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LEARN Facebook BEFORE 'Relying' on Facebook (don't half step)

by tecHead
7 replies
I just went through the front end of a (probably) pre-launch marketing funnel... and the opt-in confirmation page/layout incorporated Facebook and Twitter.

Now, I was actually impressed by the way they decided to take the whole "viral tell a friend" thing; (still being operated via email scripts); and updated it via the two top social sites. kudos to them!

Cool idea, actually; (started through Twitter's "tweet this" functionality). Basically, after the opt-in.. "Tweet/Facebook this and we'll give you this free gift"

Thing is, they kinda jumped the gun with Facebook.

Yeah, its cool that you can integrate Facebook with your various web pages/sites... pretty seamlessly, actually, (cool stuff)... BUT.. because FB users are more savvy these days, FB implemented all their privacy tid-bits.

Now, I'm not going to sit here and post how to get around someone's marketing; that would just be shi%%y of me and I'm not that kinda guy.

But TRUST, you can not use Facebook like you do Twitter's "tweet this" function and hope to get accurate data and/or solid push marketing because of those privacy tid-bits.

Now, since these guys are some of the biggest on the net.. I'm sure they're figuring "What the hell. What % of the people going through this funnel will know how to defeat this? Dismal to us."... which could very well be true to some extent FOR THEM... remember, they're the big boys.

Yet, for those that do NOT have access to a multi-million member list factory and the ability to blanket the entire IM market with their campaigns... it would behoove you to walk carefully down this road; as that dismal % could be much larger for you.

I will say this... it is much more advantageous for you to use FB's commenting system on the front end and save the deeper more "friend viral" stuff for later in the relationship; once there's one established.

People are very protective of their friends.

HTH
PLP,
tecHead
#facebook #half #learn #relying #step
  • Profile picture of the author Ldimilo
    That's really interesting. I have just started playing with social integration in campaigns and I think that FaceBook isn't really as much of a marketer's playground as they think. Like you said......people are very protective of their friends and sometimes, folks don't want the world to know that they are buying products with ridiculous claims.

    I have been "tip-toeing" through this potential minefield trying to brainstorm a smarter plan that simply friend collecting.
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    • Profile picture of the author deertrail
      Agreed. I got the same promo as you and wouldn't touch the FB referral bait with a ten foot pole.
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      • Profile picture of the author tecHead
        Originally Posted by deertrail View Post

        Agreed. I got the same promo as you and wouldn't touch the FB referral bait with a ten foot pole.
        Yeah, I hear ya. But, I did do the FB thing... but did it the way I'm warning against. :rolleyes:

        (kinda like a confirmation test that it could be done... although I did want the bait.. heh)

        If they keep me interested throughout, I'll definitely push it though. Which is what I meant about keeping that kinda stuff deeper in the funnel... not on the front end... I'm sure they'll get a lot more reactions just like yours.
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    • Profile picture of the author tecHead
      Originally Posted by Ldimilo View Post

      That's really interesting. I have just started playing with social integration in campaigns and I think that FaceBook isn't really as much of a marketer's playground as they think. Like you said......people are very protective of their friends and sometimes, folks don't want the world to know that they are buying products with ridiculous claims.

      I have been "tip-toeing" through this potential minefield trying to brainstorm a smarter plan that simply friend collecting.
      I will have to respectfully disagree with you there; (see bolded text in quote). Make no mistake; FB is one of the bigger and better marketing playgrounds out there. You just have to use it right.

      They have surpassed MySpace in the magnitude that they have because of MySpace and the mistakes they made. Facebook learned from those mistakes. (one of the rare occasions when being first to market is NOT the best thing).

      Its just that many have not been able to actually crack the FB code, yet; (much like RSS list marketing). IMHO, I think its due to a lot of IMers being control freaks. They're used to being able to herd and with technologies like FB and RSS, you can't herd... you have to integrate.

      I have always looked at it as opening a club on South Beach, Miami. The people are there... they have thousands of choices to pick from... how do you get them in YOUR club?

      HTH
      PLP,
      tecHead
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      • Profile picture of the author Ldimilo
        Originally Posted by tecHead View Post

        Its just that many have not been able to actually crack the FB code, yet; (much like RSS list marketing). IMHO, I think its due to a lot of IMers being control freaks. They're used to being able to herd and with technologies like FB and RSS, you can't herd... you have to integrate.
        I think we actually agree. When I say "marketer's playground", the language is meant to refer to the typical things that marketers do to attain an audience. It doesn't work so well with Facebook because (and this is just opinion so take it FWIW) FB is so tightly knitted to the fabric of people's friends and family.

        For instance, someone may nose around an offer making a crazy claim and may even sign up for something on a list but to allow that marketer so close to their inner circle would be another thing altogether.
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    • Profile picture of the author dremora
      Originally Posted by Ldimilo View Post

      Like you said......people are very protective of their friends and sometimes, folks don't want the world to know that they are buying products with ridiculous claims.
      Easy solution: Don't make ridiculous claims in the sales letter
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  • Profile picture of the author evanlambda
    People have learned to tune out most of the advertising that goes on on Facebook. The key is writing content that comes across as genuine and not for promotion purposes.
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