The NEW BREED of Warrior: Six Figures in Six Months with EASE

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Hi everyone,

What I am about to propose to you is both highly lucrative and highly dangerous.

This is something I've been wanting to share here for a long time. Admittedly I never had the guts until now.

I'm not sure why except to say that there's a certain philosophy and tone here that is strong - almost a sense of folks being strictly set in "the ways of the Warrior". I suppose I never wanted to ruffle any feathers.

But that all changes right now.

What I'm about to share here comes from my own experience as a full-time entrepreneur over the past 8 years - some offline but mostly online.

I'm the first to admit my experience is far from ordinary considering I reached five figures a month within my first 60 days online. This is not to brag whatsoever as there have been plenty of ups and downs since and many difficult lessons learned.

I've sold incredible products but I've also sold horrible ones that provided no value whatsoever. I've been incredibly responsive to subscribers and customers but I've also had periods where I cared only about my own bank account. I've announced things I never followed through on and left people wondering if I gave a damn. If you are one of those people I admit my wrongdoing and apologize to you right now.

Yes I am human and have made many mistakes. However at key moments I've also tapped into something that is so powerful and so huge that during those specific periods I was able to earn hundreds of thousands of dollars a month (yes, a month) effortlessly with joy and sheer ease.

That is the real reason for this post. To offer something profound I've learned and, well, see how it lands. Not only that, I know others here will have had experiences of their own and I know I can always learn more.

For some this will greatly conflict with your viewpoint, not only in terms of business but your worldview. You will resist the idea that this is remotely possible. For others it will make complete sense and you will see the seed of something you never thought possible for yourself.

I'm interested in your honest feedback whatever it might be. Here goes.

_______________________________________


The NEW Breed of Warrior: Six Figures in 6 Months


I have a bold statement to make. Ready?

You can create a six figure income - even a seven figure income - within the next six months with effortless ease.

Believe me? Probably not. Chances are good you fundamentally disagree with something in that statement. Even if it's the "effortless ease" part.

Let's face it. The bolded statement above reads like a hyped up headline, does it not?

One thing to consider is that all of us in this industry who have the "privilege" of getting to read a ton of headlines have developed an instinctive knee-jerk reaction that automatically says "NO" to statements like the one above. Haven't we? I know I sure have.

I'm keenly aware there are a ton of folks here who are just getting started in IM. Then there are some folks who have been working it for some time making a few bucks here and there.

There are also folks here who are quietly (well, some not so quietly ) earning low to mid six figures and in rare instances seven figures annually.

Wherever you fall on the spectrum, the above bolded statement is the new paradigm I'm presenting here - which is how you can do just that no matter where you are right now.

So here's the next question I invite you to consider:

Why is Oprah Winfrey fabulously successful and wealthy?

Please take a few moments right now to answer this for yourself. Maybe even jot down some thoughts in writing. Why is Oprah so successful? If you had to make a short list of the top handful of reasons she is successful and wealthy what would they be?

Got your list in front of you? Good.

Chances are high that "hard work" is at or near the top of your list. If there's one thing I've learned about Warriors over the last couple years it's that hard work is a badge on honor for the successful Warrior.

The majority of people here who have created nice incomes for themselves will tell you they work pretty massive hours. Not all of them do but most of them sure do. And to a certain extent I agree with the fact that it takes a ton of work.

But what if it doesn't? What if only ONE thing is required to have things literally take off for you such that success - both financial and personal - comes effortlessly?

If this "one thing" existed, what would it be?

To listen to IM'ers describe what they want and need to succeed, this is usually what you hear:
- "I just need a blueprint to follow"
- "Will someone please tell me the exact steps to take?"
- "What's the formula for making the most with X strategy?"
- "If only someone would just give the plan, I would follow it to the letter and be successful."

Isn't it true? As humans we are hard-wired to want to know "the plan". We always want to know "the right steps" to take to "get us there faster". Here's my question:

What if there's no such thing? Even more crucial, what if you discovered that no one has EVER become successful by following that path?

A bold statement, no? Indeed. I expect you want some proof as every savvy marketer does.

Ok, let's go back to the Oprah example. Think about her massive success both personally and financially.

Then ask yourself - did Oprah begin with a plan to:
- Have her own daytime talk show?
- Start her own production company?
- Have her own magazine?
- Become a huge philanthropist giving millions to various causes?
- Turn her name into one of the biggest personal brands in history?

The answer to every single one of these questions is.....NO!

Oprah had no plan in the beginning. None whatsoever. There were no "right steps" to take. Nada. Zippo. She was simply a local TV news anchor who had a commitment to something. More specifically she had a:

---> PLATFORM

A platform is what most people are completely missing. By platform I mean your vision or commitment on behalf of other people. Quite literally what you stand for on behalf of others.

As we all know politicians run on a platform. A set of principles that threads their communication and guides their actions both as a nominee and elected official.

The fact is EVERY successful person in the world - including the most successful entrepreneurs - have a platform as well. Not only do they have one, it guides their every step. In fact it does more than that....their platform creates their every step.

Consider this:

Consider that you don't need a plan of action. You simply need a powerful platform that leads you forward.

Re-read that statement a few times and really let it sink in. I'm dead serious, don't skip this. Digest that statement several times...

Is it starting to sink in? I mean are you really grasping it? Yes, yes it's ridiculously simple. Almost too simple to work right?

Therein lies the mistake we make. People like Oprah have been telling us how simple it is for a looooong time. But we're all amazingly stubborn about the way we believe and have decided the world works. So we don't receive the message when people like Oprah share it with us.

If we stopped living trying to be right we would see it plain as day right in front of our face. Heck I've been at this entrepreneurial thing for some time and made a lot of money.....and I'm just now getting it.

Do you think Oprah really had a plan? No way. All her actions and plans evolved out of her commitment to her platform - which in her case is a belief that people (especially women) can live better in every aspect of their lives through awareness and full consciousness.

All she did was turned her monologue (what she was saying to *herself* about what she was committed to on behalf of people) into a dialogue (she began *sharing* her platform with others).

That's it. Articulate a platform about what you're specifically committed to on behalf of which customers or niche, then take that monologue and turn it into a dialogue. In other words share it. Communicate it.

When you do this things begin to happen, not in weeks or months but in DAYS.

Do you see how amazingly simple that is?

What's great about when you do this is natural actions occur as a result. Why? Because those actions will have to occur in order for you to get your platform out into the world.

Every time you get frustrated because you don't know which skill to develop or what kind of site to build or what kind of product to create or promote........realize that you are doing it completely backwards. Which is exactly why you're frustrated.

Things like:
- Researching a certain industry to see what's being sold
- Identifying sites or individuals who share a commitment to something
- Thinking about possible products to sell or create and how to do that
- Setting up a website this way or that
- What to write on your website, autoresponder series or sales page
- Etc. etc. etc.

ALL of these things are what would naturally come out of a commitment to having your platform actually be a reality in the world. The answers for "what to do" and "how to do it" would reveal themselves as a natural result of your commitment.

IMPORTANT: The what and the how cannot come before articulating your commitment and platform - this is the wrong order. Yes we've all been doing it backwards most of the time, including me.

When you do it in the proper order the need for the "perfect steps to take" or the "perfect order" in which to take them totally and completely disappear.

Talk to ANYONE in any industry who started off struggling and became ultra successful and they all say the same thing:

"All of a sudden things started happening faster and easier than ever before. It was like 'where has this been all along?'"

Why do they say that? Because they accidentally (in most cases) stumbled upon the single key which is committing to a platform and allowed themselves to be led by that platform.

In summary, how is it possible to earn six figures in six months?

All there is to do is create a platform based on powerful commitment you have to a specific customer, then simply allow yourself be led by that platform.

That's it. That's how to do it. Not what you expected?

___________________________________


This is the new breed of Warrior I am proposing to you. The Warrior who creates a massively successful business in a seemingly backwards way - and has incredible fun in the process.

There is no doubt in my mind people will call me an idiot. There's no doubt people will say I'm missing the boat. There's no doubt people will come up with numerous examples that are the exception, lists of reasons I'm dead wrong, and so on.

There will also be people who have major problems with this because it still doesn't provide the "ultimate answer" or "checklist" or "step-by-step blueprint" they want and believe they need to succeed.

Even though I won't let up for a single moment, I'm ok with differing viewpoints. Why?

Because we all create our own reality anyway. Your life and business will evolve exactly as you believe and decide it will.

No matter where you are with it, this is my proposal for what is possible for you, me and everyone else. Let me know what you think.

Humbly submitted,
Ken Preuss
#breed #ease #figures #months #warrior
  • Profile picture of the author Dmitry
    Interesting viewpoint. I however don't believe in an ultimate answer - for me it's as simple as "you just feel it"...

    And once you start "feeling it" it all suddenly starts to make sense, all the particular steps start taking care of themselves, just like you said.

    Maybe that's what you actually meant by a platform - your ultimate beliefs and understanding. It all starts deep down - then it materializes on the surface.
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  • Profile picture of the author Ron Douglas
    That's pretty deep Ken. What is your "platform" if you don't mind me asking?
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    • Profile picture of the author Tina Tiano
      Great post!! It reminds me of the saying "when the intention is clear, the method will appear". I don't remember who said that.

      So now the trick is to determine your platform or true intention!!
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    • Profile picture of the author Ken Preuss
      Originally Posted by Ron Douglas View Post

      That's pretty deep Ken. What is your "platform" if you don't mind me asking?
      Thanks for asking Ron.

      My (newly clarified) platform is helping internet marketers, coaches, speakers, trainers and authors create wealth effortlessly by unlocking their inner genius and allowing it to lead them in the building of a six to seven figure business.

      Ken

      Guess what the first action that came out of my platform was? Yep. Writing and sharing the OP on this thread.
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      • Profile picture of the author Adam Kenzington
        Maybe I'm a little dense, here, BUT...

        Could you be obscure a little more clearly?

        I'd like to hear a definition of your meaning of "Platform".

        Not a definition of YOUR platform, which is obscure in itself.

        "My (newly clarified) platform is helping internet marketers, coaches, speakers, trainers and authors create wealth effortlessly by unlocking their inner genius and allowing it to lead them in the building of a six to seven figure business."

        I'm not trying to be confrontational, here, I'm trying to wrap my brain around what you are saying/meaning.

        When you say "Platform", do you mean your "Intention", or maybe, chase after what gives you the most satisfaction/fulfillment?

        Please be more specific in defining platform for us.

        And please don't cop out on us here and say we have to discover that for ourselves. I'm not looking for some Airy-Fairy, metaphysical response, just a Clarification of Terms.

        "Unlocking their inner genius"...What does that mean, exactly? That's very broad and sweeping. A more focused definition would be helpful.

        Thank you for any clarification you can offer,

        Adam
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        • Profile picture of the author Ken Preuss
          Originally Posted by Adam Kenzington View Post

          Maybe I'm a little dense, here, BUT...

          Could you be obscure a little more clearly?

          I'd like to hear a definition of your meaning of "Platform".

          Not a definition of YOUR platform, which is obscure in itself.

          "My (newly clarified) platform is helping internet marketers, coaches, speakers, trainers and authors create wealth effortlessly by unlocking their inner genius and allowing it to lead them in the building of a six to seven figure business."

          I'm not trying to be confrontational, here, I'm trying to wrap my brain around what you are saying/meaning.

          When you say "Platform", do you mean your "Intention", or maybe, chase after what gives you the most satisfaction/fulfillment?

          Please be more specific in defining platform for us.

          And please don't cop out on us here and say we have to discover that for ourselves. I'm not looking for some Airy-Fairy, metaphysical response, just a Clarification of Terms.

          "Unlocking their inner genius"...What does that mean, exactly? That's very broad and sweeping. A more focused definition would be helpful.

          Thank you for any clarification you can offer,

          Adam
          Adam,

          Thanks for the feedback. I'm still working out the verbiage of this so I appreciate the chance to clarify.

          Please note my definition of Platform in the original post:

          Platform - your vision or commitment on behalf of other people.

          I've gone on in the thread to clarify further that your platform is what you are committed to providing to a specific customer or niche.

          Most people have no clarity around this whatsoever. They are just in IM to make money. I contend it doesn't work that way.

          I contend you only make money as a result of being clear on a powerful stand you are taking on behalf of a customer - a stand that you communicate through every word. This stand (or platform) then guides your every action and determines "what to do next" at each step of the journey.

          As far as my own platform, it is my belief that every person has untapped genius within them that can be discovered and used to provide tremendous value to others - namely their customers - while earning a massive income for themselves.

          Platforms by their nature are somewhat broad, but can certainly be more specific. How it translates to the audience can always be adapted later (e.g. marketing message).

          What matters most in the beginning is that your own platform speaks to you and moves you into action. Make sense?

          Note that my platform has two elements in it:

          1) A defined audience or customer - in my case internet marketers, speakers, authors, etc.

          2) A powerful commitment on behalf of that audience

          Hope this clarifies,
          Ken
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          A Secret to Success: Making serious money online or offline is not complex unto itself - we're the ones who complicate it. Simply sell them what they are already buying.

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        • Profile picture of the author PaulSchubert
          Originally Posted by Adam Kenzington View Post

          Maybe I'm a little dense, here, BUT...

          Could you be obscure a little more clearly?
          Adam
          Adam... What is the purpose of being more clearly obscure? My educated guess is that you had an entirely different meaning than that which you posted in the opening sentence. I am asking, because you seem to be leading in an interesting direction, but your message is a bit confusing. I would like to see where you are headed with your thinking. Please repost and clarify your opening question.

          PAS
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          Paul Alan Schubert - "Success is a State of Mind"
          PaulSchubert.com
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          • Profile picture of the author Joshua Uebergang
            Ken, Amazon.com: Path of Least Resistance: Learning to...Amazon.com: Path of Least Resistance: Learning to...
            I wrote a review on the book in my blog. Here's some brief parts:

            The core behind what Fritz teaches is that human behavior, like physics, flows along the path of least resistance. Just as water flows through a river along its path of least resistance, so does human energy. Though the path of least resistance can take you to where you do not want to go, as it so often does; it can empower you to effortlessly take you to your desired destination.

            Fritz says we fail to change because we fight our habits with willpower, positive-thinking, affirmations, and other similar self-help techniques. We also try to remove what we do not want instead of creating what we do want. When you are able to change the structure of your behavior by making primary and fundamental choices to behave in a way that is consistent with your vision, while acknowledging your present reality, you create lasting change.

            ...

            Once you have made a fundamental choice in alignment with your vision, while knowing your present reality, you will create what you want with less effort. Your new path of least resistance will lead you to where you want to go so that you cannot but get the future you envision. People, processes, and circumstances align themselves once you decide to become the creative force in your life.
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            • Profile picture of the author Steve Steinitz
              Mr Preuss,

              What a powerful 'meta-post' and what wonderful writing.

              Myself and others struggle with niche selection or, more fundamentally, finding purpose. Your 'platform' concept seems to make those pursuits less nebulous, more concrete and actionable. Also, I'm seeing a kind of going-against-the-grain-to-provide-value embodied in the idea of a platform. Maybe that's just me.

              I've set up a couple of dozen sites, most of them because they mean something to me. They are far from successful. I going to plant a 'Platform' section in the outline (OmniOutliner) that I use to keep bits of information about each site, and see what grows.

              Thank you,

              Steve
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      • Profile picture of the author Anbelle
        Universal Truth: You have to thank first and then you can ask. You help others first and you get what you want for yourself. It works ! If only we all would remember that. And put it in action. You seem to be doing just that. Super ! I am trying...
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        • Profile picture of the author AndrewCavanagh
          Very nice post.

