So I think I'm on Paul Myers' customer list, because at 1am I notice
an email, informing his customers he's got a new product out... explaining
how he added 12,000 subscribers to his newsletter - at no cost - with about
40 hours of work.
Paul Myers. 12,000 subscribers added, 40 hours.
"Mmm," I think. "Sounds interesting".
So I click the link and have a brief scan of the sales letter.
"OK," I think. "I'll probably get this at some point."
1.30am. "Blow it," I think.
As I start to download, I think about what just happened.
I realize I literally did not NEED to read the sales letter! I know Paul Myers...
he's a trustworthy guy, he always over delivers value for money, and even
though I think I have a reasonable clue as to what the product is about and
"how it works" as it were (partly because I've been following Paul's sig links
in the forum)...
... still, I purchased.
In other words, it wasn't the sales letter. It was Mr Myers' REPUTATION that
sold it. The sales letter just nudged me over the edge.
Sure, I DID scan the sales letter, to get the gist... and I checked out the
price to make sure I didn't need to take out a mortgage...
... but bottom line is, buying was almost a knee-jerk reaction for me
because I KNEW Paul was going to deliver, big time.
(And looking through the product right now, it seems to DEFINITELY over-
As a copywriter, it guts me to say that there ARE more important things
than the sales copy.
But it's true.
Lesson of the day?
Build a great REPUTATION for putting out high quality, high value products...
and the sales will come almost automatically.
P.S: I get nothing from posting this (apart from "warm fuzzy"). I'm not
affiliated with Paul's product, and I still haven't found a truly effective way of