Why I Don't Read Paul Myers' Sales Letters Any More...

58 replies
Hi Folks

So I think I'm on Paul Myers' customer list, because at 1am I notice
an email, informing his customers he's got a new product out... explaining
how he added 12,000 subscribers to his newsletter - at no cost - with about
40 hours of work.

Paul Myers. 12,000 subscribers added, 40 hours.

"Mmm," I think. "Sounds interesting".

So I click the link and have a brief scan of the sales letter.

"OK," I think. "I'll probably get this at some point."

1.30am. "Blow it," I think.

I buy.

As I start to download, I think about what just happened.

I realize I literally did not NEED to read the sales letter! I know Paul Myers...
he's a trustworthy guy, he always over delivers value for money, and even
though I think I have a reasonable clue as to what the product is about and
"how it works" as it were (partly because I've been following Paul's sig links
in the forum)...

... still, I purchased.

In other words, it wasn't the sales letter. It was Mr Myers' REPUTATION that
sold it. The sales letter just nudged me over the edge.

Sure, I DID scan the sales letter, to get the gist... and I checked out the
price to make sure I didn't need to take out a mortgage...

... but bottom line is, buying was almost a knee-jerk reaction for me
because I KNEW Paul was going to deliver, big time.

(And looking through the product right now, it seems to DEFINITELY over-
deliver!)

As a copywriter, it guts me to say that there ARE more important things
than the sales copy
.

But it's true.

Lesson of the day?

Build a great REPUTATION for putting out high quality, high value products...
and the sales will come almost automatically.

P.S: I get nothing from posting this (apart from "warm fuzzy"). I'm not
affiliated with Paul's product, and I still haven't found a truly effective way of
bribing him.
#letters #myers #paul #read #sales
  • Profile picture of the author Tina Golden
    I bought immediately, too. Then I told a few people about it and they asked me what I thought of it. I told them I hadn't even unzipped it yet because it was my reward for AFTER I finished my work for the day.

    They said, "aren't you curious?"

    I said, "It's Paul Myers. 'Nuff said."

    There are a few people like that where all they have to do is send it to me and I'm heading to PayPal - not that many, but a few.

    That's a group that I want to be in when I grow up.

    Tina
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    • Profile picture of the author Super Affiliate
      Originally Posted by TMG Enterprises View Post

      I bought immediately, too. Then I told a few people about it and they asked me what I thought of it. I told them I hadn't even unzipped it yet because it was my reward for AFTER I finished my work for the day.

      Tina
      So Tina, have you gotten a chance to go through his report on getting 120,000 subscribers with 40 hours of work? Is that really doable?

      Joe
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    • Profile picture of the author milkyway
      Tina,

      Originally Posted by TMG Enterprises View Post

      I bought immediately, too. Then I told a few people about it and they asked me what I thought of it. I told them I hadn't even unzipped it yet because it was my reward for AFTER I finished my work for the day.
      your discipline is admirable! I wavered for about, uhm, 10 seconds, before putting away my other stuff and starting to read.

      Just wondering if that tells more about my self-discipline and focus, or more about the quality and impact of Paul's content. I keep telling myself it's the latter...

      Paul, enjoy your wee dram!

      Cheers,

      Regine

      PS: For everybody who is still on the fence after these raving reviews: Subscribe to the newsletter and read the opt-in freebie. That should tell you quite clearly why a lot of people buy Paul's stuff without bothering to read the salesletter (unless they want a lesson in copywriting, of course...)
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  • Profile picture of the author Gary King
    :confused: huh?

    urgh!

    He must not have sent it to all his lists, I didn't get it.

    Feel free to tell me where to sign up Paul.
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    • Profile picture of the author Bill Farnham
      Originally Posted by Gary King View Post

      :confused: huh?

      urgh!

      He must not have sent it to all his lists, I didn't get it.

      Feel free to tell me where to sign up Paul.
      Gary, he sent it out to his 'buyers' list first. The rest of you blokes on his newsletter list will get it tomorrow...