          For a long long time I've been telling people you only have to do 4 things:

          # 1: Decide what ultimate outcome you want your clients to get from their interaction with you.

          # 2: Work out what the first step is your clients have to take to reach that ultimate outcome.

          # 3: Work out the next step and so on...right up to that ultimate outcome. Work out exactly how to get your client from 0 to that ultimate outcome step by step.

          # 4: Then help them to do it.


          There are your products, your support, your marketing process...everything is right there in working out what you really want your clients to get from you.

          And the key to working that out is knowing what you really stand for.

          I love your post because it goes beyond trying to use pay per click or product creation or the latest trick to get rich and deals with the real issue...being of genuine service to others.

          That is the greatest key to wealth and to leading a fulfilling life.

          Kindest regards,
          Andrew Cavanagh
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  • Profile picture of the author lazavas
    wow! interesting read!
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  • Profile picture of the author MJ Schaefer
    Hmm.

    Very interesting post, that.

    To a large extent I can understand where you are coming from, especially in regards to Oprah's lack of a "grand plan".

    I had a similar experience several years ago. I won't go into detail about it, but I will say this: I had just about as grand-a-transformation as you can imagine. And it all started with a spontaneous decision to take a small action.

    In hindsight, I know that I would have never undergone that transformation if I had planned it as the perfect A-Z solution. It all transpired as one change led to another; it was the most fascinating domino effect. No stage was ever planned -- the next step just always "came" to me and seemed a natural leap.

    I can say that with a good deal of certainty, because since then I have been the guy you talked about in the post: the individual who looks for the perfect plan, but consistently fails. It actually floors me that you wrote this post, because I reached this epiphany myself only a few weeks back. It has made a profound difference to the quality of my life and my results.

    I think you will have the hardest time successfully explaining what you mean by "a platform", but I think I understand full well where you are coming from.

    A-Z planning does not work, because when we make that plan we are "Person 1". Change is a dynamic process, and I think what a lot of people don't realise is that it is not just our results that change, but also ourselves. Indeed, I would say that it is our own change that brings the results.

    I assume that is why a lot of dieters fail. They look at it as "6 months to lose X lbs" and extrapolate the pain they feel on Week 1 for the next six months. That is a huge mistake, because the pain diminishes and the character strengthens in reasonably quick time. The great irony is that the person who can run for 10 miles and rattle off a full weights workout will find it an easier process pound-for-pound than the novice who is trying to run only a couple of hundred yards.

    Anyhow, I digress. Very interesting post as I say, and I wonder if other people will "get it". Having a true bond with one's "platform" is essential...
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  • Profile picture of the author Neil S
    Interesting post but in the end I think you are simply calling the same bird by a different color. Platform, focus, determination, plan, ect.

    I have not met a single person (perhaps you withstanding) in my entire life who told me they built a successful business with "effortless ease". Even if you truly love what you are doing it still takes a lot of work. Not to mention all the work and frustration it takes to find a "platform" but then to consistently create revenue is no effortless task.

    Certainly when you develop a groove and system it becomes easier. But there is a lot of work leading up to that and hard work remains to continue it. It sounds wonderful in theory but I hope people do not think building a business is "effortless".
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  • Profile picture of the author J.Knight
    I ain't gonna argue with you dude.

    It might not be possible, but if you could attempt to elaborate upon how to discover your 'platform' it would be helpful.

    Is it about being an anomaly to your audience, and becoming their 'voice'?
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    • Profile picture of the author nursewriter
      Awesome post!


      What is the difference between your platform and your passion?


      Lucinda
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  • Profile picture of the author cloudchaser22
    I think I'm missing something here. When I think of "platform", I think of something you stand on. Can you clarify or give us more examples of what you mean by platform?
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    I'm a starter, but I am willing to try everything I can to be a successful internet marketer and chase my dreams. If you can answer any of my questions, I would greatly appreciate it. Thank you.

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    • Profile picture of the author sailingdom
      Originally Posted by cloudchaser22 View Post

      I think I'm missing something here. When I think of "platform", I think of something you stand on. Can you clarify or give us more examples of what you mean by platform?
      Exactly a Platform would be what you stand on and for, it isn't, per se, a Plan.

      Then action would follow by then a plan starts to develop.

      If anyone has ever tried to write a business Plan for a bank loan would know the majority of the Plan is claptrap[(Rubbish).

      Oprahs Platform was her willingness to be open and honest about her experiences. The medium was TV as ours is the internet but her success came from her Platform.
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      • Profile picture of the author SylviaHeins
        seems like a tough thing about this proposition is that one must know oneself and be comfortable with oneself in order to construct the platform of which you speak.
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  • Profile picture of the author Norma Holt
    Ken, that is a very thoughtful and helpful post. If I may be allowed to add my comments in regards to Oprah. I think she did have a plan because she studied journalism and without that she would not have been in the right place at the right time to progress into television.

    The other attributes that pushed her along were her willingness to share her personal experiences, as bad as they were. Her honesty, care for others and generosity took her the rest of the way.

    It appears that she has never done anything to hurt anyone and no one has reported an unsavory thing about her. It all helps.

    i enjoyed the read. Well done.
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  • Profile picture of the author jamesdj1
    An excellent and very thought provoking post Ken.

    Often when things just seem to flow almost without effort I consider myself as "being in the groove" and not really knowing what my platform is BUT...

    one thing that is clear is when I'm "in the groove" I'm putting others first and things almost magically fall into place.

    I look forward to you expounding on this perhaps even giving some concrete examples from your successes and failures.
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  • Profile picture of the author chris_surfrider
    Passion (platform?) makes it EASY to progress and stay motivated.

    Which then leads to the inevitable actions which must take place prior to TRANSactions.

    Which is where the money gets made.

    So whether that's Oprah landing a TV network deal or a beginning marketer launching his first well-performing product - it still comes down to action and re-action.

    -Chris
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    • Profile picture of the author lpstoops
      Originally Posted by chris_surfrider View Post

      Passion (platform?) makes it EASY to progress and stay motivated.

      Which then leads to the inevitable actions which must take place prior to TRANSactions.

      Which is where the money gets made.

      So whether that's Oprah landing a TV network deal or a beginning marketer launching his first well-performing product - it still comes down to action and re-action.

      -Chris
      Very intelligent post. Passion and platform are interchangeable. If you (all marketers) have a passion for what you're doing, then you'll succeed to the standard of your passion. I think the original post makes a great point, you need to keep in mind the needs of your target market before getting involved, or eventually you discover you need to know their need before you can offer them anything. Find a niche you're passionate about and launch your platform with a product that actually meets the needs of your market.
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  • Profile picture of the author Bryan
    Hi Ken,

    You write with conviction and communicate eloquently, but with all
    due respect, I found what you were saying was very vague and
    offered no answer to making a six figure income in six months
    with ease with as you had mentioned in your headline.

    Yes, having a platform would be great... but you forgot to mention
    that it usually takes most people many years to develop a "powerful
    platform" and many times it takes trying times that cultivate a person's
    character to become truly successful.

    You seem to be convinced that developing a powerful platform
    comes easy but you offer no real insight how to achieve it or
    six figures in six months with ease.

    I went through your post three times to give you the benefit of
    the doubt, and I believe the best part of your post was the subject
    line.

    Did anyone else find it ambiguous or was it just me?

    Nothing personal Ken, just don't think the post measures up
    with the headline. Perhaps you should be a politician or possibly
    and IM Guru. -- You have a way with words.

    Peace,

    Bryan
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    • Profile picture of the author Ken Preuss
      Originally Posted by Bryan View Post

      Hi Ken,

      You write with conviction and communicate eloquently, but with all
      due respect, I found what you were saying was very vague and
      offered no answer to making a six figure income in six months
      with ease with as you had mentioned in your headline.

      Yes, having a platform would be great... but you forgot to mention
      that it usually takes most people many years to develop a "powerful
      platform" and many times it takes trying times that cultivate a person's
      character to become truly successful.

      You seem to be convinced that developing a powerful platform
      comes easy but you offer no real insight how to achieve it or
      six figures in six months with ease.

      I went through your post three times to give you the benefit of
      the doubt, and I believe the best part of your post was the subject
      line.

      Did anyone else find it ambiguous or was it just me?

      Nothing personal Ken, just don't think the post measures up
      with the headline. Perhaps you should be a politician or possibly
      and IM Guru. -- You have a way with words.

      Peace,

      Bryan
      Thanks for your comments Bryan. No worries, I took nothing you wrote personally.

      I get that when you read my subject line you were expecting to learn how to earn six figures in six months. Consider that I actually gave you the answer but it wasn't what your conditioned mind expected or wanted it to be.

      Let me ask you...when you went back through and re-read my post several times, what exactly were you looking for? This is vital because it comes down to our conditioning and beliefs about how we think things are supposed to be.

      I'm not trying to be a guru - just sharing the tip of an iceberg that is immense.

      I contend that if you could put a powerful platform into words (what customer you are committed to and what you are committed to providing them) and then allow yourself to be led by it rather than needing to have a plan or all the steps in place, you could earn six figures in six months with relative ease.

      That's my thesis and I'm sticking to it for one reason - I've done it and many, many others have too.

      Best regards,
      Ken
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      • Originally Posted by Ken Preuss View Post

        Thanks for your comments Bryan. No worries, I took nothing you wrote personally.

        I get that when you read my subject line you were expecting to learn how to earn six figures in six months. Consider that I actually gave you the answer but it wasn't what your conditioned mind expected or wanted it to be.

        Let me ask you...when you went back through and re-read my post several times, what exactly were you looking for? This is vital because it comes down to our conditioning and beliefs about how we think things are supposed to be.

        I'm not trying to be a guru - just sharing the tip of an iceberg that is immense.

        I contend that if you could put a powerful platform into words (what customer you are committed to and what you are committed to providing them) and then allow yourself to be led by it rather than needing to have a plan or all the steps in place, you could earn six figures in six months with relative ease.

        That's my thesis and I'm sticking to it for one reason - I've done it and many, many others have too.

        Best regards,
        Ken
        this is the classic out of the box situation
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  • Profile picture of the author JayXtreme
    Wow..

    I just got up, it's 5:30am and this is very deep for a sunday morning, but I have to agree..

    If you find your focus, your destination or defining goal, you will come to find the flow much easier..

    If that is helping people with a certain problem, or getting involved in peoples lives in a way that is truly helpful.. it matters not. What matters is your vision guiding you into the necessary action..

    Bravo ken, Bravo..

    Peace

    Jay

    p.s. You rock dude!!!..
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    • Profile picture of the author Ken Preuss
      Originally Posted by JayXtreme View Post

      Wow..

      I just got up, it's 5:30am and this is very deep for a sunday morning, but I have to agree..

      If you find your focus, your destination or defining goal, you will come to find the flow much easier..

      If that is helping people with a certain problem, or getting involved in peoples lives in a way that is truly helpful.. it matters not. What matters is your vision guiding you into the necessary action..

      Bravo ken, Bravo..

      Peace

      Jay

      p.s. You rock dude!!!..
      Thanks Jay. Every time I see a post of yours I love what you share, so your nice comments are greatly appreciated.

      Ken
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  • Profile picture of the author PaulSchubert
    Ken... Very nice post. The difference between your thoughts and ideas, and several of the responding posts, is evident by your experience. Don't stop with this one post, consider continuing this with a more detailed thought provoking plan. I would use this as a starting synopsis, and create an entire plan from start to finish. Right now people need hope and direction, You appear to have the ability to convey a sense of direction for those who need such. I applaud your efforts.

    PAS
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    • Profile picture of the author Ken Preuss
      Originally Posted by PaulSchubert View Post

      Ken... Very nice post. The difference between your thoughts and ideas, and several of the responding posts, is evident by your experience. Don't stop with this one post, consider continuing this with a more detailed thought provoking plan. I would use this as a starting synopsis, and create an entire plan from start to finish. Right now people need hope and direction, You appear to have the ability to convey a sense of direction for those who need such. I applaud your efforts.

      PAS
      Paul,

      Thank you.
      Thank you.
      Thank you.

      This is exactly what I needed to hear. Thank you for your gifts of clarity and guidance.

      Best regards,
      Ken
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  • Profile picture of the author Tsnyder
    Ken...

    Correct me if I'm wrong but I believe what you're saying goes
    to the heart of the most powerful phrase ever written...

    "As you BELIEVE, so SHALL it be done unto YOU"

    That phrase obviously comes from a particular religious text
    but it's true regardless of one's religious affiliation or belief.

    Success depends greatly upon belief...

    Belief in yourself
    Belief in your talent and ability
    Belief in your product or service
    Belief in the truth that what you offer provides great benefit to others

    That belief comprises your platform.

    Belief has the power to manifest desired results by ordering your
    steps toward the end result. As you said, those steps may not be
    apparent at all in the beginning... or even along the way... but they
    will appear if you just get out of the way and let them.

    Excellent post!

    Tsnyder
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Joshua Uebergang
    Seems to reflect Robert Fritz's The Path of Least Resistance. Have a vision, know your present reality, and make the fundamental choice to have that vision. Your creative process in circumstances will guide you to that vision. You don't know how or can't predict it.
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    • Profile picture of the author Ken Preuss
      Originally Posted by Joshua Uebergang View Post

      Seems to reflect Robert Fritz's The Path of Least Resistance. Have a vision, know your present reality, and make the fundamental choice to have that vision. Your creative process in circumstances will guide you to that vision. You don't know how or can't predict it.
      Wow Joshua. I'm not familiar with it. Is that a book? If so I need to buy that sucker immediately.

      Ken
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      • Profile picture of the author Chuck Staff
        Originally Posted by Ken Preuss View Post

        Wow Joshua. I'm not familiar with it. Is that a book? If so I need to buy that sucker immediately.

        Ken
        I, too, was intrigued by the book quoted... A little research at AddAll.com shows it MUST be a powerful book -- original list price: $12. Used copies now sell on Amazon for $32 - $72 depending on condition...

        One reviewer wrote:
        "The Path of Least Resistance by Robert Fritz is by far the most valuable book in my collection of over 5,000. I know of no book I can recommend more highly... ...If you think about it, "being yourself" is an essential aspect of personal power. Being yourself means becoming the best you can possibly be. It means expressing your personal power creatively and constructively. It means doing what you need to do in life and doing it your way... ...Listen to Rush Limbaugh: (Regardless of your politics, he IS very, very successful and wealthy)... ..."My big break in life and in business came in 1984 in Sacramento. This was the first time... that I was allowed to be myself. So simple, yet so crucial, and I have learned much from this realization... Folks, you will never be your best doing it someone else's way... I am convinced that you have absolutely no idea how good you can be - at whatever you want to do. You don't know because you are trapped in situations where you either can't or are afraid to be yourself." (The Way Things Ought to Be by Rush Limbaugh.) The result Limbaugh focuses on is very precise: "My success is determined by how many listeners I have." This is result-consciousness - the key to personal power!..."


        I've already ordered my copy. Found one cheap on eBay.


        Chuck
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  • Profile picture of the author lexilexi
    I'm a bit puzzled by this and was left scratching my head. You say that a platform is the key requirement, but you also say that you made money at times when you only cared about your own bank account. What was your platform at those times?

    I think there are a complete subset of "inner assets" that are required by a successful warrior: mindshare, skills, determination, focus... etc... and of course, having a passion is the thing that drives you to obtain these things.

    And I think it helps greatly if your passion includes others, because as Napoleon said "It is literally true that the best way to success is to help others to succeed".

    Ah, the old "we create our own reality" thing. It's funny.. I don't remember choosing to be born.
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    • Profile picture of the author Ken Preuss
      Originally Posted by lexilexi View Post

      I'm a bit puzzled by this and was left scratching my head. You say that a platform is the key requirement, but you also say that you made money at times when you only cared about your own bank account. What was your platform at those times?
      During those times I didn't have a platform that served others. Thus I was broke.

