I really am a dumbass(lessons learnt)

8 replies
Hey guys,

although I am doing CPA I think the lessons learnt from this experience apply to all forms of business and marketing.

A couple of days back, I did a test for an IQ quizz offer with my donkey themed landing page using PPV and after over 2000 impressions and close to $40, only had 130 click throughs, before I de-activated the campaign, which is absolutely horrendous.

I have been busy the last couple of days and didn't have the time to examine the situation in greater detail.

Today, it occurred to me to check how long my landing page took to load on a variety of connection types only to find to my horror that even at really high speed it was taking 13 seconds to load which is even worse than the click through rate.

How could this be I wondered to myself, then it hit me, I was using a cheap Hostgator reseller account to host the webpage, instead of transferring it to my VPS.

Once I transferred it over to my VPS and tested the load times again, at most for the slowest connection type, 1.8 seconds and 0.68 seconds with the fastest connection type.

Moral of the story, if you are going to do this as a business, then you need to treat it as one and do it properly, invest in your business and stop being cheap, because it will cost you in the long run!

Lesson learned

Chris
#dumbasslessons #learnt
  • Profile picture of the author petevamp
    Originally Posted by Chris Worner View Post

    Hey guys,

    although I am doing CPA I think the lessons learnt from this experience apply to all forms of business and marketing.

    A couple of days back, I did a test for an IQ quizz offer with my donkey themed landing page using PPV and after over 2000 impressions and close to $40, only had 130 click throughs, before I de-activated the campaign, which is absolutely horrendous.

    I have been busy the last couple of days and didn't have the time to examine the situation in greater detail.

    Today, it occurred to me to check how long my landing page took to load on a variety of connection types only to find to my horror that even at really high speed it was taking 13 seconds to load which is even worse than the click through rate.

    How could this be I wondered to myself, then it hit me, I was using a cheap Hostgator reseller account to host the webpage, instead of transferring it to my VPS.

    Once I transferred it over to my VPS and tested the load times again, at most for the slowest connection type, 1.8 seconds and 0.68 seconds with the fastest connection type.

    Moral of the story, if you are going to do this as a business, then you need to treat it as one and do it properly, invest in your business and stop being cheap, because it will cost you in the long run!

    Lesson learned

    Chris
    Ouch 13seconds. Thats why I always run my new sits through some sort of test to see how fast they are loading first. But you are right lesson learned.
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  • Profile picture of the author paulie888
    Wow, I'm sorry to hear about your mishap with the shared reseller account...especially with PPV you want your pages to load in a snap, and 13 seconds to load a page is absolutely horrible! In retrospect though, you shouldn't beat yourself up too hard over this, since when you're testing multiple campaigns it's really easy to overlook seemingly trivial things like page load times!
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  • Profile picture of the author TPFLegionaire
    Could you share with us wich tools you use for these speed test .

    Many thx
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  • Profile picture of the author Roy Carter
    Time is never wasted when a lesson is learned ey?
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    • Profile picture of the author IM Ash
      Originally Posted by Roy Carter View Post

      Time is never wasted when a lesson is learned ey?
      True, but sometimes money is, which makes the lesson much more valuable
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      • Profile picture of the author Chris Worner
        Originally Posted by Eleva8 View Post

        True, but sometimes money is, which makes the lesson much more valuable
        Indeed, but sometimes you just have to learn the hard way!

        Chris
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  • Profile picture of the author C Faber
    Test modify test modified is the name of the game when it comes to CPA. Keep up the good work fellow CPA dog..
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