      ~Bill
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      • Profile picture of the author Michael Mayo
        Originally Posted by Bill Farnham View Post

        Gary, he sent it out to his 'buyers' list first. The rest of you blokes on his newsletter list will get it tomorrow...

        ~Bill
        Hint, Hint!...lol

        Have a Great Day!
        Michael
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  • Profile picture of the author Michael Mayo
    Oh damn, I've been avoiding doing this one task all day and look what happens!
    Now I have to check my email...lol

    Have a Great Day!
    Michael
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    • Profile picture of the author inter123
      Fantastic title for the post.
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  • Profile picture of the author K. Rondo
    What the heck is a marketing machine gun?

    A marketing machine gun is any marketer who can
    seamlessly weave the fundamentals of evolutionary
    psychology and CBT directly into their campaigns. Fiction
    writing techniques applied to reality, engaging the
    imagination, and talking to you on the same wave length
    as...

    For a minute, I became a lil' jealous (or is it envious?) when
    I read this thread.

    Why didn't I receive one?

    Then I remembered that I hadn't checked my email since
    this afternoon.

    There it was. One of two emails. The other from Geoff Shaw.

    TalkBizNews is a high quality and high-end product in itself.

    If I was smart, I would find a way to promote it myself.
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  • Profile picture of the author Mohammad Afaq
    I haven't bought anything from Paul Myers in the past but that's going to change real soon

    But one person that I don't real salesletters of is Jason Fladlien. HE'S A GOD
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    • Profile picture of the author JPMaroney
      Originally Posted by Mohammad Afaq View Post

      I haven't bought anything from Paul Myers in the past but that's going to change real soon

      But one person that I don't real salesletters of is Jason Fladlien. HE'S A GOD
      Ditto re Jason. I have YET to find a product, program, report of his that IS NOT good.
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  • Profile picture of the author CurtisN
    I often read sales letters, even from people I totally trust, just to make sure I need what's being sold
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  • Profile picture of the author Lance K
    Paul, I knew pretty much exactly what you were going to say, just by reading the title of your thread. And I 100% agree.
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    "You can have everything in life you want if you will just help enough other people get what they want."
    ~ Zig Ziglar
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  • Profile picture of the author Super Affiliate
    Paul's newsletters are that good, eh? Man, I guess I'd better hurry
    and swiftly get on his newsletter.

    Joe
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  • Profile picture of the author Paul Myers
    Paul,

    I am so tickled at the moment. Wheels within wheels, and the circle goes 'round. Remember back when I came out with "List Machine?" It was the first electronic book on the subject of building an email list (spam not included), and one of the bonuses was a little ditty called, "Small Changes, Big Profits." That was the thing that really took my art (words) into the realm of science. Well, for me, anyway.
    As a copywriter, it guts me to say that there ARE more important things than the sales copy.
    Selling via text in a virtual medium is part art, part science, and part black magic.

    The voodoo happens in the heart. That's why people are so vicious when the magic fails.

    Thank you, sir! That's high praise, coming from you.

    Tina,
    I said, "It's Paul Myers. 'Nuff said."
    [swoon] I should live so long as to deserve that. Thankee, ma'am!

    Joe,
    So Tina, have you gotten a chance to go through his report on getting 120,000 subscribers with 40 hours of work? Is that really doable?
    It's 12,000, I did it, and no she hasn't yet. The product is well over 400 pages in total, and I didn't release the thing until 5:38 PM yesterday afternoon.

    Gary,

    With the important new stuff, customers first. Especially when I'm thinking of raising the price by a factor of four or more.

    K. Rondo,
    What the heck is a marketing machine gun?
    Hey! No stealing my subject lines!
    A marketing machine gun is any marketer who can seamlessly weave the fundamentals of evolutionary biology and CBT directly into their campaigns. Fiction writing techniques applied to reality, engaging the imagination, and talking to you on the same wave length as...
    You are my hero du jour.