      I think there are a complete subset of "inner assets" that are required by a successful warrior: mindshare, skills, determination, focus... etc... and of course, having a passion is the thing that drives you to obtain these things.

      And I think it helps greatly if your passion includes others, because as Napoleon said "It is literally true that the best way to success is to help others to succeed".

      Ah, the old "we create our own reality" thing. It's funny.. I don't remember choosing to be born.
      I contend that your passion MUST include others. People are the fuel. People are the product. People are the asset.

      A business without a passion and platform based on other people has no foundation. It may last for a certain amount of time but nothing will actually be built.

      Best regards,
      Ken
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  • Profile picture of the author Iain Ainsworth
    Originally Posted by p1a1u1l1 View Post

    "Ah, the old "we create our own reality" thing. It's funny.. I don't remember choosing to be born"

    No, that was your parents choice of reality.
    Are you sure about that?

    Could be that we choose our parents? :-)

    ____________________________________

    Excellent post Ken - very thought provoking and insightful.

    There is a book by Wayne Dyer called 'You'll See It When You Believe It!' which is along similar lines.

    Thank you for an inspiring read.
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  • Profile picture of the author kazoo
    Hi Ken,

    Thanks for the post - very insightful

    I may be new to IM and don't know anyone personally who has made that much within 6 months however I do believe that it's possible.

    Although I don't know about the "with ease" part - maybe you've forgotten just how difficult it was for you when you first started? or were you already quite well-equipped?



    Kaja
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  • Profile picture of the author Alminc
    The majority of people here who have created nice incomes for themselves will tell you they work pretty massive hours. Not all of them do but most of them sure do. And to a certain extent I agree with the fact that it takes a ton of work.

    But what if it doesn't? What if only ONE thing is required to have things literally take off for you such that success - both financial and personal - comes effortlessly?
    Making money ALWAYS takes a lot of work unless you are a thief.
    ( but even thiefs have to plan their actions step-by-step and
    they need to work at night while other people sleep...so they actually WORK )

    BUT, you don't mind working a lot if you love what you are doing
    and it doesn't feel like a prison.

    That's why it is very important to know yourself.
    YOU are your own 'platform'.
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  • Profile picture of the author Nick Brighton
    Originally Posted by p1a1u1l1 View Post

    Ken,

    Am I missing something or is this just a very deep and long winded way of saying....
    Find your prospects [target market] Focus on them, there needs and wants....
    build your business to tend to there want and needs instead of your own.

    -paul
    My sentiments exactly. I enjoyed this post, but ultimately all I can muster is that you let your audience lead you, and then provide upfront value as a result of helping them. This then creates a powerful feeling of reciprocity and it's easier to find money flowing into your life as a result of people wanting to "give back" to you.

    This is marketing 101.
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    • Profile picture of the author Ken Preuss
      Originally Posted by Nick Brighton View Post

      My sentiments exactly. I enjoyed this post, but ultimately all I can muster is that you let your audience lead you, and then provide upfront value as a result of helping them. This then creates a powerful feeling of reciprocity and it's easier to find money flowing into your life as a result of people wanting to "give back" to you.

      This is marketing 101.
      Nick,

      In theory I see your point, but certainly not in practice.

      The monologue most people have is mired in wanting to know what to do and how to do it. What steps to take, which direction to go.

      My point is we always want to do it backwards.

      The percentage of people here who are truly letting an audience lead them is virtually none. There are many pretending they are doing so, but they are not fully committed nor clear about what value they want to bring (which I'm currently calling a platform...I may change that, we'll see).

      The proof that most people are pretending to be led by an audience? After they get through telling you how clear they are about who they want to serve and the great value they want to offer, they whip out their credit card and pay $500 or $1K for the newest product launch that will "finally" provide the "blueprint" that will "change their life".

      Behavior is the ultimate litmus test - it tells all.

      Best regards,
      Ken
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    • Profile picture of the author David_Thompson
      I think what people are missing is the fact that Paul
      might be talking about CORE DESIRE.

      Finding that thing that makes you feel a burning
      inside, that thing that effortlessly makes you take
      action without ever felling of a burden...

      Now that is your platform to success your Core Desire...

      --David
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      • Profile picture of the author Ken Preuss
        Originally Posted by David_Thompson View Post

        I think what people are missing is the fact that Paul
        might be talking about CORE DESIRE.

        Finding that thing that makes you feel a burning
        inside, that thing that effortlessly makes you take
        action without ever felling of a burden...

        Now that is your platform to success your Core Desire...

        --David
        David,

        Agreed that core desire is crucial. However I'd like to point out a distinction.

        Your core desire is the seed for your platform - it is not your platform.

        I contend that your platform gets created when your core desire is translated into:

        1) A defined audience or customer

        2) A powerful commitment on behalf of that audience

        Ken
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    • Profile picture of the author MaskedMarketer
      Originally Posted by Ken Preuss View Post

      Hi everyone,

      What I am about to propose to you is both highly lucrative and highly dangerous.
      You stole that exact quote

      Originally Posted by Ken Preuss View Post

      "Will someone please tell me the exact steps to take?"
      "What's the formula for making the most with X strategy?"
      "If only someone would just give the plan, I would follow it to the letter and be successful."

      Isn't it true? As humans we are hard-wired to want to know "the plan". We always want to know "the right steps" to take to "get us there faster". Here's my question:
      Having a plan is necessary for some. Having ADD and with attention and focus problems, I can tell you from experience, having a step by step plan is imperative for success- for most.

      What you forgot to realize is everyone has a different personality and this may work for you, and others, but to some may be a disaster.

      As of right now I'm taking a course with an international best selling author on influence, persuasion, and a hypnosis master. He recommends to write down 40 steps to take to success as part of the "programing" that im taking.

      This is to create self discipline in one's self, to help stick to a plan, and follow threw. If you're aren't successful yet, it possible is because of lack of focus- which having a plan will help create focus.


      Originally Posted by Ken Preuss View Post

      Ok, let's go back to the Oprah example. Think about her massive success both personally and financially.

      Then ask yourself - did Oprah begin with a plan to:
      - Have her own daytime talk show?
      - Start her own production company?
      - Have her own magazine?
      - Become a huge philanthropist giving millions to various causes?
      - Turn her name into one of the biggest personal brands in history?

      The answer to every single one of these questions is.....NO!
      That is not a realistic example. Just because Oprah didnt have a plan doesnt mean everyone can be successful like this. You can also play the lottery and become a millionaire- doesn't mean it'll work for everyone.


      Originally Posted by Ken Preuss View Post

      A platform is what most people are completely missing. By platform I mean your vision or commitment on behalf of other people. Quite literally what you stand for on behalf of others.
      This platform you speak of sounds exacltly what I did when I created my business plan. This knowlege may be new to the Warriors, but its common business knowlege when creating a business plan.


      Originally Posted by Ken Preuss View Post

      The fact is EVERY successful person in the world - including the most successful entrepreneurs - have a platform as well. Not only do they have one, it guides their every step. In fact it does more than that....their platform creates their every step.

      Consider this:

      Consider that you don't need a plan of action. You simply need a powerful platform that leads you forward.
      I agree that successful comapnies have a vision on behalf of the customer. That is one of the first steps of a business plan. You are just eliminating the rest of the steps.


      Originally Posted by Ken Preuss View Post

      Therein lies the mistake we make. People like Oprah have been telling us how simple it is for a looooong time. But we're all amazingly stubborn about the way we believe and have decided the world works. So we don't receive the message when people like Oprah share it with us.
      Its always simplier when you've already accomplished something. Oprah probably wasnt thinking how simple it was when she was broke poor. But either way, just because it worked for one person doesnt mean it applies as a rule or law. If working only part of a business formula works for you and others then use it. This formula you use may be dangerous for others.

      Originally Posted by Ken Preuss View Post

      ALL of these things are what would naturally come out of a commitment to having your platform actually be a reality in the world. The answers for "what to do" and "how to do it" would reveal themselves as a natural result of your commitment.
      I won't be betting my profits on faith- but thats just me.

      Originally Posted by Ken Preuss View Post

      "All of a sudden things started happening faster and easier than ever before. It was like 'where has this been all along?'"

      Why do they say that? Because they accidentally (in most cases) stumbled upon the single key which is committing to a platform and allowed themselves to be led by that platform.
      Saying ANYONE in any industry will tell you things that it just started to come together is in accurate. The author's course that im taking now (which is exactly the person your refering to- poverty at a young age) did not "magicially" see everything fall in place. I beleive things can fall in place like that, but it is not a law that you don't need a plan and things just fall in place- there is no magic pill.



      Originally Posted by Ken Preuss View Post

      All there is to do is create a platform based on powerful commitment you have to a specific customer, then simply allow yourself be led by that platform.
      Create a vision, with a commitment, to a specific customer, then magic will happen is what your saying?

      I'm not trying to nitpick here and if it works for you and others then I'm glad you shared this.

      Looking threw the eyes of another person I can tell you with certainty this is a formula for failure for certain personailty types. Your examples do not apply to everyone and are not realitic explames or tests that prove anything.

      From what I see you in your formula- you take step 1 of a busines plan then magic happens after that. No plan or research necessary?

      If im confused about something or mis-interpreted something than please correct me.

      Since I am in the "planning" stages of my business- I tend to disagree with this post. Before when I didnt plan- 10k down the drain. Thats a real life example from an average person. I'll take the time and plan and reduce the risk of money loss.

      Originally Posted by Ken Preuss View Post

      Thanks for asking Ron.

      My (newly clarified) platform is helping internet marketers, coaches, speakers, trainers and authors create wealth effortlessly by unlocking their inner genius and allowing it to lead them in the building of a six to seven figure business.
      I respect your point of view and it may even be valid- at some point. But your getting into metaphysical/spiritual stuff. Many people claim unlocking your real inner genius is a spiritual thing- but I don't know how you are defining inner genius.

      My best friend of 18+ years is a natural born genius and I will say this. Not only is there a fine line between insanity and genius (in his case), but he also has "other senses". If we are actually talking about the "same genius" then I would be interested in knowing more what you have to offer.

      From experience with my friend I feel there is a spiritual/ pyshcic connection with the genius ability, but this is only my opinion.

      But, unlocking the inner genius and allowing the mind to lead them into building there business sounds like a twist of "the secret" to me. Its spiritual and metaphysical and I agree this can take place, BUT- to build a business from this standpoint with NO PLAN- for the AVERAGE person can be dangerous.

      Allowing "unseen forces" to help you is part of the plan- the other part is to have an idea, plan the idea out, then action on the plan.

      I do not agree with your main point(no plan/ research needed) , but I do agree with 99% of everything else you said.

      Originally Posted by Joshua Uebergang View Post

      Fritz says we fail to change because we fight our habits with willpower, positive-thinking, affirmations, and other similar self-help techniques.
      I agree with this. Humans naturally resist change. Its the way we are hardwired. The key to long lasting change in habits, behavior, and decisions is not will power, positive thinking, affirmations or other self help techniques. Depending how long or how strong the pattern is wired into you, it will take sub conscious change create the desired outcome. Hypnosis and NLP can help you with this.

      Originally Posted by Joshua Uebergang View Post

      We also try to remove what we do not want instead of creating what we do want. When you are able to change the structure of your behavior by making primary and fundamental choices to behave in a way that is consistent with your vision, while acknowledging your present reality, you create lasting change.
      Since im going threw this experience now I can tell you, you do need to remove bad habits, before you can create new ones- this is for most people.

      95% of people can not change the structure of there behavior by using will power to making choices in a certain way.

      Why not?

      Because Decisions are a Conscious choice. Your sub conscious if effectiing your conscious decisions. If you do not change your sub concious- well, not much is changing. 2 parts to making decisions (decsisions change behavior and habit) is sub concious and conscious. And Sub conscious is where the change needs to take place to change decisions and habits. Remember, our sub conscious mind effects our reality and we can not force habits or decisions with mere will power. It is not enough.

      Originally Posted by Joshua Uebergang View Post

      Once you have made a fundamental choice in alignment with your vision, while knowing your present reality, you will create what you want with less effort. Your new path of least resistance will lead you to where you want to go so that you cannot but get the future you envision. People, processes, and circumstances align themselves once you decide to become the creative force in your life.
      This is considering if you're actually on the right path to success. Whole books are written on this subject, and put simply, you must be on your path if you really want to expect the type of success and "magic" you want to happen. IF you're on the right path you may be unstoppable as unseen forces will push you towards your goals.

      Everyone has a purpose in life.

      Whats yours?
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      • Profile picture of the author Ken Preuss
        MaskedMarketer,

        Very well thought-out post. I appreciate your point of view and what you shared.

        What's interesting is how you chose to create things I never wrote. This is not to be confrontational, just to prove a point about how we tend to go through life.

        Example: Never once did I use or infer the word "magic" nor has anyone else on the thread mentioned the word. Yet your belief system had you interpret it that way. Interesting isn't it?

        Also, never once did I say you shouldn't or don't need to plan or research. I simply said most people do it in the wrong order.

        They plan and research hoping a platform gets built. When in fact the power occurs the other way around - clarifying the platform first then having all the planning, researching, etc. come out of that.

        As someone who has created a platform from scratch to have it lead to six figures within a few months, I know this "works".

        Is it hard to articulate? Yes. Is it hard to bring across so it lands with all belief systems? Yes. Is it something I think everyone will believe in or agree with? No way. Nor is that my intention.

        Thanks for sharing your perspective.

        Best regards,
        Ken
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      • Profile picture of the author Robert Puddy
        Originally Posted by MaskedMarketer View Post

        Having a plan is necessary for some. Having ADD and with attention and focus problems, I can tell you from experience, having a step by step plan is imperative for success- for most.


        As of right now I'm taking a course with an international best selling author on influence, persuasion, and a hypnosis master. He recommends to write down 40 steps to take to success as part of the "programing" that im taking.

        This is to create self discipline in one's self, to help stick to a plan, and follow threw. If you're aren't successful yet, it possible is because of lack of focus- which having a plan will help create focus.
        But this is a crucial element of who will succeed and who wont...

        I dont need a detailed plan, I only have to know the required end result. The rest is using my brain to leverage my day doing things that help me get to that result. There is no step by step airfix model plan to do that.

        Rigidity to a set step by step blueprint is going to stifle growth, yes you have to have a core formula but the trick if their is one is to be running things through your head that other people are doing and adapt it to your end goal.


        Listing things to do and attaining focus is great once you have the above...

        I'm not successful because I copy step by step what someone else does, Im successfull because I know where i want to be, and can adapt someones blueprint or ideas to fit in with my agenda/platform

        Its the one thing you cant teach someone, the ability to see where the information is relevant to them, if its in them to think that way I can bring it out of them but if its not there then they are going to be dissapointed.

        Oh yes one more prerequisite...

        you need to be able to take risks and live with the consequences

        Robert
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        • Profile picture of the author John Taylor
          Originally Posted by Robert Puddy View Post


          I'm not successful because I copy step by step what someone else does, Im successfull because I know where i want to be, and can adapt someones blueprint or ideas to fit in with my agenda/platform
          It pains me to say this.. but that's a very important
          point. And one that many people miss because they
          haven't defined their own purpose or long term aims.

          John
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        • Profile picture of the author MaskedMarketer
          Originally Posted by Robert Puddy View Post

          I dont need a detailed plan, I only have to know the required end result. The rest is using my brain to leverage my day doing things that help me get to that result. There is no step by step airfix model plan to do that.
          Hey Robert,

          Thanks for replying.

