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Increasing your conversion rate through follow up

by TheSalesTechnician
4 replies
Has anyone actually done this? Get the client to opt in, build trust, give them a pitch, then CONTINUE to send them more emails trying to get them to buy that product (not other products but the original product)?

If so, what methods do you use?

I was thinking maybe...just continue to send really good info (for free) and at the end of the free info leave a PS to the pitch thinking maybe eventually they will buy. But is this really aggressive enough to increase conversions?

I know other marketers, who use each email as a sales pitch and send pitch after pitch. Im not sure how effective this one is.

Whats your method?
#conversion #follow #increasing #rate
  • Profile picture of the author oneplusone
    If you look at the way the IM guru's do it for their $2k courses, it should give you some idea of the way it is done.

    When they have finally launched they throw the kitchen sink at their lists, who have already been warmed up with the free content, videos, PDFs etc

    When you are in the promotion/launch phase, every e-mail has to be an unapologetic sales pitch with a direct call to action.

    The free content/pre-launch period is over.

    Credibility, anticipation, trust and desire should already have been built up in the pre-launch phase.

    I'd highly recommend you join Jeff Walker's Product Launch Formula if it ever reopens, he goes into depth regarding all this stuff.
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    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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  • Profile picture of the author Paul Hancox
    I recommend preselling in various methods and in various formats - emails, reports, videos etc.

    In my opinion, PRESELLING is different to selling. Selling is pitching. Preselling is about getting them in the right mood and frame of mind so that they are ready and primed to receive the pitch.

    Most affiliates miss out this step. They simply pitch, and then direct the visitor to another pitch (the sales letter).
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    PresellContent.com - How to sell without "selling"
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  • Profile picture of the author TheSalesTechnician
    Well the model is like this

    Squeeze page - build trust for 7 days (with free stuff) - pitch

    but now Im stuck...What now? another pitch? Combine more free stuff with pitch?

    hmmm
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  • Profile picture of the author Paul Hancox
    Why stop there?

    Squeeze Page => Presell Report + 7 Day E-Series + 52 Week Newsletter.

    I'm writing up an ebook on preselling at the moment, and one of the key points about "preselling" is that it's NOT about pitching the prospect, but about setting the frames, contexts, identity etc of the prospect, so they are PRIMED to accept the pitch.

    I let the sales letter do the real pitching, and the presell content to move them towards accepting the pitch, as well as shaping the reader's identity in a way that means they will eventually accept the pitch.

    Let me give you one example:

    In order for someone to accept my copywriting coach, it is going to help immensely if their identity can be shaped to be "copywriters in training". Thus, by teaching them individual copywriting techniques, I am shaping their IDENTITY, one that is going to be more conducive to buying.

    This is a just small part of preselling, but shaping a reader's identity is an important aspect of this... which is why sending them a newsletter (which you can preload into your autoresponder sequence) can convert the reader to your cause over time.
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    PresellContent.com - How to sell without "selling"
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