    The only thing I like better than when someone gets the jokes is when someone makes money with the info. I have to say, recognizing the intellectual connections needed to make those leaps is right up there.

    Somebody's been paying attention...

    I think I need to shut it down for the evening, pour myself a double shot of single malt, and ponder my good fortune.


    Paul
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    Stop by Paul's Pub - my little hangout on Facebook.

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    • Profile picture of the author Richard Van
      I must reiterate a point made in this thread, Paul how can we sign up for your stuff? The one thing I've found since being here is decent honest marketers and genuine feedback.

      I listened to an old interview with Steven Wagenheim last night and he was so brutally honest I just thought, right, I want to buy his stuff. Now I come here today and see this, now I want to buy Pauls stuff. Don't get me wrong I take far more action than I do buy products, in fact I gave up buying products for a year before I got here but now, when you can actually interact with the sellers, read honest opinion about them I just regret not coming here when I started.

      Paul, this is a great thread for you and I hope it stays where it is but man, for mine and everyone elses sake and for your blessed bank account, put a link to your newsletter in here or at least PM me it.

      Cheers in advance.
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      Wibble, bark, my old man's a mushroom etc...

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    • Profile picture of the author Paul Hancox
      Hey Paul

      Originally Posted by Paul Myers View Post

      I am so tickled at the moment. Wheels within wheels, and the circle goes 'round. Remember back when I came out with "List Machine?" It was the first electronic book on the subject of building an email list (spam not included), and one of the bonuses was a little ditty called, "Small Changes, Big Profits." That was the thing that really took my art (words) into the realm of science. Well, for me, anyway.
      Yeah, I remember "List Machine". Great product. It was pretty scientific, too... if I recall. Splitting up lists, testing them and stuff like that.

      And as for the bonus, what can I say... you have taste

      Selling via text in a virtual medium is part art, part science, and part black magic.

      The voodoo happens in the heart. That's why people are so vicious when the magic fails.

      Thank you, sir! That's high praise, coming from you.
      I like it... "part art, part science, and part black magic"

      I always find that your sales letters are understated. In other words, you don't excessively hype up your products. You don't need to.

      That, in itself, communicates powerfully to the subconscious part of our brain. It subcommunicates complete confidence in your product's ability to deliver.

      I guess that's part of what made the buying decision so easy.

      And now I'm off to actually READ the product ... and see if I can get that first mover advantage before everyone and their mothers start using your system
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      • Profile picture of the author Lance K
        Did anyone else notice how Paul (Myers) turned his signature off when he replied to this thread?
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        "You can have everything in life you want if you will just help enough other people get what they want."
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        • Profile picture of the author Richard Van
          I noticed that too Lance, if thats not the sign of a genuine chap I don't know what is. I was gutted though as I wanted to join his list. Thanks to Lynette Crase (Thanks Lynette!) she was kind enough to leave a link to his sign up page a bit further up and I'm glad she did because if he gets more customers from being a genuine guy I think he jolly well deserves it. I'm pleased to say I'm now on his list and thoroughly enjoying his book, when I should be working...ho hum.
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          Wibble, bark, my old man's a mushroom etc...

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          • Profile picture of the author Steven Wagenheim
            Same here Paul. Saw the link, saw the main headline, went to bottom of
            page and clicked on the buy now button.

            Only thing that made me hesitate just a little was the fact that my
            schedule is so filled up. I have to make time to do this.

            And I will.

            For Paul's stuff, it's worth it.

            Can't say that about many people.

            Here is where time management and discipline are critical folks.

            If you're the type of person who doesn't make a to-do list, jumps around
            from one thing to the next and doesn't seem to get anything accomplished,
            I would strongly advise NOT to get this product.

            It is MASSIVE and it will only sit on your hard drive collecting dust.

            I have it as number 11 on my to-do list for the day. I should be able to
            get to it by about 2:30 PM.

            And I will...by hook or by crook.
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    • Profile picture of the author Gary King
      Originally Posted by Bill Farnham View Post

      Gary, he sent it out to his 'buyers' list first. The rest of you blokes on his newsletter list will get it tomorrow...