          Now, as you say, you don't need a detailed plan.. and not everyone does. Everyone is different. And there is no one size fits all. Some people may just need the end result and thats it- but last time i did that, I failed for my lack of detailed plan, research and still in debt for it.

          I like to use systems and build off that.

          Some people use business plans and others don't.

          Neither are wrong, but I'd rather plan than not.


          Originally Posted by Robert Puddy View Post

          you need to be able to take risks and live with the consequences
          I've taken risks and I've lost. I'm living with the consequences now. From that experience, I find that I plan more and use systems rather than just jumping in a project based on a result I want in my mind.
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          • Profile picture of the author Robert Puddy
            Originally Posted by MaskedMarketer View Post

            Hey Robert,

            Thanks for replying.

            Now, as you say, you don't need a detailed plan.. and not everyone does. Everyone is different. And there is no one size fits all. Some people may just need the end result and thats it- but last time i did that, I failed for my lack of detailed plan, research and still in debt for it.

            I like to use systems and build off that.

            Some people use business plans and others don't.

            Neither are wrong, but I'd rather plan than not.




            I've taken risks and I've lost. I'm living with the consequences now. From that experience, I find that I plan more and use systems rather than just jumping in a project based on a result I want in my mind.
            You missed the point

            There is a big difference between having a business plan and having to have someone detail step by step what your bussiness is.
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            • Profile picture of the author MaskedMarketer
              Originally Posted by Robert Puddy View Post

              You missed the point

              There is a big difference between having a business plan and having to have someone detail step by step what your bussiness is.
              Nope haven't missed the point, Robert.

              Probably my fault for not explaining myself correctly. I do that often.

              No one is detailing a step by step plan for my business.

              I use systems, plans, and action steps which I create and do myself.
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  • Profile picture of the author Ryan_Taylor
    Hey Ken,

    Great point. I've always been fascinated with the opportunity that the internet offers to establish that platform.

    In your Oprah example, at some point in her career she had to earn her ability to establish a platform. Whether it be establish her credibility, make the right connections to be able to launch her network, or just being at the right place at the right time. What ever the case, she had to earn where she is and get the endorsement from someone who already had a platform.

    With the internet, however, anyone can become the voice of their niche and establish their platform without having to go through that entire process. Or least it can be done a lot quicker.

    With just 1 YouTube video you can establish and launch your platform and virtually overnight become the expert or the voice of that niche. All it takes is content.

    Endorsements (i.e. JVs), connections and hard work help, but it isn't required. Content alone can allow anyone to take over an entire niche and become the go-to person - regardless of actual experience or knowledge in that particular niche.
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    • Profile picture of the author Ken Preuss
      Originally Posted by Ryan_Taylor View Post

      Hey Ken,

      Great point. I've always been fascinated with the opportunity that the internet offers to establish that platform.
      Ryan,

      I couldn't agree more. The internet provides a vehicle to connect with whatever audience you want quickly and cheaply - anywhere in the world. Very powerful.

      In your Oprah example, at some point in her career she had to earn her ability to establish a platform. Whether it be establish her credibility, make the right connections to be able to launch her network, or just being at the right place at the right time. What ever the case, she had to earn where she is and get the endorsement from someone who already had a platform.

      With the internet, however, anyone can become the voice of their niche and establish their platform without having to go through that entire process. Or least it can be done a lot quicker.
      YES!

      With just 1 YouTube video you can establish and launch your platform and virtually overnight become the expert or the voice of that niche. All it takes is content.

      Endorsements (i.e. JVs), connections and hard work help, but it isn't required. Content alone can allow anyone to take over an entire niche and become the go-to person - regardless of actual experience or knowledge in that particular niche.
      BINGO.

      For the first time in history we have at our disposal a vehicle - the internet - that provides the best and easiest way to do things in the right order:

      Create a powerful platform -----> Figure out "what to do" out of the platform

      as opposed to the way all of us keep trying - and failing - to do it:

      Figure out "what to do" -----> hope all the "doing" creates a powerful platform

      Great insights Ryan. Thanks.

      Best regards,
      Ken
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  • Profile picture of the author Ken Preuss
    Originally Posted by p1a1u1l1 View Post

    Am sure I have witnessed something similar to what your getting at ken in practice
    very recently. Someone who was lead by his audience, built a platform and gave
    them what they want.

    HINT: He is now the president elect for the most powerful office on the planet.

    -paul
    Paul,

    YES. No matter what your political persuasion, no one can argue that Barack Obama didn't do exactly as I've described.

    Did he have to "plan"? Yes. Did he have to "take steps"? Of course. Did he have his path to the white house entirely planned out ahead of time? Absolutely not.

    What he did was he created a powerful platform on behalf of people and allowed himself to be led by it the entire way. No matter what circumstance came up during the campaign, his platform is what created all the steps to take.

    And yes, he allowed himself to be led by the people themselves.

    By all accounts he should not have even run for president at this time!! Not enough experience, too young in age, etc. etc. Take careful note of this:

    ---> He should have failed. And had he run his campaign the usual way I contend he would have failed.

    This is the power of doing things in the correct order. Clear and articulated platform first - plans, actions and steps next.

    NOTE: Most people aren't admitting that we ALL do it in the wrong order. So they're reading into my post as meta-physical hyper-fluff. Wrong.

    I'm convinced there is almost a science to this - and I'm committed to articulating the heck out of it.

    Ken
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    • Profile picture of the author tanya7zhou
      Hey Ken

      Nice thread and pitch and everything. I remember when I was talking to Bob Proctor a few months ago. He was saying Oprah Winfrey was talking to a group of them and she said........" I created my own reality"

      Now going back to Barack...................He could have been intimidated by all those odds against him

      lack of experience
      Who will fund you to get to the white house?
      You're Black and unpopular....you don't know anybody
      etc
      etc

      But to me as I see it, Barack created his own reality.......
      He created his image before he told anybody about his intentions.
      He saw it happening, that's why he wasn't moved by all those criticism

      That's what successful people do. They see their image and begin creating a strategy to bring it into reality.

      It's not about who knows you or who is your daddy?

      It's about you being able to see clearly your image of the future and believe such manifestation into physical reality

      Barack's Image manifested into reality in front of the World, but it was in his subconcious from the beginning.

      Cheerz

      Taz
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      • Profile picture of the author Ken Preuss
        Originally Posted by tanya7zhou View Post

        Barack created his own reality.......
        He created his image before he told anybody about his intentions.
        He saw it happening, that's why he wasn't moved by all those criticism

        That's what successful people do. They see their image and begin creating a strategy to bring it into reality.
        Taz,

        Yes. You wrote the following:

        He created his image before he told anybody about his intentions.

        Translation: He created his platform as a monologue, then turned it into a dialogue.

        And guess what? That's all he had to do. Everything else took care of itself.

        Why?

        Because, as you say, he never had his focus on anything BUT his platform.

        For those who are still fuzzy on this, let me ask you...

        If you were crystal clear and convicted about what you wanted to be and for whom, would you ever succumb to criticism? No.

        If you were crystal clear and convicted about what you wanted to be and for whom, would you allow strategies and techniques to bog you down? No. You wouldn't be worried about doing anything "right"...you would be willing to move and do anything to make your platform a reality.

        (This is why earlier in the thread Chris Rempel - an ultra successful warrior - says it ends up being all about action in the end....he's right, except that I'm pointing out the actual seed for the action).

        Hope this is starting to sink in for some folks.

        Anyway, great post Taz.

        Ken
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        • Profile picture of the author gjabiz
          Originally Posted by Ken Preuss View Post

          Taz,


          If you were crystal clear and convicted about what you wanted to be and for whom, would you allow strategies and techniques to bog you down? No. You wouldn't be worried about doing anything "right"...you would be willing to move and do anything to make your platform a reality.

          (This is why earlier in the thread Chris Rempel - an ultra successful warrior - says it ends up being all about action in the end....he's right,

          except that I'm pointing out the actual seed for the action.


          Ken
          Ken,

          You've had either an epiphany or an illumination, where something you were doing, perhaps without full conscious awareness, suddenly, almost magically...exploded into your conscious awareness and you were able to see through the activity into the "matrix" (so to speak) of the I and O of it all.

          The SEED is planted deep into the unconscious and in your case, it has sprouted into an idea that is taking root and one which you want to cultivate and protect until it has a chance to produce the fruit...and it will.

          Now to advance the thread, if I can.

          There is a lack of CONSCIOUS understandiing of how our world works, and we have to rely on the so called "social proof" evidence we see happening all around us...in success or money-making theories it is basically: "I'm rich, here is how I got that way, here are the STEPS YOU have to follow." And as you pointed out, this very basic model is skewed from the start because of the personal differences.

          The seed, if I'm right, that you are nurturing rejects this social proof model and goes more to our deeper, more primal understanding of how things work...when we looked toward nature as a "model". Acorns drop from Oak trees. If left on their own, they become a forest, grow, decay, and get weeded out naturally.

          There isn't a plan (albeit, a humanly CONSCIOUS one) for this to happen. The fields of flowers every spring show this "plan". The flower, the trees, the fruits have whatever they need within themselves for their growth, their life cycle and for their return to nature.

          Man's consciousness, his awareness and his keen awareness of his differences with other people have kept the original seed hidden.

          But, there can be understanding.

          Now to take from the metaphysical to the practical...

          There is one basic foundational building block of all wealth, or all commerce in fact...and that is the TRANSACTION.

          The TRANSACTION is an exchange of VALUE. Money is a medium of exchange but not the only one, there also is barter and chattels and even ideas can be a medium of exchange.

          There are 3 basic kinds of value. Perceived, Market and "Stored".

          The "formula", which isnt a step by step HOW TO but a natural LAW of exchange goes:

          To make more money...make MORE Transactions. Make your Transactions bigger, exchange more.. or give more VALUE to the person on the other side of the transaction and NATURE will offer a law akin to: water seeks its own level.

          If what you exchange has a higer value than what the other side expected, then the natural (metaphysical) says, you'll get yours back and then some.

          The business law is give great value, establish a lifetime value with the customer which will far exceed anything you have "given" away. Same law, different circumstances.

          No two Oak trees grow exactly the same. And no two people enter this world with the same gifts and experience opportunities, even identical twins will have or develop separate interests and "gifts'.

          I wrote a report called The Prospect as Product. The essence is this: When addressing a prospect or customer you must think and even say if need be:

          It is not about me nor my products or services, it is ALL about you and your needs and wants.

          Finding the "core" of who we are is not easy for most of us, sometimes it takes an epiphany, a defining moment, a tragedy even...or a hardship or just a moment of illumination for us to say...AH, that is what I'm all about.

          The "core" as you call it, or the mission given to the new entity is wrapped in three areas
          1) Heredity
          2) Environment
          3) Choices

          And we must travel away from the influences of our childhood where all 3 were controlled and chosen for us to a mature conscious awareness where we acknowledge and recognize where our ideas and habits come from and then move to making choices which are in-sync with that inner "core" where you simply BE.

          All that you do comes from simply BEing YOU. There is no need for plan, a goal, because every move you make is on the journey to the YOU being MORE of the YOU.

          The practical concept, for those more inclined to want to KNOW What to DO, and HOW TO DO IT, is to find an area where you "feel" comfortable, where you even excel or get excited about...and this differs with each of us, and then to identify what the wants and needs are and as a broadstroke generalization...

          Needs are at the base of the foundation of survival Needs=survival
          WANTS are at the top of the pyramid of happiness (or the pursuit of happiness) WANTS = happiness

          And a CONSCIOUS Observation and acknowledgement that many people will forego needs for wants (beer and cigarettes before paying the rent for example). Then,

          You find a niche or group of people that you personally resonate with, that you have a rapport with and then you automatically KNOW what their wants and needs are and if you are operating from a "Platform", it all becomes automatic.

          But, maybe, that isn't what you are saying at all, what do I know?

          gjabiz
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        • Profile picture of the author popeye4671
          Ken
          Thank you thankyou thank you, I do believe Ive just had one of those epiphany thingies, Clarity has been achieved.

          (This is meant with total sincerity and a complete lack of sarcasm.)

          Danny
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        • Profile picture of the author goindeep
          I like your post....

          But...

          Oh no! Not the almighty "BUT"!!

          firstly teaching is not something we are all gifted with.. You and i know what that means we'll let the warriors think a little about it.

          But ill say this your 100% right in only 50% of that OP. We had a guy called Charles Kovess come and do a whole bunch of classes with my team at work. Most people thought he was a jerk to be honest. Mainly because he was a show off and he just simply didnt communicate well. His intentions where correct like yours are.

          But as you said in the OP bro, "you only just began understanding this". From a spiritual perspective ill just say that sometimes its better to keep gifts to yourself.

          So, where was i..? Thats right INENTION. Your intent is on the ball, your excited and want to share what you know. But its very very clear that humans DO NOT prosper financially without first being passionate and following their heart, learning lessons, building a foundation of knowledge, creating or learning a system, then mastering it, the taking action.

          I never believe that anything is simply black and white. Yes there are those very rare cases. BUt for the most part its a mix. We are all different and all need to aquire certain pieces of data to build and move on. Not only do we need different pieces of info but we need to understand them and master them.

          So saying all one needs is a platfrom, a voice, a passion. Is kind of like spitting in the face of many IM'ers here. a platform as you put it is simply pure energy. BUt this energy needs to be harnessed, formulated and moulded. An atom bomb is energy dispersed, if its not targeted and fixed it causes more devestation then anything. Hitler, he had a passion, his passion was art, his passion was life, his passion was his people. But he stopped there and forgot to go learn the rest of the lessons.

          Do you see what im trying to say?

          Passion is nothing without a foundation of knowledge that you can build your life onto. Perhaps this comes in the form of many life expericnes, perhaps it comes from 101 different films and books. Or maybe it comes to you in the form of a strangers voice...

          After the foundational knowledge one would require guidance and a system, then they would need motivation and the strength to take action. Heck some might even need a priest or a psychologist along the way. Maybe these dont need to come in this order, as i said its never black and white and its always different for all of us.

          The main thing to remember is that we are all at different levels of our lives. This means spiritually, intellectually, physichally and mentally. Some of us require the whole 99 pieces of the puzzle and some only require a handful.

          BUt again a passion or understanding of ones 'platfrom' will only get you so far. I could spit out many examples say;

          Michael Jackson, his passion was performing and making people feel good. But if you look at his history his parents had him take performance lessons since his mind was just barely developing!

          Anthony Robbins, His platform is changing peoples lives for the better and making them reach levels of peak performance. But look into his life and you will find he attended seminars, read books and learned constantly.

          Richard Bransons, paltform is action, adventure, thrill, big rides and big bank accounts. Did you know his mother and father used to drop him and his sisters off to find their way home in places they had barely visited when he was only young? Did you also know he used to sell bags of poo as a youngster? Experiences like these taught the youngster that life was an adventure park but at the same time he needed to use skills like retention, calculation, sales and navigation.

          Lets mention Oprah. Yes HUGE platform, lots of passion mainly stemming from her tough early life. But did you know she lived and learned from a man who was a barber and businessman, her father? Did you know that she went to university? Did you know she learned many things along the way about the industry while she worked in small radio and television in Nashville?

          Again i could go on...

          I know exactly what your getting at. Believe me i do.

          But giving this info out to people and yet denying the whole story can be like a detour in disguise for some. Think about it for a moment. My passion is spirituality, the beach, sex, money, food, tv, IM, dogs, music etc.

          What if all i did was eat cheese burgers because they where my passion and my platform?

          There are many levels, and YES the main level is the primary PLATFORM or passion. Where folk need to figure out what it is that makes them feel alive and happy to contribute to this planet. But then the journey barely begins and there is much more to do and learn.

          Dont you think?

