How many mailing lists do you need?

by 15 replies
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Hi Warriors, I have a question for those who have many niche blogs: do you have a mailing list for each niche you are promoting? Or just one mailing list?
#main internet marketing discussion forum #lists #mailing
  • I agree with Victoria B - please let it be Victoria Beckham and she has secretly had brains all this time.

    From my own use of mailing lists I haven't been able to avoid splitting the mail list into numerous different groups in order to avoid sending useful information to those that will find it useless.

    If your self harvested mailing list is being supplemented by lists from other sources it's hard to avoid splitting it into sub groups.
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    • No need to be shy, how is David doing?
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  • Niche specific. If the niches were related you might get away with having one list, but what if you are promoting both muscle building for men, and yeast infection remedies for women. Might be a little awkward.
  • yeah. it might be personal. for me, I have a list for health but not in English language and IM niche.
  • Hi Dorim,

    I have a mailing list for each niche I promote in... PLUS a seperate mailing list for each of the products that I create within that niche and a mailing list for the customers that buy each of my products

    My opt-in is on my sales letter. I know this upsets a few affiliates because they don't want to do the hard work driving the traffic only for me to grab the prospects and monetize them on the backend.

    However, for each niche product I'll set up an AR sequence, generally between five to ten content emails with the sole aim of promoting the product.

    Thereby the affiliates still get paid if the prospect buys the product unless they clear their cookies. I use clickbank, although I'm thinking of launching my next batch of products using the Rapid Action Profits script over at the RapBank marketplace.

    Anyhow, I'm waffling. I hope I've given you an interesting answer to your question.

    Garry.
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    • I use separate lists for each niche. Then I combine the ones that are relevant (for example: all of my IM niches could be on the same list if I'm promoting something that applies to IM in general)
      Remember how valuable your list is. You don't want people un-subscribing because you sent them something that has nothing to do with what they would be expecting from you. I wouldn't send my graphics list emails about dog food.... unless you had some way to cross it over and were very transparent about it. Otherwise people feel like they're being spammed.

      Sarge
  • List wont respond well if you have one list for all niches.
  • I have a mailing list for each niche, each product, and each source of subscribers.

    So if I want to send a broadcast to everyone that's bought something from my WSOs, I can do that.

    If I want to send a broadcast to everyone that's bought a specific product, I can do that.

    If I want to send a broadcast to everyone that's bought this product, but not that product, and has never bought anything through my WSOs - well, you get the picture.
  • Banned
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    • I wonder how fine the distinction, though.

      For example, would you differentiate between forex traders interested in automated systems and traders interested in discretionary trading methods?
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