      ~Bill
      Originally Posted by Michael Mayo View Post

      Hint, Hint!...lol

      Have a Great Day!
      Michael

      Originally Posted by Paul Myers View Post


      Gary,

      With the important new stuff, customers first. Especially when I'm thinking of raising the price by a factor of four or more.

      Paul

      Thank you gentlemen. Consider me admonished.

      Situation rectified.



      Originally Posted by Paul Myers View Post


      I think I need to shut it down for the evening, pour myself a double shot of single malt, and ponder my good fortune.

      Paul
      Paul, now you have enough for a second glass of single malt.
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      • Profile picture of the author sanssecret
        You should still read the sales letters. Okay, it won't affect the end result, you're still going to buy whatever it is, (this is Paul's stuff we're talking about), but at least then you can kid yourself you bought it based on a perfectly rational decision of what it is and what it can do for you.

        I am pretty sure it's going to be beyond me right now (I'm sure there was mention of a SCRIPT in there somewhere ), but I'm not ready to miss out just because I might have to overcome a phobia of techie stuff.
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        • Profile picture of the author The Wanderer
          Originally Posted by sanssecret View Post

          You should still read the sales letters.
          I agree, but not because you need to feel 'rational' (it's plenty rational to buy from someone who not only has a great reputation, but has never disappointed in any way). You need to read to see what he does, and how it differs from what most people do or recommend you do.
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  • Profile picture of the author Roy Carter
    Paul has honor and respect. There's a reason for that.

    His posts are one of a small handful that I ALWAYS read when I see them.
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  • Profile picture of the author Rod Cortez
    I bought it too when I read the e-mail because I knew it would be full of gold nuggets. I read the entire short e-mail that he sent out then clicked on the link, scanned the sales letter (if you can call it that) and then went directly to the buy button.

    If there's one thing I've gotten from Paul over the years is consistent quality that has always had an immediate impact in my business - without exception.

    That's why I invest when Paul come's out with something. Period point blank.

    RoD
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    • Profile picture of the author Steven Wagenheim
      PS - I want to personally thank Paul Myers and Paul Hancox(who I credited)
      for the article I just wrote.

      Paul H, this is a message that EVERYBODY needs to hear.

      You don't have to be a world class copywriter. If you deliver value to people
      over and over without fail, the trust you will build over time will make it so
      that you can almost send them a headline and a buy now button and they'll
      buy.

      Oh, and i want a cut from all the traffic you guys are gonna get when this
      thing is published.

      J/K
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  • Profile picture of the author sbucciarel
    Banned
    Ditto ditto ditto

    A no brainer really. A sales page with not one video on it and a product with no videos from someone I trust ... no, I didn't have to read the entire sales page or much of it all.

    Actually Paul, you should go with shorter sales letters so we can get to the buy button faster.
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  • Profile picture of the author Ldimilo
    Paul was actually kind enough to take an IOU, wimpy style for me (give a burger today & I will gladly pay you Friday) and just like everyone else here, I didn't really read the salesletter.....I just took a look at a couple bullets to see if it was something that could be valuable for my business and made the decision to jump.

    The irony to this is that even if it wasn't a learning resource for my business, I would still likely buy because his stuff is pretty entertaining....

    By the way, Paul....if you are reading this, I'm "on the hook". Tonight...or tomorrow.

    Cheers,

    Leo
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  • Profile picture of the author Aperio
    Add another one to the list of new Paul Myers subscribers... I'm still getting my feet wet in here and the subject line caught my attention and figured i'd see what the story is. I don't know how anyone in their right mind could possibly read all these glowing reviews and not sign up... I'm excited to see what treat I'm in store for.

    Thanks for sharing all.
    Mary
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    • Profile picture of the author DavidO
      Reputation is a powerful thing... sadly, must of us don't have this luxury. I'm selling to a market of literally multi-millions of people who don't know me from Adam. Over time I hope to build on my reputation. In the meantime it's damned hard work getting strangers to trust me, but that's what a good sales letter demands.
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  • Profile picture of the author Britt Malka
    I agree with OP.