          If a human follows their heart they will forever be happy. But the heart without the brain cannot beat.
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        • Profile picture of the author Nathan Hangen
          If I am correct, I believe Ken is talking about creating a brand. This is one of my favorite parts of the new breed of entrepreneur, and is evidenced by one of my favorite people: Gary Vaynerchuk.

          Chris Brogan also talks about this and his platform is giving, giving, giving.

          I agree completely. The personal brand is the new business model that will eventually replace the corporate monsters that are failing at the moment... at least in part.

          I'm really interested in hearing more of what you have to say.
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        • Profile picture of the author AfteraDream
          One of the best posts ever here!
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          • Profile picture of the author Mark McClure
            Ken,

            Good to see a few other Warriors mention Fritz's book...

            He has an interesting take on commercial "Self Help" as basically being a sham, a con. See what you think of his ideas around "creative tension" and "primary and secondary choices".

            On "purpose" as you've introduced it... I went on an UK Outward bound course in 1989 instead of a sun and sand holiday (it was a real blast, highly recommended). Years later I came across the "belief statement" of Kurt Hahn, one of the founders of Outward Bound:

            "We are all better than we know. If only we can be brought to realise this, we may never be prepared to settle for anything less."

            Now that is rocket fuel in the right brain (literally!)
            I suspect many 'successful' people 'get this'.
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        • Profile picture of the author Jasim
          Wow that is some deep thinking and thought provoking comments, I think it is the perfect sign off to sleep on. So goodnight and thanks for inspiring the conversation
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        • Profile picture of the author lindgren
          Hi Ken and everyone in this thread
          I think you made a great post there Ken - You write like a author :-)
          Its also very interesting to see the frustration from people because the solution is "just a platform" - very abstract - But if we for a second leave the word platform out and instead focus on what it implies to have a platform, then it might be more easy to understand ( even on a sunday morning)

          Lets pretend for a second that you have all the money you need and the only way to keep all your money is to add value to the world - How would you do that ?
          - You certainly wouldn't sell crap products
          - You wouldn't ignore your customers
          - You wouldn't spend a second on "get rich scams"

          the minute you change your mindset FROM "making a lot of money quickly" and in stead focus your energy on "How can I contribute to added value for a group of people on the internet"

          This way you will focus on giving "your" people what you believe will help them instead of cashing in.
          And you know when you give something - you shall get it back a thousand times.
          So Ken - thank you for reminding us all about where to put our focus.
          your biggest fan
          Tina
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          Best Wishes
          Tina Lindgren


          http://www.tinalindgren.com
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      • Profile picture of the author gcjmarkets
        Wow, what a well thought out point of view. I understood what you were saying and I also understand how your headline flows with your post.

        If you look at well known Internet Marketers Like Mark Joyner; I would venture to guess when he started out his plan wasn't to become one of the most influential marketers of his time (as I don't know him personally I may be wrong).

        My guess is he operated of his own passion and skill which led him to where he is today. His "platform" would have led him down a very different road if he would have followed the norm. Go to school, get a good job, and minimize risks as much as possible.

        I gathered from your post that there is no magic potion, or secret method to earning whatever amount of money you desire online or off. The secret is in deciding what you want to do and then taking the steps to make it happen ergo setting up a website, filling it with content your target market will respond to, and providing a service or offering a product that your target market will value.

        In closing judging from the amount of thought and time you undoubtly put into this post, and also the amount of warriors who have responded; I venture to guess this topic may appear in your next e-book, audio, or video. If so in my humble opinion it would make for a good product.

        Keep up the good work and thanks for the post
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        • Profile picture of the author Andyhenry
          Originally Posted by gcjmarkets View Post

          Wow, what a well thought out point of view. I understood what you were saying and I also understand how your headline flows with your post.

          If you look at well known Internet Marketers Like Mark Joyner; I would venture to guess when he started out his plan wasn't to become one of the most influential marketers of his time (as I don't know him personally I may be wrong).

          My guess is he operated of his own passion and skill which led him to where he is today. His "platform" would have led him down a very different road if he would have followed the norm. Go to school, get a good job, and minimize risks as much as possible.

          I gathered from your post that there is no magic potion, or secret method to earning whatever amount of money you desire online or off. The secret is in deciding what you want to do and then taking the steps to make it happen ergo setting up a website, filling it with content your target market will respond to, and providing a service or offering a product that your target market will value.

          In closing judging from the amount of thought and time you undoubtly put into this post, and also the amount of warriors who have responded; I venture to guess this topic may appear in your next e-book, audio, or video. If so in my humble opinion it would make for a good product.

          Keep up the good work and thanks for the post
          Mark's on Twitter - ask him and find out: Twitter / markjoyner

          That's an interesting comment about putting the topic into a product and the assumed response. I thought it was a very thoughtful post - but I'd have no motivation to buy a product about it, so it's interesting to see you say that.
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          nothing to see here.

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      • Profile picture of the author Cord Conway
        Interesting post. When someone is one fire, crowds will gather to watch him burn.

        More, than passion, more than determination -- a mission. A mission that you will actually pursue, no matter what. Do that and you will burn and your glow will be seen for miles.

        There has to be constant action as well. Oprah didn't get rich and famous sitting around waiting for things to fall into place.

        Cord
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      • Profile picture of the author Andy Money
        What's really interesting about this is it's just a variation really on what people have been saying for a long time. "Never give up", "Keep trying", etc. and things of the likes. It's a great post, this clarifies a lot, gives a much better direction to people I think. There is no "plan" you can follow, since every decision puts you in a new place where you have to make decisions on your own, not by the rules of a book or guide you're following. Having a platform, or an end goal that you keep making decisions to get towards is what I think of it as, it's like a maze, some turns are wrong, some are right but if you keep going you'll get to the end, etc. Great post.
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        • Profile picture of the author Ken Preuss
          Originally Posted by mrsleep99 View Post

          What's really interesting about this is it's just a variation really on what people have been saying for a long time. "Never give up", "Keep trying", etc. and things of the likes.
          To an extent, yes. But it goes so much further than that.

          If we're being completely honest, all the rhetoric like "never give up" and "keep trying" simply does not work for 99% of people.

          People continue to fail. People continue to struggle to make money, online or otherwise. People continue to settle for making a few bucks a month from their efforts when they have the ability to make thousands a month from their efforts while providing tremendous value at the same time.

          And I don't care what anyone says - all it takes is a simple but crucial shift in approach and things completely turn around. How do I know? I've lived it.

          I've by no means made as much as the big guys....but this thread has helped me realize I need to share more specifics about my own experience with this so it can be clear to people what's truly possible for them.

          This is not theory - this is the real deal. It's the difference between people succeeding wildly or settling for scraps.

          Ken
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      • Profile picture of the author tiger325
        I suppose its how you define "ease" but yes it can be done
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      • Profile picture of the author rosehill
        One day i am going to be like this guy. Wowa, he really knows his stuff. Good to be in company like this.. Glad i took my buddies advice.

        thanks

        rosehill
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    • Profile picture of the author CWreports
      Originally Posted by Ken Preuss View Post

      NOTE: Most people aren't admitting that we ALL do it in the wrong order. So they're reading into my post as meta-physical hyper-fluff. Wrong.

      I'm convinced there is almost a science to this - and I'm committed to articulating the heck out of it. Ken

      Ken,

      You just go right ahead and continue to 'articulate the heck out of it'. I'm loving it.

      You've made me think back on some of my own experiences when I was crystal clear. Just like you said; for the most part things just fell into place. What a high!!

      Now I just want to understand this so I can get back to that position.

      Carol
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      • Profile picture of the author Marcus-1
        Ken
        There comes a time in all our lives that the spiritual self will not be suppressed or denied.
        We are all spiritual beings and yet few of us come to that realization.
        Thank you for sharing your insight. Some will hear/get your message immediately, some will wonder what it is your talking about.
        I find that in life, the answers will come to you only when you're prepared to receive them.
        A wise man said a long time ago........When the student is ready, the teacher will appear.
        God bless you and keep sharing your thoughts. I for one have enjoyed my Sunday, reading some excellent material.
        Peace.
        Tony
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        • Profile picture of the author tanya7zhou
          Originally Posted by Marcus-1 View Post

          Ken
          There comes a time in all our lives that the spiritual self will not be suppressed or denied.
          We are all spiritual beings and yet few of us come to that realization.
          Thank you for sharing your insight. Some will hear/get your message immediately, some will wonder what it is your talking about.
          I find that in life, the answers will come to you only when you're prepared to receive them.
          A wise man said a long time ago........When the student is ready, the teacher will appear.
          God bless you and keep sharing your thoughts. I for one have enjoyed my Sunday, reading some excellent material.
          Peace.
          Tony
          Hey Marcus

          what a great saying mate never heard that one before......"when the student is ready, the teacher will appear"

          Oh yeh by the way.......We are spiritual beings in a physical body......That my friend is a true saying
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    • Originally Posted by Ken Preuss View Post

      I'm convinced there is almost a science to this - and I'm committed to articulating the heck out of it.
      Go to Google and do a search for mission statement. Every business plan has a mission statement at the very beginning: the reason for you being in business for yourself, rather than letting someone else define what you do for you.

      Action plans, marketing plans, budgets, etc., are all the details of a real business plan. The linchpin or foundation of the plan is the short summary of why you are in business.

      Ken, I think the name for your "platform" is a mission statement.

      BTW, anybody have a great idea for a name for this round, wheel-like thingie I just invented?! :confused:
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      • Profile picture of the author Ken Preuss
        Originally Posted by Vince Runza Online View Post

        Go to Google and do a search for mission statement. Every business plan has a mission statement at the very beginning: the reason for you being in business for yourself, rather than letting someone else define what you do for you.

        Action plans, marketing plans, budgets, etc., are all the details of a real business plan. The linchpin or foundation of the plan is the short summary of why you are in business.

        Ken, I think the name for your "platform" is a mission statement.

        BTW, anybody have a great idea for a name for this round, wheel-like thingie I just invented?! :confused:
        Vince,

        Alright, alright you made your point.

        Two things:

        1) Yes, a mission statement is perhaps the most literal way to describe what I've called "platform".

        2) I suppose I am attempting to create my own vocabulary for this so as to have it be part of an eventual business brand....if that makes sense.

        That said, I know there are many other facets I can articulate and for which I can come up with my own vocabulary.

        Ken
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        • Profile picture of the author WritingMadwoman
          I've been reading this thread with interest and enjoying all the points of view.

          Ken, I don't know how familiar you are with Oprah, but years ago I remember she used to be just like one of those many long-gone talk show hosts. She used to do "trash" shows like a few other well-known hosts that I won't mention...LOL

          But she didn't feel good about it, airing junk just to make ratings. And she had a little talk with God (that's how she describes it when she mentions it now) and said "use me for a higher purpose". And then she just followed where she felt she was being led.

          I still remember her official announcement that she would no longer be doing "trash tv" - there was a lot of talk that her show was going to tank big time. I for one was cheering her decision. It took major guts, and she has been richly rewarded for taking a stand and following her heart.

          I get what you were saying in your OP and I couldn't agree more. I do think that some people (maybe different personality types) feel more comfortable with a solid step by step plan, but I've always been a "gut feeling" kind of person. In fact, when I do make specific plans I rarely end up where I thought I would anyway. LOL

          Wendy
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          • Profile picture of the author Ken Preuss
            Originally Posted by WritingMadwoman View Post

            I've been reading this thread with interest and enjoying all the points of view.

            Ken, I don't know how familiar you are with Oprah, but years ago I remember she used to be just like one of those many long-gone talk show hosts. She used to do "trash" shows like a few other well-known hosts that I won't mention...LOL

            But she didn't feel good about it, airing junk just to make ratings. And she had a little talk with God (that's how she describes it when she mentions it now) and said "use me for a higher purpose". And then she just followed where she felt she was being led.

            I still remember her official announcement that she would no longer be doing "trash tv" - there was a lot of talk that her show was going to tank big time. I for one was cheering her decision. It took major guts, and she has been richly rewarded for taking a stand and following her heart.

            I get what you were saying in your OP and I couldn't agree more. I do think that some people (maybe different personality types) feel more comfortable with a solid step by step plan, but I've always been a "gut feeling" kind of person. In fact, when I do make specific plans I rarely end up where I thought I would anyway. LOL

            Wendy
            Wendy,

            I thought I remembered something about a "shift" Oprah made but didn't know exactly when or how it happened. Thank you for sharing that.

            As you say, at that moment she began following where she was being led.

            I am firmly convinced most human beings don't get that concept. We are too busy barreling through life making things happen. So the concept of "being led" by something is foreign to most.

            Yet that's exactly what takes place for the most successful people.

            Best regards,
            Ken
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        • Originally Posted by Ken Preuss View Post

          Vince,

          Alright, alright you made your point.
          I think that's a very sensible attitude for you to have about me. No, really!

          Two things:

          1) Yes, a mission statement is perhaps the most literal way to describe what I've called "platform".

          2) I suppose I am attempting to create my own vocabulary for this so as to have it be part of an eventual business brand....if that makes sense.

          That said, I know there are many other facets I can articulate and for which I can come up with my own vocabulary.
          I heartily encourage you to do so. Make no mistake -- I'm not busting on you for reinventing the wheel. Frankly, you made me go back and look at my own "platform" and revise it according to your criteria! That mission statement was deficient for more than one reason -- it also failed to mention the benefits I would be delivering to prospective customers.

          I'm also one of the readers of this thread that thanked you for it and rated it 5 stars...
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  • Profile picture of the author Kirk Paulhamus
    Hi, Ken
    Very deep and I beleave true to a certain extent. I beleave that you need to be a driven personality in other words it takes more that a platform, it takes a person that will do something with that platform. Figureing out what your platform is is not piece of cake eather.
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  • Profile picture of the author John Rowe
    Originally Posted by Ken Preuss View Post

    As someone who has created a platform from scratch to have it lead to six figures within a few months, I know this "works".
    Ken, you created a platform that led you to six figures within a few months. It sounds like you are in a perfect position to teach your view. Why not talk about you specifically, instead of platforms in general, or Oprah, etc.

    Instead of telling people that their current beliefs are keeping them from understanding what you're trying to teach them, just get specific.

    Offering your personal, specific, real world, visible, example will likely clear up some of the confusion in this thread.
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    • Profile picture of the author Ken Preuss
      Originally Posted by John Rowe View Post

      Ken, you created a platform that led you to six figures within a few months. It sounds like you are in a perfect position to teach your view. Why not talk about you specifically, instead of platforms in general, or Oprah, etc.

      Instead of telling people that their current beliefs are keeping them from understanding what you're trying to teach them, just get specific.

      Offering your personal, specific, real world, visible, example will likely clear up some of the confusion in this thread.
      John,

      Thank you for the feedback. I see your point, and I will certainly be sharing more about my own personal experience.

      However what I've found is people have their own gifts and skills that are entirely different from mine. Each person's business is as unique, well, as the people themselves.

      My main niche has been real estate investing. 99.99% of people I've talked to and worked with are not in this niche. I can talk until I'm blue in the face but they struggle to relate.

      In addition my main approach has been to stand up and become a leader in niches. Many people (translated: most people) I've come across are not interested in that approach.

      So I guess I've extracted the main components of what I've done into something (admittedly) very broad.

      Will I be honing and clarifying it over time? Yes, and I realize I will have to.

      But in an industry as incredibly diverse as internet marketing it is my goal to have the core foundation for how to do this be something that is applicable to the greatest number of people.

      Best regards,
      Ken
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      • Profile picture of the author tanya7zhou
        Hey Ken

        You are the answer you've been looking for
        That is a powerful saying there. Many of us thinks the answer is far away somewhere unreachable or reachable if lucky.....but not so

        The answer is near us.....infact the answer is in us......as a matter of fact the answer is us.
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  • Profile picture of the author jmorris18
    Hi Ken ,
    I just wanted to let you know that I have sent you a PM. I look very forward to hearing from you when you have a free opportunity.

