What's your average & best email open rate?

7 replies
Just wondering what everyone's best open rates are? I just sent out a broadcast the other day to one of my sub lists with about 1,400 subscribers and open rate is sitting right at 63.2%, which is an all time best for me.

(CTR was at 72% but had 3 links in the message so that is a little skewed)

I find that simple subject lines that don't use the subscribers {name} as part of the subject perform best.

What are yours?

-Peter
#average #email #open #rate

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