    The same thing goes for sorting emails, btw, and deciding which to open, and which to delete unread. Lately, I had a few nights away from my favourite game, World of Warcraft, and I decided to get an empty inbox. I discovered that the subject line had very little to do with my decisions. I made my choice directly based on the poster of the mail.

    So, yes, reputation goes a long way.
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  • Profile picture of the author King Shiloh
    Banned
    Paul, I can bet that one of the reasons why you buy is because Paul Myers shares the same first name with you. Anyway, I'm just kidding.

    You are very correct, integrity converts more than a well-written sales copy. So, work on your integrity and you will need little or no work to provide a sales copy that really works.
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  • Profile picture of the author Joseph Ratliff
    Received Paul's email...clicked link, went to sales page...scanned it to see what was "inside" the package offered...clicked order button.

    Time to completion: less than 10 minutes.

    Why?

    Not the reason you might think... it's actually because Paul does not deviate from his "core product theme" which includes defining the skills required (and explaining those skills) to implement whatever he is selling. He doesn't just cover the tactics.

    Every product he puts out is based on this core product theme...and I personally like that. But the main point is Paul is consistent in how he produces his product and hasn't deviated from that.

    This particular product (The Email Affiliate System) is an excellent package.
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  • Profile picture of the author entry
    Originally Posted by Paul Hancox View Post

    Hi Folks

    So I think I'm on Paul Myers' customer list, because at 1am I notice
    an email, informing his customers he's got a new product out... explaining
    how he added 12,000 subscribers to his newsletter - at no cost - with about
    40 hours of work.

    Paul Myers. 12,000 subscribers added, 40 hours.

    "Mmm," I think. "Sounds interesting".

    So I click the link and have a brief scan of the sales letter.

    "OK," I think. "I'll probably get this at some point."

    1.30am. "Blow it," I think.

    I buy.

    As I start to download, I think about what just happened.

    I realize I literally did not NEED to read the sales letter! I know Paul Myers...
    he's a trustworthy guy, he always over delivers value for money, and even
    though I think I have a reasonable clue as to what the product is about and
    "how it works" as it were (partly because I've been following Paul's sig links
    in the forum)...

    ... still, I purchased.

    In other words, it wasn't the sales letter. It was Mr Myers' REPUTATION that
    sold it. The sales letter just nudged me over the edge.

    Sure, I DID scan the sales letter, to get the gist... and I checked out the
    price to make sure I didn't need to take out a mortgage...

    ... but bottom line is, buying was almost a knee-jerk reaction for me
    because I KNEW Paul was going to deliver, big time.

    (And looking through the product right now, it seems to DEFINITELY over-
    deliver!)

    As a copywriter, it guts me to say that there ARE more important things
    than the sales copy.

    But it's true.

    Lesson of the day?

    Build a great REPUTATION for putting out high quality, high value products...
    and the sales will come almost automatically.

    P.S: I get nothing from posting this (apart from "warm fuzzy"). I'm not
    affiliated with Paul's product, and I still haven't found a truly effective way of
    bribing him.

    What is this product?

    can you show the URL to it?

    and how many of Paul Myers ebook products does he have out there? (which are his own)
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    I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by entry View Post

      What is this product?

      can you show the URL to it?

      and how many of Paul Myers ebook products does he have out there? (which are his own)
      Just get on his newsletter list. Since this offer was sent to his buyer's list first, not sure we can or should post the link. His newsletter: talkbiz.com
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      • Profile picture of the author rosetrees
        Thanks for the web address Suzanne. Here I am thinking I MUST get on his list - look at his sig - and because he's playing 100% clean by the rules, there is no sig!
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        • Profile picture of the author sbucciarel
          Banned
          Originally Posted by rosetrees View Post

          Thanks for the web address Suzanne. Here I am thinking I MUST get on his list - look at his sig - and because he's playing 100% clean by the rules, there is no sig!
          Yeah .... I'm crying right now because I'm an affiliate and that's a clean link. lol. Anyone who knows me knows that I'm not an affiliate marketer, with the exception of a very few products that I would be happy to present to my list, his being one of those.
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          • Profile picture of the author R Hagel
            Impossible. Utterly ridiculous. I simply can't see how Paul could be making any sales of this product. I mean look at the sales page:

            -- Where are the income claims?