    Thank you ,
    Jason
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  • Profile picture of the author SullyUI
    Just thanking you for a great post, always good to see experienced vets give mind changing advice.
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    • Profile picture of the author Ken Preuss
      Originally Posted by Sully Chaudry View Post

      Just thanking you for a great post, always good to see experienced vets give mind changing advice.
      Ha - I'm far from an experienced vet.

      Just trying to take some absurdly powerful things I've learned to generate windfall revenues and bring them across to help other folks.

      Obviously I'm still learning how to articulate it - but my commitment to helping people really "get" this is massive.

      Thanks again,
      Ken
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  • Profile picture of the author blackbeltbob
    I agree with your post to a point.

    I read another brilliant marketer brent hall say something similar and that is to take a position.

    In other words if your a smoker vs non smoker.

    Take the position or platform of a smoker.

    They will die smoking and nothing can budge their belief systems.

    So If I take position on Non smoker then that is my platform against smokers.

    You see it all around if you look.

    black vs white

    good vs evil

    christian vs atheist

    rich jerk vs poor guy

    educated vs non educated

    internet marketer vs 9-5 job

    So what your saying has already been established from the beginning of time.

    Just take a position or platform and speak to that target audience.

    Basically that is what social marketing and socail bookmarking is all about. They are taking a position and voting on it based on social mores and acceptance to the group.
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  • Profile picture of the author Amy Bass
    I can assure you that Oprah had a plan, sure she added more to her plan as she went along. She also hired people who had plans to help her carry them out.
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    • Profile picture of the author Ken Preuss
      Originally Posted by Amy Bass View Post

      I can assure you that Oprah had a plan, sure she added more to her plan as she went along. She also hired people who had plans to help her carry them out.
      Amy,

      Please note: I never said she didn't have a plan. I said she didn't have a plan in the beginning.

      All she had was a commitment to something bigger than herself - something she could articulate. And she simply began doing so as a local TV and radio anchor in a small market.

      Out of the sharing of her platform came ALL the opportunities, and yes, all the plans, and yes, all the people to help carry them out.

      Think about something. How many daytime talk show hosts have come and gone since Oprah's been on television?

      Answer: A lot.

      So the question is why has Oprah endured and they haven't?

      After all, every one of those folks looked as good or better on camera than Oprah. Every one of those shows attracted guests. Every one of those individuals could run a show, interview people, etc. So why didn't they last the way Oprah has?

      I won't lie, we could probably cite numerous factors. Ultimately the TV executives at those television stations would tell you that they weren't getting enough viewership nor advertising revenue from those shows.

      My response is that viewership and ad revenue are by-products of an individual who has a massive commitment to something big that she is allowing to guide her every step....and the natural result is massive viewership and ad revenue.

      Best regards,
      Ken
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  • Profile picture of the author getmorebuyers
    Sometimes people will choose a product that they are passionate about and not necessarily what their targeted audience wants and that is where the wrong is committed. I believe in promoting something that is already selling no matter what the competition is like because you already know it is selling. Someone did the leg work for you. It is only a matter of finding ways to promote to a smaller audience.
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    • Profile picture of the author Ken Preuss
      Originally Posted by getmorebuyers View Post

      Sometimes people will choose a product that they are passionate about and not necessarily what their targeted audience wants and that is where the wrong is committed. I believe in promoting something that is already selling no matter what the competition is like because you already know it is selling. Someone did the leg work for you. It is only a matter of finding ways to promote to a smaller audience.
      I agree with you 100%. It's not enough to just be passionate about something.

      Once you clarify your commitment and platform you must then become congruent with what your market wants. Otherwise you'll simply be passionate and broke.

      To become congruent with what the market wants is actually not difficult. But that is a topic for another thread altogether.

      For the purposes of this thread I am talking about the foundation that must be built before you decide what to sell.

      Best regards,
      Ken
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  • Profile picture of the author PotPieGirl
    Once upon a time I had a core desire to become a mom.

    After I had my first child - and then my second, I had a platform of wanting to raise my children to be both strong and prepared (both mentally and physically) for life as adults. I also wanted to be an asset to my children. Above all, I wanted to survive it with the least amount of gray hair as possible...lol

    There was not a single book, or plan, or blueprint that could have helped me map out my journey to get to my end goal. In fact, it is a constant work in progress.

    Daily - hourly - I am reacting to their needs. In a way, they are my customers. I provide what they need (whether they like it or not..haha).

    Every day, I release my "inner genius" to make decisions based on the moment. Now, I would call "inner genius" something different. I would call it "gut instinct" based on my platform.

    When I follow my gut instinct, things become "easier". When I listen to criticism or what others think I should do - I get stressed and unsure.

    Because of my inner genius/gut instinct, and based on the platform I have, I know what the right thing to do is for my market (ie, my children).

    Am I always right? Of course not... I'm human

    However, I could never follow someone else's plan or blueprint for raising children because that is THEIR platform and THEIR plan.

    Ken, forgive me for appearing off topic, but I really have a point

    I treat my online business in a similar fashion as I treat parenting.

    I know where I am - I know where I want to be - but the space in-between cannot be detailed out in a generic blueprint or plan.

    In essence, based on my platform, my customers tell me how to get there. I listen, I react...and I trust my "inner genius" (gut instinct) to provide my customers with what they need.

    This helps me become an asset to my customers.

    And, to me, this is the place where the backwards thinking comes in.

    Many look at their customers as their asset and they give them what they want them to have.

    But when you strive to be an asset to your customers, it's a win/win...and it does suddenly get much easier.

    It's not magic.... it's a change in mentality.

    Great post! Kept me up til 1:00 am reading this thread!


    Jennifer
    ~PotPieGirl
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    • Profile picture of the author Ken Preuss
      Originally Posted by PotPie Queen View Post

      Once upon a time I had a core desire to become a mom.

      After I had my first child - and then my second, I had a platform of wanting to raise my children to be both strong and prepared (both mentally and physically) for life as adults. I also wanted to be an asset to my children. Above all, I wanted to survive it with the least amount of gray hair as possible...lol

      There was not a single book, or plan, or blueprint that could have helped me map out my journey to get to my end goal. In fact, it is a constant work in progress.

      Daily - hourly - I am reacting to their needs. In a way, they are my customers. I provide what they need (whether they like it or not..haha).

      Every day, I release my "inner genius" to make decisions based on the moment. Now, I would call "inner genius" something different. I would call it "gut instinct" based on my platform.

      When I follow my gut instinct, things become "easier". When I listen to criticism or what others think I should do - I get stressed and unsure.

      Because of my inner genius/gut instinct, and based on the platform I have, I know what the right thing to do is for my market (ie, my children).

      Am I always right? Of course not... I'm human

      However, I could never follow someone else's plan or blueprint for raising children because that is THEIR platform and THEIR plan.

      Ken, forgive me for appearing off topic, but I really have a point

      I treat my online business in a similar fashion as I treat parenting.

      I know where I am - I know where I want to be - but the space in-between cannot be detailed out in a generic blueprint or plan.

      In essence, based on my platform, my customers tell me how to get there. I listen, I react...and I trust my "inner genius" (gut instinct) to provide my customers with what they need.

      This helps me become an asset to my customers.

      And, to me, this is the place where the backwards thinking comes in.

      Many look at their customers as their asset and they give them what they want them to have.

      But when you strive to be an asset to your customers, it's a win/win...and it does suddenly get much easier.

      It's not magic.... it's a change in mentality.

      Great post! Kept me up til 1:00 am reading this thread!


      Jennifer
      ~PotPieGirl
      Jennifer,

      You completely made my day!!!

      It is one thing to have the experience of this in a business setting (or any setting) and have massive success with it - I've done this so I know it's not just possible, it's really not that hard.

      But it is entirely another thing to explain it in such a way that people really get it.

      Your explanation and specific personal example could not have been ANY better. Wow.

      Gee, maybe I should get your help in developing and articulating this.

      Thank you, thank you, thank you.

      Ken
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      • Profile picture of the author PotPieGirl
        Originally Posted by Ken Preuss View Post

        Jennifer,

        You completely made my day!!!

        So I can go to bed now? My inner genius is telling me that I am TIRED! hahahaha!

        Ken, you're welcome. I got it right away. In fact, I'd like to thank YOU. Your original post is something that was stuck in MY mind for a long time...but I never could verbalize it.

        In all aspects of life (not just business) if you strive to make yourself an asset you will generate wealth (and not just that money stuff).


        Again, thank you for your post =)


        Jennifer
        ~PotPieGirl
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  • Profile picture of the author rafnie
    That's valuable information. I believe that if you focus everything on making a six-figure in six-month, you can make it happen. Just Do it!
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  • I agree 100% and have sold 1000's of ebooks and Industrial shop equpiment. A platform that helps and supports other people's lives and creates a new found hope for people, who may not see the light of day. THis kind of hope can catch on like wildfire and changes lives and make you a very rich person in the process. Just think......Change a few lives and watch the world come knocking on your door. What was that old sunday school song......oh ya..This Little Light Of Mine, I'm gonna Let it Shine..........so shine brightly into other peoples lives and bring hope. And watch your bank accout grow also.
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  • Profile picture of the author PPC Professor
    Banned
    Thank you Ken and everyone here for sharing your viewpoints...
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  • Profile picture of the author NickMarks
    Anyone can become a success online. The key is to have a plan and take action!
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    Nick Marks is an author, speaker and was announced as the Internet Marketer Of The Year 2007 by Russell Brunson & DotComSecrets.

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  • Profile picture of the author jocke
    Hi Ken,

    What an interesting reading. to think I have been avoiding Warrior forum thinking that it will all be peoplpe or rather "gurus" selling you their puzzles with missing links aimed at driving you crazy!

    I bet your platform is Motivation.

    I will read this every hour for the rest of today so that I can fully absorb it.

    When I started online, I lost so much money because I simply refuse to promote what I do not believe in, to me it is very important, I'll rather stave than to get money out of people on deceit, I will not be able to sleep, so you see I thought Internet Marketing cannot be for me, I have never seen anywhere that lies is peedled as IM.

    I absolutely agree with you, one need to have faith (believe) in something to make it work, that is if you have a conscience, what a pity most Internet Marketers do not

    Sometimes I wish there will be Government Regulations in this industry.

    Thanks for the post.

    Jocke
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  • Profile picture of the author Andyhenry
    Hi Ken,

    You're right of course.

    I think the thing that is clouding the issue for some people is the reference to 6 figures.

    As you know, when someone believes a goal is out of their reach - their reality will provide any required evidence.

    If you had said everything the same but said $6 instead - there would be very few arguments.

    The truth is - it's just a number and either one is as likely as the other, but for many people reading your post, they will have mental barriers as soon as the 6-figure part was read.

    I think you communicated your thoughts very well, and you probably expected people to react with 'well prove it by laying out a plan to getting a platform for me', since it's what they're already looking for - you just called it a platform - they'll take it whatever you call it - if you'll just do it for them.


    Andy
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    • Profile picture of the author JayXtreme
      Originally Posted by Andyhenry View Post

      they'll take it whatever you call it - if you'll just do it for them.
      lol @ this but so true

      Peace

      Jay
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    • Profile picture of the author Ken Preuss
      Originally Posted by Andyhenry View Post

      Hi Ken,
      I think the thing that is clouding the issue for some people is the reference to 6 figures.

      The truth is - it's just a number and either one is as likely as the other, but for many people reading your post, they will have mental barriers as soon as the 6-figure part was read.
      Something I hadn't even considered...but keenly insightful on your part and I do suspect there is something to that.

      I think you communicated your thoughts very well, and you probably expected people to react with 'well prove it by laying out a plan to getting a platform for me', since it's what they're already looking for - you just called it a platform - they'll take it whatever you call it - if you'll just do it for them.
      Indeed, thanks for the reminder and reality check on that last point.

      There is no question in my mind that "done for you" is gaining traction these days. This is an issue for me because my experience tells me individual success does not happen that way a vast majority of the time.

      Thanks for making me think about this.

      Ken
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  • Profile picture of the author Clark
    Nobody mentioned that "The Platform" is a euphemism for a Unique Value Proposition -> UVP

    In Search of a Value Proposition

    The UVP has to be what you do and are and not just what you say and want and it must come before a well crafted plan otherwise, the plan will inevitably be misguided as it unfolds. That is where and when people "discover" their UVP then work it like they feel it with continued success.

    If a new thread was posted with a simple question, "What is your UVP?" - I would venture to guess that less than 10% of the folks who respond could properly define it.

    The proper definition of the UVP or "Platform" is the secret to success in business and in life in general.

    Nice post Ken.. I hope it wakes some people up so they can realize their dreams through the discovery and realization their platform.

    Cheers!
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    • Profile picture of the author Ken Preuss
      Originally Posted by Clark View Post

      Nobody mentioned that "The Platform" is a euphemism for a Unique Value Proposition -> UVP

      In Search of a Value Proposition

      The UVP has to be what you do and are and not just what you say and want and it must come before a well crafted plan otherwise, the plan will inevitably be misguided as it unfolds. That is where and when people "discover" their UVP then work it like they feel it with continued success.

      If a new thread was posted with a simple question, "What is your UVP?" - I would venture to guess that less than 10% of the folks who respond could properly define it.

      The proper definition of the UVP or "Platform" is the secret to success in business and in life in general.

      Nice post Ken.. I hope it wakes some people up so they can realize their dreams through the discovery and realization their platform.

      Cheers!
      Great point Clark. Something to note about UVP or Unique Value Proposition:

      It is entirely about other people. In other words your personal value in relation to what you can provide others.

      Let's face it. Most of us got into this wealth-building thing for our OWN reasons. We watched the late night infomercials and got seduced by people sipping Mai Tai's on their yacht waving checks for $5K, $10K, $20K into the camera...

      ---> And THAT is what we wanted. Heck, we still do right?

      The problem? There is a perpetual misconception about how checks like that get produced in the real world - which is *only* by one means:

      As a by-product of specific value offered, sold and delivered to OTHERS.

      The longer you make your Unique Value Proposition solely about yourself, the longer your bank account remains empty.

      Great post Clark.

      Best regards,
      Ken
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  • Profile picture of the author mythriver
    Very interesting read! I would like to add that in terms of marketing strategies, Oprah found her Niche, i.e, women as her target market. A niche is a unique place or position or thing in the market place for which one is specially suited to fill or supply. Every entrepreneur, in my view, has a vision or plan, written or not written of what he/she wants to accomplish. In your case it is the Platform, although you have not made it clear what it is exactly. Finding a niche or platform is one of the basic steps in developing your business.


    To your success!
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    • Profile picture of the author Ken Preuss
      Originally Posted by mythriver View Post

      Every entrepreneur, in my view, has a vision or plan, written or not written of what he/she wants to accomplish.
      That's the problem. Most do not. That is why most folks fail.

      And despite what people say it has nothing, nothing, nothing to do with a lack of action.

      Think about it. People have no problem taking action.

      - They go to the store
      - They fill up their car with gas
      - They make a list of errands and get them done
      - Etc. etc. etc.

      A lack of action is not the issue. It's the lack of a vision that inspires the action that's the issue.

      The interesting thing is it doesn't have to be written down. I just has to be clear and it has to move you into action.

      The thing most people won't admit is money is not a strong enough motivation for action. That's why there is a lack of action. Not because they didn't know "what to do".

      Fear of failing, not knowing what to do, all of those reasons are garbage. When you have a strong enough vision and commitment those things disappear.

