by submitting their contact information for a free report or by calling a toll-free number therefore building a list.
- Facebook ads targeting a certain demographic with the call to action to visit their page as noted above and take the same set of actions.
- Put together a list of florists, wedding planners etc that may want to sell their product and send them information.
I can do all this. That's not a problem, but have no idea what to tell them it will cost. I know what MY costs will be to set everything up but do you guys happen to have any guidelines as to what I should quote these people?