            -- Where's the screenshot of his Clickbank checks and his PP account?

            -- Where's the promise of super-duper easy money made by elves while you sleep?

            -- Where are the photos of big yachts and expensive sports cars?

            -- Where's the pop-up offering a big discount when you leave the sales page?

            -- Why does he chase away people who're looking for black-hat stuff? I mean for starters, just look at his hat. He's no stranger to the black hat. And secondly, aren't words like "loophole" and "black hat" and "exploit" big triggers?

            -- Why isn't he hiding behind some anonymous username or at least a pen name? I mean fercryingoutloud, you can call the man if you want (and he might even answer, if he's not out playing pool).


            Give me a moment, I need to wrap my head around this.

            Becky

            P.S.

            PPS. Thank you, Dr. Mani.
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            • Profile picture of the author Joseph Ratliff
              Originally Posted by R Hagel View Post

              Impossible. Utterly ridiculous. I simply can't see how Paul could be making any sales of this product. I mean look at the sales page:

              -- Where are the income claims?

              -- Where's the screenshot of his Clickbank checks and his PP account?

              -- Where's the promise of super-duper easy money made by elves while you sleep?

              -- Where are the photos of big yachts and expensive sports cars?

              -- Where's the pop-up offering a big discount when you leave the sales page?

              -- Why does he chase away people who're looking for black-hat stuff? I mean for starters, just look at his hat. He's no stranger to the black hat. And secondly, aren't words like "loophole" and "black hat" and "exploit" big triggers?

              -- Why isn't he hiding behind some anonymous username or at least a pen name? I mean fercryingoutloud, you can call the man if you want (and he might even answer, if he's not out playing pool).


              Give me a moment, I need to wrap my head around this.

              Becky

              P.S.

              PPS. Thank you, Dr. Mani.
              Go figure, all that is missing and Paul still has buyers?

              Also, his product isn't called "Day Job Nuclear Reaction" or "Email Ninja Assassination Declaration" or anything either? I just can't believe it.

              I'm with you Becky, still thinking...
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              • Profile picture of the author R Hagel
                Originally Posted by Joseph Ratliff View Post


                Also, his product isn't called "Day Job Nuclear Reaction" or "Email Ninja Assassination Declaration" or anything either? I just can't believe it.
                I totally forgot about that one, Joseph.


                Paul is like the Oprah of the IM niche. His reputation and credibility in the niche means everything. He could put up an order button and say "buy this," and people would... just because Paul recommends it.

                Take note...

                Paul doesn't peddle every new launch that comes on the scene. He offers real content in every newsletter (as opposed to a constant stream of pitches). It's like he... oh, I don't know... CARES about his readers more than he cares about his bottom line. And oddly enough, that genuine care probably adds more to his bottom line than just about any marketing tactic ever could.

                Fancy that.

                cheers,
                Becky
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                • Profile picture of the author Joseph Ratliff
                  Originally Posted by R Hagel View Post

                  Take note...

                  It's like he... oh, I don't know... CARES about his readers more than he cares about his bottom line.
                  It's funny you say that Becky...

                  In an age where it's "hard" to get an email reply from some people...I decided to shoot Paul an email after I discovered one of his order buttons didn't work in a sales letter.

                  His (personal) reply included the very product I commented on. I didn't even hint at asking for it (was going to come back and pay for it), Paul just delivered it. I asked a question about a product I DIDN'T even have to buy from Paul...he answered it.

                  Because of that, EVERY email Paul sends, I read (in addition to buying something here and there).