      Ken
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      • Profile picture of the author John Henderson
        Ken,

        I enjoyed reading your opening post. Could I give you my interpretation of your point of view to check that I've understood you correctly? Here goes:

        At the moment, there are some prospective IMers who come to the WF asking "I want to make money from IM. What should I do?". This is an impossible question to answer -- it's like being a taxi driver who asks the passenger where they want to go, only to be told "Take me somewhere else" or "Take me somewhere better than here". What on earth does the driver do then?

        Then there are IMers who take the tried and tested routes to making money. They get hold of the plans that made money for other people and faithfully execute them. These are the taxi passengers who say to the driver "Follow that cab".

        But what you are suggesting is that the new breed of Warrior should have a 'platform'. In other words, they should get into the cab with a destination in mind. And once they know their destination, the planning of the route that joins 'here' to 'there' can be created with confidence and with clarity. And this is where the "ease" that you speak of comes from.

        Okay, that's my interpretation. I hope I've got some of it right, and that I didn't stretch the taxi analogy too far -- otherwise I'm gonna look pretty foolish right now.

        So, what concrete steps can we take for establishing our 'destination' or platform? Well it obviously must be something that we're passionate about and can commit to. But is there a method for taking a well intentioned but vaguely defined idea and defining it more clearly, so that a plan of action can come from it?

        As an engineering graduate, I was taught that the design process begins with a "needs analysis". That's a fancy name for writing down on paper what you think the problem is that you're solving. It basically takes the form of a list with as many items that you can think of: "The product needs to have...", "The product needs to do...", "The product needs to be...". This can also be expressed (perhaps as the step before the needs analysis) as a list of items that begin "The customer wants to see...", "The customer wants to feel...", "The customer wants to know...".

        This exercise takes place before any attempt is made to define a possible solution or create a plan of action and is intended to discipline the design team to make sure that they focus on the customer's needs and wants rather than their own desire to use this cool new colour scheme or that cool new technology.

        Of course, design teams get it wrong sometimes. But my point is that there are already some processes for defining that initially vague, hazy idea of a "platform" or "mission statement" or "UVP" -- and these could help you as you try to form your own ideas about how a plan can be derived from a platform.

        Sorry for the long ramble. I hope that there was something good in there!
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        • Profile picture of the author Ken Preuss
          Originally Posted by John Henderson View Post

          Ken,

          I enjoyed reading your opening post. Could I give you my interpretation of your point of view to check that I've understood you correctly? Here goes:

          At the moment, there are some prospective IMers who come to the WF asking "I want to make money from IM. What should I do?". This is an impossible question to answer -- it's like being a taxi driver who asks the passenger where they want to go, only to be told "Take me somewhere else" or "Take me somewhere better than here". What on earth does the driver do then?

          Then there are IMers who take the tried and tested routes to making money. They get hold of the plans that made money for other people and faithfully execute them. These are the taxi passengers who say to the driver "Follow that cab".

          But what you are suggesting is that the new breed of Warrior should have a 'platform'. In other words, they should get into the cab with a destination in mind. And once they know their destination, the planning of the route that joins 'here' to 'there' can be created with confidence and with clarity. And this is where the "ease" that you speak of comes from.

          Okay, that's my interpretation. I hope I've got some of it right, and that I didn't stretch the taxi analogy too far -- otherwise I'm gonna look pretty foolish right now.

          So, what concrete steps can we take for establishing our 'destination' or platform? Well it obviously must be something that we're passionate about and can commit to. But is there a method for taking a well intentioned but vaguely defined idea and defining it more clearly, so that a plan of action can come from it?

          As an engineering graduate, I was taught that the design process begins with a "needs analysis". That's a fancy name for writing down on paper what you think the problem is that you're solving. It basically takes the form of a list with as many items that you can think of: "The product needs to have...", "The product needs to do...", "The product needs to be...". This can also be expressed (perhaps as the step before the needs analysis) as a list of items that begin "The customer wants to see...", "The customer wants to feel...", "The customer wants to know...".

          This exercise takes place before any attempt is made to define a possible solution or create a plan of action and is intended to discipline the design team to make sure that they focus on the customer's needs and wants rather than their own desire to use this cool new colour scheme or that cool new technology.

          Of course, design teams get it wrong sometimes. But my point is that there are already some processes for defining that initially vague, hazy idea of a "platform" or "mission statement" or "UVP" -- and these could help you as you try to form your own ideas about how a plan can be derived from a platform.

          Sorry for the long ramble. I hope that there was something good in there!
          John,

          I will come back later and have a lot to say about your post. It was dead on in many respects and served to forward the conversation, which is a rare gift here. Thanks.

          Ken
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          • Profile picture of the author John Henderson
            Originally Posted by Ken Preuss View Post

            I will come back later and have a lot to say in this spot about your post. It was dead on in many respects and served to forward the conversation, which is a rare gift here. Thanks.
            Thank you for those kind words, Ken. It's reassuring to know that I wasn't too far off the mark!
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        • Profile picture of the author tanya7zhou
          There is an old saying that says "Your gift will make room for you" This is where most people fail. They are scared to meet face to face with their passions, paradventure, not many people will like what they are passionate about. Hence they go further to look at something they think will please people and make them money in the process.

          They then find themselves in too much trouble when push comes to shove, because nothing comes naturally to them to solve any problems. Those task ends up being burdens and they are not happy people.

          Without prolonging the time, I want to point out that anything that you're passionate about, you will never complain about the time, or feel tired doing it. Somehow, you contain super energy in your soul to do the imposible with your passions.

          Oprah, she is doing what she is passionate about. If you look at her, you can tell, she is not tired or wasted but happy. Look at somany Internet Marketers, they are not happy, why because they are forced to do things by product creators that do not come naturally to them.

          My point, do what comes naturally to you, and you become a happy person. In the process you get rewarded. Yes I agree, you can outsource those tactics you are not passionate about and get the money. Money here will be your driving force not your passion. But the key is, you are still outsourcing to those who are passionate about what they are doing.

          So everybody should identify their platform. To me Platform here is your Passions, Talents and Natural born gifts. People like Paul McCartney they are standing on their platform. That is why they have been rewarded greatly. Could you imagine if Mr Mccartney when he was 19 decided to stand on another platform, eg being a politician, he would have failed and all hell could have broken lose!

          If you are not on your Platform, you will face problems, get frustrated, get depressed, etc. Life will become unreasonable, boring, a pain, you name it.

          If you are not standing on your own platform, you are standing on somebody else's platform.....

          Get the hell away from somebody's Platform and stand on Yours. If you do, you'll be happy and feel fulfilled.

          God bless

          Taz
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          • Profile picture of the author Ken Preuss
            Originally Posted by tanya7zhou View Post

            There is an old saying that says "Your gift will make room for you" This is where most people fail. They are scared to meet face to face with their passions, paradventure, not many people will like what they are passionate about. Hence they go further to look at something they think will please people and make them money in the process.

            They then find themselves in too much trouble when push comes to shove, because nothing comes naturally to them to solve any problems. Those task ends up being burdens and they are not happy people.

            Without prolonging the time, I want to point out that anything that you're passionate about, you will never complain about the time, or feel tired doing it. Somehow, you contain super energy in your soul to do the imposible with your passions.

            Oprah, she is doing what she is passionate about. If you look at her, you can tell, she is not tired or wasted but happy. Look at somany Internet Marketers, they are not happy, why because they are forced to do things by product creators that do not come naturally to them.

            My point, do what comes naturally to you, and you become a happy person. In the process you get rewarded. Yes I agree, you can outsource those tactics you are not passionate about and get the money. Money here will be your driving force not your passion. But the key is, you are still outsourcing to those who are passionate about what they are doing.

            So everybody should identify their platform. To me Platform here is your Passions, Talents and Natural born gifts. People like Paul McCartney they are standing on their platform. That is why they have been rewarded greatly. Could you imagine if Mr Mccartney when he was 19 decided to stand on another platform, eg being a politician, he would have failed and all hell could have broken lose!

            If you are not on your Platform, you will face problems, get frustrated, get depressed, etc. Life will become unreasonable, boring, a pain, you name it.

            If you are not standing on your own platform, you are standing on somebody else's platform.....

            Get the hell away from somebody's Platform and stand on Yours. If you do, you'll be happy and feel fulfilled.

            God bless

            Taz
            Brilliantly stated. Could not have said it better. There's not a single word to add or take away from what you wrote.

            I hope everyone here takes time to digest this for themselves.

            Ken
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  • Profile picture of the author Chuck Staff
    Okay.

    The quote in my previous post was waaaay too good to pass up (and being buried in my rather verbose reply, I'm afraid that's what would happen).

    At the risk of being repetitive, I'm going to re-post the quote and take some editorial license by breaking it up into bite-sized, easier to digest pieces...

    It may even be a better example than the Oprah example...

    Listen to Rush Limbaugh: (Regardless of your politics, he IS very, very successful with the most listened to talk radio show in history and he is certainly very wealthy...)

    "My big break in life and in business came in 1984 in Sacramento. This was the first time... that I was allowed to be myself.

    So simple, yet so crucial, and I have learned much from this realization...

    Folks, you will never be your best doing it someone else's way...

    I am convinced that you have absolutely no idea how good you can be - at whatever you want to do.

    You don't know because you are trapped in situations where you either can't or are afraid to be yourself."

    (The Way Things Ought to Be by Rush Limbaugh.)

    The result : Limbaugh focuses on is very precise: "My success is determined by how many listeners I have."

    This is result-consciousness - the key to personal power!..."

    Chuck
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    • Profile picture of the author Ken Preuss
      Chuck,

      "Result-consciousness".......BINGO. You nailed it.

      In fact there may not be a more concise way of phrasing it.

      Thanks for a great contribution to this thread.

      Ken
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    • Profile picture of the author tanya7zhou
      Originally Posted by Chuck Staff View Post

      Okay.


      Folks, you will never be your best doing it someone else's way...

      You don't know because you are trapped in situations where you either can't or are afraid to be yourself."

      Chuck
      I want to second that too. This is an important point. I hope someone will get this point and change the course of their life for better.

      The best is yet to come to those who decides to stand on their very own platforms.

      Taz
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      • Profile picture of the author Ken Preuss
        Originally Posted by tanya7zhou View Post

        I want to second that too. This is an important point. I hope someone will get this point and change the course of their life for better.

        The best is yet to come to those who decides to stand on their very own platforms.

        Taz
        Taz,

        You are correct. The unfortunate reality is that all of us are conditioned to follow rather than lead. It all starts from a young age in school and develops from there.

        Society trains us to draw inside the lines, think inside the box and follow the leader. The key to success is to simply choose to be a leader.

        And I repeat, this is a choice that can literally be made in an instant.

        Ken
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        • Profile picture of the author Greg Cooksley
          Originally Posted by Ken Preuss View Post

          Taz,

          You are correct. The unfortunate reality is that all of us are
          conditioned to follow rather than lead. It all starts
          from a young age in school and develops from there.


          Society trains us to draw inside the lines, think inside the
          box and follow the leader. The key to success is to simply
          choose to be a leader.

          And I repeat, this is a choice that can literally be made in
          an instant.

          Ken

          Hey Ken,

          I'm very late in reading this thread.....

          Here's something to consider in light of your comment about how
          school affects us.....

          Some time ago, I attended a business breakfast where the speaker
          was a man who was CEO of 18 different businesses and also had
          started a school.

          He shared that one of the things that school did for us was that
          it diminished or crushed our creative spirit.

          To illustrate, he went on to explain that when we started school
          we all had a box of crayons (Crayola???) and we were allowed
          to express ourselves in all the colours.

          BUT, by the time we graduated we had been reduced
          to only using a black or blue pen.....


          He concluded his talk by handing out a box of 24 wax crayons
          and encouraging us to find our creativity again......

          I think this is a key factor why so many people need a blueprint
          or a roadmap because their own creative juices have dried up....

          Haven't you ever noticed how only a few people contribute to
          brain storming sessions....They want everyone else to come up
          with the ideas.....

          The question is - how do you "expect" those folks to come up
          with their platforms?

          Something to chew on....

          Regards

          Greg

          PS: Get your Crayons....
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          • Profile picture of the author John Henderson
            Originally Posted by Greg Cooksley View Post

            He shared that one of the things that school did for us was that it diminished or crushed our creative spirit.

            To illustrate, he went on to explain that when we started school
            we all had a box of crayons (Crayola???) and we were allowed
            to express ourselves in all the colours.

            BUT, by the time we graduated we had been reduced
            to only using a black or blue pen.....
            Greg, I won't talk too much about this for fear of derailing Ken's thread, but if you want to read more on this subject (the effect of mass education on children's minds) then enter "John Taylor Gatto" and "John Holt" into Google or Amazon.
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          • Profile picture of the author Ken Preuss
            Originally Posted by Greg Cooksley View Post

            Hey Ken,

            I'm very late in reading this thread.....

            Here's something to consider in light of your comment about how
            school affects us.....

            Some time ago, I attended a business breakfast where the speaker
            was a man who was CEO of 18 different businesses and also had
            started a school.

            He shared that one of the things that school did for us was that
            it diminished or crushed our creative spirit.

            To illustrate, he went on to explain that when we started school
            we all had a box of crayons (Crayola???) and we were allowed
            to express ourselves in all the colours.

            BUT, by the time we graduated we had been reduced
            to only using a black or blue pen.....


            He concluded his talk by handing out a box of 24 wax crayons
            and encouraging us to find our creativity again......

            I think this is a key factor why so many people need a blueprint
            or a roadmap because their own creative juices have dried up....

            Haven't you ever noticed how only a few people contribute to
            brain storming sessions....They want everyone else to come up
            with the ideas.....

            The question is - how do you "expect" those folks to come up
            with their platforms?

            Something to chew on....

            Regards

            Greg

            PS: Get your Crayons....
            Greg,

            Thank you for giving me something very valuable to think about.

            You are absolutely right. We've reduced our crayon boxes with 300 colors to pens with blue or black ink....and now to computers with only black text (with the occasional color thrown in for emphasis ).

            It's becoming clear that I need to become skilled at helping people formulate a platform for themselves - the equivalent of handing them posterboard and a huge box of crayons and reminding them who they really are...

            Thank you.

            Ken
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  • Profile picture of the author Chuck Staff
    Okay. This is cool.

    Kind of a 'full circle' thing...

    From an earlier thread, I had purchased Andrew Cavanagh's 'Offline Gold For Online Marketers' and downloaded his freebie: 'Offline Gold For Online Marketers - The Lost Forum Thread' (the Warrior Forum thread that started his whole Offline Gold series).

    In the 'Lost Forum' report, speaking about offering IM-type solutions to offline businesses, I came across an 'Aha!' statement that jumped out and smacked me over the head: "So if you provide a hands off solution that gets them more customers with no time involvement on their part you have a winner on your hands."

    Underlined. Highlighted. Sticky-noted. Comment in the margin: "Wow! USP?"

    I like working with small, local businesses. I like teaching. I like being 'recognized' and 'acknowledged' for my 'Internet savvy' (Ego thing...). A great USP (for me) was hidden in there somewhere...

    Hammered it. Worked with it. Re-wrote it. Played with it and came up with the USP for my business:

    "Hands-off solutions for gathering more ready-to-buy customers".

    Then came this thread...

    Read it. Pondered it. Read a comment by the Andrew Cavanagh, himself. Posted a couple of comments of my own.

    Very intriguing stuff...

    And then it hit me...

    My USP was also my 'platform'.

    That's what I want to do. Help the little guy. Help the small businessman who is struggling to get more customers. Show local business owners how to use the Internet to build their businesses with a great ROI. Do local seminars and speak to small business groups about how to use the 'net to their advantage (and feed my ego at the same time).

