How many mailing lists do you need?

by dorim
15 replies
Hi Warriors, I have a question for those who have many niche blogs: do you have a mailing list for each niche you are promoting? Or just one mailing list?
#lists #mailing
  • Profile picture of the author IndigoJack
    I agree with Victoria B - please let it be Victoria Beckham and she has secretly had brains all this time.

    From my own use of mailing lists I haven't been able to avoid splitting the mail list into numerous different groups in order to avoid sending useful information to those that will find it useless.

    If your self harvested mailing list is being supplemented by lists from other sources it's hard to avoid splitting it into sub groups.
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    • Profile picture of the author oneplusone
      Originally Posted by Victoria B View Post

      Awww... Sorry to disappoint you The B stands for Becker but thanks for the "had brains all this time" compliment

      Cheers!
      No need to be shy, how is David doing?
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      • Profile picture of the author Alexa Smith
        Banned
        The more you segment your lists, the better. Doing so is all upside and no disadvantages at all, as far as I can see.

        Using something like Aweber, you can always do a mailing to multiple lists but excluding any "duplicates" on more than one list.

        But if you don't segment your lists, there are all sorts of things you can't do.

        So I always err on the side of separating anything/everything out into a separate list. You can gain in various ways, and it costs nothing.

        Just my perspective.

        Originally Posted by oneplusone View Post

        No need to be shy, how is David doing?
        I think, when it turns out that the B stands for Becker rather than Beckham, you should probably be asking how Boris is doing?
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  • Profile picture of the author Barry Unruh
    Originally Posted by dorim View Post

    Hi Warriors, I have a question for those who have many niche blogs: do you have a mailing list for each niche you are promoting? Or just one mailing list?
    Niche specific. If the niches were related you might get away with having one list, but what if you are promoting both muscle building for men, and yeast infection remedies for women. Might be a little awkward.
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  • Profile picture of the author madno
    yeah. it might be personal. for me, I have a list for health but not in English language and IM niche.
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  • Profile picture of the author GarryMSayer
    Originally Posted by dorim View Post

    Hi Warriors, I have a question for those who have many niche blogs: do you have a mailing list for each niche you are promoting? Or just one mailing list?
    Hi Dorim,

    I have a mailing list for each niche I promote in... PLUS a seperate mailing list for each of the products that I create within that niche and a mailing list for the customers that buy each of my products

    My opt-in is on my sales letter. I know this upsets a few affiliates because they don't want to do the hard work driving the traffic only for me to grab the prospects and monetize them on the backend.

    However, for each niche product I'll set up an AR sequence, generally between five to ten content emails with the sole aim of promoting the product.

    Thereby the affiliates still get paid if the prospect buys the product unless they clear their cookies. I use clickbank, although I'm thinking of launching my next batch of products using the Rapid Action Profits script over at the RapBank marketplace.

    Anyhow, I'm waffling. I hope I've given you an interesting answer to your question.

    Garry.
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    • Profile picture of the author Sarge
      I use separate lists for each niche. Then I combine the ones that are relevant (for example: all of my IM niches could be on the same list if I'm promoting something that applies to IM in general)
      Remember how valuable your list is. You don't want people un-subscribing because you sent them something that has nothing to do with what they would be expecting from you. I wouldn't send my graphics list emails about dog food.... unless you had some way to cross it over and were very transparent about it. Otherwise people feel like they're being spammed.

      Sarge
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  • Profile picture of the author Geoff101
    List wont respond well if you have one list for all niches.
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  • Profile picture of the author CDarklock
    Originally Posted by dorim View Post

    Hi Warriors, I have a question for those who have many niche blogs: do you have a mailing list for each niche you are promoting? Or just one mailing list?
    I have a mailing list for each niche, each product, and each source of subscribers.

    So if I want to send a broadcast to everyone that's bought something from my WSOs, I can do that.

    If I want to send a broadcast to everyone that's bought a specific product, I can do that.

    If I want to send a broadcast to everyone that's bought this product, but not that product, and has never bought anything through my WSOs - well, you get the picture.
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  • Profile picture of the author dannyadams
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    • Profile picture of the author fxprofitmountain
      I wonder how fine the distinction, though.

      For example, would you differentiate between forex traders interested in automated systems and traders interested in discretionary trading methods?
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      • Profile picture of the author CDarklock
        Originally Posted by fxprofitmountain View Post

        For example, would you differentiate between forex traders interested in automated systems and traders interested in discretionary trading methods?
        Not only that, but in EACH of those areas I would distinguish between prospects, low-ticket customers, and high-ticket customers. I would also distinguish between leads that arrived from organic search traffic, PPC traffic, social media, and cross-promotion to other lists. So with just those two scenarios, I would have between 6 and 24 lists, depending on how I tagged the traffic.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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        • Profile picture of the author peter.max
          Originally Posted by CDarklock View Post

          Not only that, but in EACH of those areas I would distinguish between prospects, low-ticket customers, and high-ticket customers. I would also distinguish between leads that arrived from organic search traffic, PPC traffic, social media, and cross-promotion to other lists. So with just those two scenarios, I would have between 6 and 24 lists, depending on how I tagged the traffic.
          I am impressed. Seems that you've got it down to a fine art. I use a similar approach but I think yours is even more refined. The advantage is that you can target specific customers with specific offerings. You can create messaging based on a well defined profile. How do you keep track of all the meta data of each list? You must store quite a bit of info on each.
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          • Profile picture of the author CDarklock
            Originally Posted by peter.max View Post

            How do you keep track of all the meta data of each list? You must store quite a bit of info on each.
            Not really - I have a list for each product, and I tag each subscription source so I know where the subscriber came from. So each member of each list has a little tag on it to say where that subscriber came from.

            I also sometimes "split" products, either by altering the list that buyers get subscribed to, or by asking the existing subscribers to please opt-in to a different list. Depends on my intentions... if I have a cold list that I want to promote something to, I'll ask them to go subscribe to a new list. If I want to identify the newer subscribers, perhaps because they've paid a different price or received different bonuses, I'll just create a new list.

            I also make heavy use of automation rules, where a subscriber coming in from a particular source for a particular product gets added to one list for that source AND product, then the automation rule auto-adds the same subscriber to a product-only list, and another rule on the product-only list adds them to a niche list.

            It's really kind of chaotic, because I had no damn clue what I was doing at first, and now I've got this mess of different methods and standards because of all the legacy people.
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            "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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        • Profile picture of the author fxprofitmountain
          Originally Posted by CDarklock View Post

          Not only that, but in EACH of those areas I would distinguish between prospects, low-ticket customers, and high-ticket customers. I would also distinguish between leads that arrived from organic search traffic, PPC traffic, social media, and cross-promotion to other lists. So with just those two scenarios, I would have between 6 and 24 lists, depending on how I tagged the traffic.

          Thanks for that.

          Very interesting. I would like to look at this further, I think that finer granularity of data will most definitely = more sales.
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