                  When you support your true core base of customers...they support you. If you're chasing money all the time (i.e. marketing for new customers most of the time), that will certainly get expensive.
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                • Profile picture of the author Steven Wagenheim
                  Originally Posted by R Hagel View Post

                  I totally forgot about that one, Joseph.


                  Paul is like the Oprah of the IM niche. His reputation and credibility in the niche means everything. He could put up an order button and say "buy this," and people would... just because Paul recommends it.

                  Take note...

                  Paul doesn't peddle every new launch that comes on the scene. He offers real content in every newsletter (as opposed to a constant stream of pitches). It's like he... oh, I don't know... CARES about his readers more than he cares about his bottom line. And oddly enough, that genuine care probably adds more to his bottom line than just about any marketing tactic ever could.

                  Fancy that.

                  cheers,
                  Becky

                  Becky, I can honestly say (and this is not a knock on other marketers)
                  that out of everybody I know online, Paul is the most professional and
                  thorough of them all.

                  His newsletters are books.

                  His products are epics.

                  If you can't learn anything from him and have that knowledge translate to
                  at least some kind of meager income, then you are absolutely in the
                  WRONG business and need to do something else with your life.

                  I RARELY buy anything (info related) anymore. But ALL my recent
                  purchases, few as they have been. have ALL been from Paul Myers.

                  That has to tell you something.
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  • Profile picture of the author Peter Bestel
    Originally Posted by Paul Hancox View Post

    Build a great REPUTATION for putting out high quality, high value products...
    and the sales will come almost automatically.
    Absolutely, Paul.

    It may be hackneyed but when you have a prospect and customer base that genuinely know, like and trust you, it makes the job of selling stuff to them so much easier.

    You reap what you sow - and seeing as Paul Myers has been sowing since before the invention of the plough, he deserves all the reaping he can get.

    I bought it too - the only problem is that I used my wife's paypal addy so I'll have to sneak on her laptop to get any follow-up emails.

    Peter
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  • Profile picture of the author oneplusone
    This is a great thread.

    I know it is true, but never actually thought about this too deeply.
    Signature
    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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  • Profile picture of the author JJOrana
    Originally Posted by Paul Hancox View Post


    As a copywriter, it guts me to say that there ARE more important things
    than the sales copy
    .
    After several years in business, the more I realize sales copy is overrated at least in online world.

    I guess because tons of people are trying to sell sales writing course so the industry tends to put too much emphasis on it.
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    • Profile picture of the author Rod Cortez
      Originally Posted by JJOrana View Post

      After several years in business, the more I realize sales copy is overrated at least in online world.

      I guess because tons of people are trying to sell sales writing course so the industry tends to put too much emphasis on it.
      So by that logic, what you're saying is a copy writer who helped someone go from a 0.08% conversion to 2% and increased their business by six figures per annum, that would be overpriced even if they charged 10k? Just wondering about the logic behind your post.

      While I will agree there are some copywriting charlatans out there, don't disrespect a whole industry of copywriters who are full of competent business people who have transformed businesses. The late Gary Halbert is turning in his grave at your post.

      Granted that reputation goes a long way and Paul Myers is living proof of this, but I don't see how that point being made has anything to do with all the proven copywriters out there who have helped people increase their profits.

      RoD
      Signature
      "Your personal philosophy is the greatest determining factor in how your life works out."
      - Jim Rohn
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      • Profile picture of the author CDarklock
        Originally Posted by Rod Cortez View Post

        So by that logic, what you're saying is a copy writer who helped someone go from a 0.08% conversion to 2% and increased their business by six figures per annum, that would be overpriced even if they charged 10k?
        He said overrated, not overpriced.

        Let's be honest, shall we?

        The average product created by the average IMer is probably not going to make more than a couple thousand bucks in sales, regardless of the sales copy, because it is not going to get enough targeted traffic.

        So the idea that you should pay $10,000 to increase your conversion rate is a little outside of reality.

