Ok, so in the process of creating my diet eBook program I'm at the point where I have to decide what to charge for it.
Sales Funnel I'll be using:
1. Drive traffic through SEO, Articles, Videos, niche forums, niche blogs, etc. The usual grind. All traffic routed to my eBook sales page.
2. Sell eBook, with single redirect and upsell of a niche-related (but not overlapping) affiliate product at a higher price point after payment for eBook is processed.
3. Add customer to buyer email list.
4. Daily autoresponder emails to buyer list comprised of 300 to 500 words of quality niche-related information or advice. Every third day present an affiliate product that I truthfully endorse or recommend (and has a recurring sales model of course) to list for purchase.
5. Repeat: Continue to drive traffic, continue to sell book and grow buyer list, continue to build quality relationship along with monetizing email list.
In this model, what sort of price should I charge for the eBook? It's a unique book in a crowded category, not PLR, and I'm an authority on the subject. Which makes me think it justifies a $30-$35 price tag.
However, to get the most people to impulse an eBook requires a much lower price point, typically in the in the $17-19 category.
I don't want to shortchange my buyer list growth, which is the true priority, simply by being overpriced on the book. But I also don't want to give it away either as I've seen too many market research points that show buyers don't value a product, and thus won't purchase it, unless they feel its price point is in the right prestige zone.
Price your dog training book at $5 and no one will buy it. It's crap, why else would it be $5? Price it at $50 and no one will buy it. Way too much, I can get that info for less. Price it in that magic "value" zone and...SOLD.
Since the list grows more quickly with a higher volume of sales I'm tempted to launch at $19.95, but I wanted to hear from the pros first as I might be missing something badly.
Thanks in advance everyone!