        Sure, you might say "but look at how this great sales copy increased conversion 25 times!" - but I'd be forced to counter with the reality that 0.08% conversion is one sale out of 1,250 visitors. You can't have any real confidence in that statistic unless you've had tens of thousands of people hitting the page.

        Compare that to the average IMer who gets a few dozen daily hits. Sure, if you multiply this guy's sales by 25, he'll make some good money. But he's never going to make enough sales to cover that $10,000 fee before the new sales copy goes up. Sure, once it's up he'll make $50k in the next year, but until then he's only pulling in $180 a month. He'll have your $10k in about the year 2015.

        Now go scoff at his crappy website that doesn't convert and tell him that what he needs is better sales copy. He can't afford it. You may as well tell him he needs moon rocks and fairy dust; it's just not happening. What you are actually telling him is that he can not do this because he does not have, and cannot get, marijuana to smoke.

        Wait, no, I mean professional sales copy. Not marijuana. I had La Cucaracha running through my head for some reason.
        Signature
        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author buslead
    I think this thread should be kept as a case study, in itself it is an example of the power of a list and the development of long term trust.

    Once you have a reliable reputation this is an example of the power of that relationship. Some thing that Paul has clearly learnt not to abuse.

    Once this has been acheived by what I am sure is grit and determination, there is no need for all the tricks cons and scams.

    By the way I couldn't resist after all this joining Paul's list, and I only resisted buying the advice, because too many other threads have advise us to get on with the method we have chosen and not get distracted by buying the latest offer.

    Perhaps I will go back and get the book, once I have implemented the first method and learnt from a few of the inevitable mistakes
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  • Profile picture of the author CDarklock
    Originally Posted by Paul Hancox View Post

    As I start to download, I think about what just happened.
    I noticed this myself some time back.



    And I thought to myself, "honestly, that's how I'd like my customers' inboxes to look."

    I figure it doesn't happen overnight, but hey, maybe someday.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Kim Standerline
    Bloomin heck I got the email last night, clicked the link (yeah I'm another Myers info junkie) then went to cook dinner and never got back to it.

    Soon rectified lol, I'm gonna print mine out and read at my leisure

    Kim
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  • Profile picture of the author Michael Mayo
    "The Wanderer", your forum name and avatar reminds me of someone????
    Umm... Oh, I remember now... John Reese ...lol

    Sorry for the OT.
    Now we return you to our regularly scheduled program.

    Have a Great Day!
    Michael
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    • Profile picture of the author The Wanderer
      Originally Posted by Michael Mayo View Post

      "The Wanderer", your forum name and avatar reminds me of someone????
      Umm... Oh, I remember now... John Reese ...lol
      l
      Michael- Nope, I'm a much older wanderer-- and female. The avatar is a logo my artist brother-in-law drew for me in 1998 when I made my first attempt at an internet business. The business didn't last, but I decided the logo was 'me' and I've used it ever since on my sites.

      My last big wander was across Siberia, Mongolia, and China in third class sleeping cars.

      But as you say-- back to the topic!
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  • Profile picture of the author Michael Newman
    Hello,

    Thank you everyone for your inputs.Lots of lessons to learn.I have read some of Paul's stuff too, and you will agree with me that even the free ones are wonderful(they are reference materials).

    I also want to "be like him when I grow up"

    Michael Newman
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  • Profile picture of the author Istvan Horvath
    And I thought I was the only one who bought it without too much reading and thinking - It's good to know I am not alone...
    Signature

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  • Profile picture of the author Rezbi
    I had a product to sell and was wondering how to word the email. I'd just bought the license to sell it that day.

    That same day I got an email from Paul. The way he worded it was perfect.

    I used the exact same structure (note: I didn't copy or even swipe it) to write an email to my list. And I made my money back from that one email on that same day.

    Please note: While that's a good testimonial for Paul's writing, what it also shows is that you can learn things just by studying others' emails, sales copy, etc.

    But... and this is a big but... you have to know the rules of writing to be able to recognise what's good and what's not. It's not just a matter of reading something and figuring out how it was done.
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