    That's what I want to do.

    And if I make money while doing it, so much the better.

    I think that's a 'platform'...

    Thanks, Ken.

    Thanks, Andrew.

    To modify a quote from JayXtreme, "You guys rock!"

    Chuck Staff
    Palmyra, Virginia
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    • Profile picture of the author AndrewCavanagh
      Neat platform.

      The quote is also very powerful.

      I learned that small businesses were looking for hands off solutions literrally from my first client who said:

      "I've had marketing consultants who've told me what I should do but what I need is someone who can do it for me. I simply don't have the time to do it myself."

      This is true for most small business owners.

      The really good news here is that small business accounts for over half the world's business turnover so you have a pretty big market you can sell to.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author Ken Preuss
        Love it Chuck!

        Now......let that platform/USP lead you into massive action. Take the blueprint Andrew's given you (I've heard that product is amazing) and run with it.

        Don't let anything stop you. Your platform and commitment are too important. These business owners need you.

        You'll know your platform/USP is powerful enough when concerns about "the right thing to do next" disappear and you are engaged in fearless action.

        Go get 'em,
        Ken
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        • Profile picture of the author AndrewCavanagh
          Originally Posted by Ken Preuss View Post

          You'll know your platform/USP is powerful enough when you are engaged in fearless action.
          Or fearful action but you do it ANYWAY.

          Kindest regards,
          Andrew Cavanagh
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          • Profile picture of the author Ken Preuss
            Originally Posted by AndrewCavanagh View Post

            Or fearful action but you do it ANYWAY.

            Kindest regards,
            Andrew Cavanagh
            Exactly Andrew... an important clarification and one that is probably more accurate.

            Thanks,
            Ken
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          • Profile picture of the author lpstoops
            Originally Posted by AndrewCavanagh View Post

            Or fearful action but you do it ANYWAY.

            Kindest regards,
            Andrew Cavanagh
            Well spoken. That was the largest hurdle for me when I branched out to the offline community. I understood there was a need, but I under appreciated my ability to offer them a service they were looking for. I believe there is an anxiety among IM-business owners, that if they pursue an offline crowd they have to deal face to face, which can be 'difficult'. I have found some to be crass and abrasive, and many to be utterly grateful that I was doing them this service.

            Don't be afraid to take a step out to the unknown and risk a little.
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            • Profile picture of the author Ken Preuss
              Originally Posted by lpstoops View Post

              Well spoken. That was the largest hurdle for me when I branched out to the offline community. I understood there was a need, but I under appreciated my ability to offer them a service they were looking for. I believe there is an anxiety among IM-business owners, that if they pursue an offline crowd they have to deal face to face, which can be 'difficult'. I have found some to be crass and abrasive, and many to be utterly grateful that I was doing them this service.

              Don't be afraid to take a step out to the unknown and risk a little.
              Two things you mentioned are critical components:

              1) Appreciating the value you bring
              2) Stepping out into the unknown

              For those who go big and build 6 and 7 figure businesses, they have developed these two things as actual SKILLS as they are not inherent to most people.

              Thanks for the contribution.

              Ken Preuss
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              • Profile picture of the author mudmat
                Originally Posted by Ken Preuss View Post

                Two things you mentioned are critical components:

                1) Appreciating the value you bring
                2) Stepping out into the unknown

                For those who go big and build 6 and 7 figure businesses, they have developed these two things as actual SKILLS as they are not inherent to most people.

                Thanks for the contribution.

                Ken Preuss
                Nicely said and summarise there Ken! Thumbs Up!

                People will not make 5 to 6 figure if they fear of going out of their own comfort zone. They need to step into the unknown and try it (get your hands dity).
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  • Profile picture of the author Mavericks
    Hi, Ken Preuss

    you are absolutely right. I know that because I was devoted to my platform since I was a kid. I wanted to be my own boss, and I didn't have a clue what I wanted to do!

    Today I am 46 years old, I am owner of small factory for producing PVC and aluminum windows, doors, roll shutters, insulated glass, winter gardens etc.

    After my vertebra surgery, I had "New platform" compatible with first one!
    I started to think about Online business opportunities! I didn't know anything about Internet at all! But I knew I would work at home and make money online, how? At that time I didn't have idea!

    Today, after a year and a half of struggling, I have several web sites, I have earned some money with AdSense, and still I am learning about making money online. I am sure that I will succeed!

    I'll quote Napoleon Hill : "Definiteness of purpose is the starting point of all achievement!"

    Everything started with an Idea then idea generated Passion and if You are Persistent about this idea and passion you will succeed! Yes, You can call that a Platform!
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    • Profile picture of the author Ken Preuss
      Originally Posted by Mavericks View Post

      Hi, Ken Preuss

      you are absolutely right. I know that because I was devoted to my platform since I was a kid. I wanted to be my own boss, and I didn't have a clue what I wanted to do!

      Today I am 46 years old, I am owner of small factory for producing PVC and aluminum windows, doors, roll shutters, insulated glass, winter gardens etc.

      After my vertebra surgery, I had "New platform" compatible with first one!
      I started to think about Online business opportunities! I didn't know anything about Internet at all! But I knew I would work at home and make money online, how? At that time I didn't have idea!

      Today, after a year and a half of struggling, I have several web sites, I have earned some money with AdSense, and still I am learning about making money online. I am sure that I will succeed!

      I'll quote Napoleon Hill : "Definiteness of purpose is the starting point of all achievement!"

      Everything started with an Idea then idea generated Passion and if You are Persistent about this idea and passion you will succeed! Yes, You can call that a Platform!
      You are correct. Napoleon Hill's main thesis largely fits with what I'm saying.

      Although the one distinction he didn't make is one I am making, which is that your "definiteness of purpose" must, must, must be directed toward others for this to work.

      As I always say, the money you want is in their pocket. So if your commitment and platform are not defined in relation to other people, you will have a difficult time truly succeeding.

      Ken Preuss
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      • Profile picture of the author John Henderson
        Originally Posted by Ken Preuss View Post

        Although the one distinction he didn't make is one I am making, which is that your "definiteness of purpose" must, must, must be directed toward others for this to work.

        As I always say, the money you want is in their pocket. So if your commitment and platform are not defined in relation to other people, you will have a difficult time truly succeeding.
        As the father of Bobby and Sahar Hashemi (the brother/sister team who founded the Starbucks rival "Coffee Republic") used to tell his children: "Don't chase money. Put together a business that helps people and the money will chase you."
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      • Profile picture of the author tommyp
        Hi, Ken

        I can read everything you said (thank you by the way) and take it the way I understand it but never really know if I really get what you mean.

        I want to use plain speech. All the mystical style stuff people get into isn't helping me.

        Is what you are saying similar to what Eben Pagan says about creating your customer avatar (basically finding out what people want and taking the most common things, inject them into an avatar and market to that "person") EXCEPT what you are saying is that a person should make an avatar out of themselves FIRST and present that avatar to the world.

        Then, as a result, those who can relate (because you can't please everyone and no one is liked by everyone) will be drawn to that avatar or personality and follow them.

        Once having a following the marketer should listen to specific wants of those who follow and take those into consideration when marketing to them, which will be easier because since the crowd will relate to the marketer the marketer will be better able to relate to and understand them?

        So, this would circumvent testing a market to see what people want (as the first step I mean - not that a marketer shouldn't do this after), even though we possibly may not be interested in, not passionate enough to learn about and not be an expert in this supposed market but instead we would market our passions and let those who may come to us.

        In other words rather than looking for a niche we would make ourselves the niche.

        Some scenarios:

        1) So, for example if a person has trouble breaking from five figures to six figures a year and this is their goal and passion they would take their internal dialogue and ideas that they have about this and speak it (as long as they don't claim to have done so since this would be misleading people and then if they admit to not knowing how to do this why should people listen? I guess it could be possible that others would simply follow as long as they can relate hoping that together they could find answers but I don't know). They would then market solutions to these people.

        2) Someone is really passionate about the environment and they communicate not necessarily in the way they people typically do but in their own way even if they have ideas about it that stray from the norm. People may be attracted to their particular set of beliefs on the issue and be drawn to them and then buying the marketer's recommendation on related products that the marketer has learned interests them.

        3) Parents who believe in home schooling and are passionate about it and angry over the difficulties many families go through because they want to home school their children. Others who feel the same follow them and then are sold solutions.

        Am I even close to what you are saying?

        A lot of this is already common knowledge but I think the distinction you are making is to make ourselves the niche - the Star avoiding having to find a niche since it will be easier to profit by being ourselves and not just being ourselves but our own avatar that represents that particular aspect of our personalities? Leading by following? Capitalizing on people seeking a leader?

        But then again that sounds like stuff I've heard before so I'm still unsure.

        I'd just like to understand better.

        Thank you.
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        • Profile picture of the author Ken Preuss
          Originally Posted by tommyp View Post

          Is what you are saying similar to what Eben Pagan says about creating your customer avatar (basically finding out what people want and taking the most common things, inject them into an avatar and market to that "person") EXCEPT what you are saying is that a person should make an avatar out of themselves FIRST and present that avatar to the world.

          Then, as a result, those who can relate (because you can't please everyone and no one is liked by everyone) will be drawn to that avatar or personality and follow them.

          Once having a following the marketer should listen to specific wants of those who follow and take those into consideration when marketing to them, which will be easier because since the crowd will relate to the marketer the marketer will be better able to relate to and understand them?

          So, this would circumvent testing a market to see what people want (as the first step I mean - not that a marketer shouldn't do this after), even though we possibly may not be interested in, not passionate enough to learn about and not be an expert in this supposed market but instead we would market our passions and let those who may come to us.

          In other words rather than looking for a niche we would make ourselves the niche.
          tommyp,

          I chose this quote from your post for two reasons:

          1) You framed the concepts from my OP in a unique way

          2) The way you framed them speaks to you - this is the real key

          Everyone is always wanting to look outside themselves for the answers. Yet none of the answers exist outside of us.

          The only thing that exists outside of us are the realities of human behavior and market behavior. Do these things need to be understood to be successful online? Absolutely.

          But the foundation for success in my own personal experience comes when you understand who you want to be for others, then match that with the existing realities and behaviors of the marketplace.

          Does this mean you don't have to test or research markets? No. In fact you will always be researching and testing. It's a natural part of the business.

          For example, I'm on a whole bunch of subscriber lists watching what successful marketers are doing, what products they are promoting, what campaigns are being rolled out further, what campaigns are not, etc. This is research and I'm constantly doing it. To me it's plain old fun.

          As far as testing the market to see what people want, it is important to remember that people in any given niche have core fundamental wants. The marketers selling products and services that speak directly to core wants are making the most money. Solve or fulfill your market's core wants as completely as possible and you will write your own ticket.

          My point is this: the platform is the foundation. Your platform brings together your own passion, genius and commitment such that you will put forth the effort that most people are not willing to put forth.

          BUT if your platform doesn't have a direct connection with the realities and behaviors of your market (those whose wants and needs you are committed to fulfilling) you will never have the success you seek.

          Ken
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  • Profile picture of the author Mavericks
    I have not mentioned all his idea as we are talking about "main platform".
    Certainly you are right about helping others. I didn't mentioned his 17 thesis about success and some of them are:

    "No man can become a permanent success without taking others along with him!"

    "The most successful people are those who serve the greatest number of people!"

    "It is essential that you develop a Pleasing Personality - pleasing to yourself and others"

    One of my favorite says
    "Be very careful what you set your heart on, for you will surely achieve it!"
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  • Profile picture of the author fred67
    Originally Posted by Ken Preuss View Post

    There is no doubt in my mind people will call me an idiot. There's no doubt people will say I'm missing the boat. There's no doubt people will come up with numerous examples that are the exception, lists of reasons I'm dead wrong, and so on.

    There will also be people who have major problems with this because it still doesn't provide the "ultimate answer" or "checklist" or "step-by-step blueprint" they want and believe they need to succeed.

    Even though I won't let up for a single moment, I'm ok with differing viewpoints. Why?

    Because we all create our own reality anyway. Your life and business will evolve exactly as you believe and decide it will.

    No matter where you are with it, this is my proposal for what is possible for you, me and everyone else. Let me know what you think.

    Humbly submitted,
    Ken Preuss
    I think your 'simplicity' approach is dead right.
    You use 'Oprah' as an example. Richard Branson started off with his 'ideal' rather 'more' than the product. The 'Beatles' didn't set out witrh a game plan other than to enjoy making great music together. The fact that they 'did' blew them into the stratosphere. It was only 'then' they and any other example you'd care to use 'capitalised' on their Platform.

    I think this is an excellent post for ANY up-and-coming entrepreneur to take as their 'Mantra'.

    Cheers - Pete.
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  • Profile picture of the author luane
    Ken, thank you for sharing your heart and mind and convictions with passion and clarity. I have learned from my past year on this journey through internet marketing and this forum, that you (anyone) can achieve at least twice as much as they THINK they can. It most certainly begins with the right mindset which you described beautifully. I look forward to more, as someone suggested. As you use this passion to help guide others, remember that newbies are looking not only for the motivation and mindset, but a blueprint. They already have the desire and the drive, they just need a driver to help them get to the destination of their dreams.
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  • Profile picture of the author TimRobinson
    Great work Ken, I was on your previous list so got this message in my email and I've read it twice now

    What you're in essence saying is find your purpose, write it down and follow through with it.

    Once you have your purpose the world just becomes easier. You have a clearly defined reason for doing what you're doing and can relate everything you are learning back to that one purpose.

    It took me a while to *get* that I needed a purpose and it was at that point my income really started to take off. While before I was reading a lot of strategy, researching niches, building sites and growing my lists, my income was still, to put it bluntly, horrible!

    It was when I started to focus on one specific goal, one specific purpose and I could apply everything I learnt to moving towards that one purpose that my income started to soar and my life really started to come into alignment Everything just seemed to start going right.

    I think the first thing every Internet Marketer needs to do is have one specific goal/purpose in mind and work on that one purpose, applying everything they learn to working towards it.

    Thanks Ken!

    -- Tim
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  • Profile picture of the author dsorr
    Don't know if this will come out the way it is spinning in my head, but
    I'll attempt to grab some of the concepts and put them down here...

    As to what makes one successful, there is an unbelievably vast sea of opinions.
    For instance, my father-in-law (now deceased) was a painter. Yep, the
    house kind, not an "arteest." By most people's standards he wasn't
    overly-successful in the financial arena, though he had some really good
    years, and he owned two paint stores over the decades and at one point
    or another had trained most every other painting contractor in our county
    in Florida. But, know what, he was one amazing man--built his business
    with integrity and attention to detail, and his reputation reflected that.

    What was his platform? Well, it was his "real life"--his family, his friends,
    his ability to share hope with others (in the religious sense here), and
    his general love for people. Yet, he was known as "Bob ___ the painter."

    In other words, his business was well-known, well-respected, and
    successful in probably every sense--except for monetarily. It made
    a decent living, but there was no money river flowing into his life--despite
    doing everything right--looking out for the best interest of his customers, etc.
    He wanted to be the best painter there could be and to serve his customers
    extremely well and for a fair price. And this he did.

    To bring all of this together, what my point is--is this:
    For some people, having a business, and running it well, fairly with integrity
    and in the best interests of the customers while being fairly compensated for this, might just be a means to an end.
    Their own "real life" might actually be their "platform," if you will.

    For many of us, and I am speaking for myself, learning this IM business is
    indeed a means to an end. My "platform" will never be business-related.
    It is wrapped around my family and the goals I have for it.
    But this just does not mean in any way would I ever attempt to carry on
    business-offline or online-except with a view to serving my
    customers' needs in an honest, helpful way, with the full expectation that
    I should/will be paid fairly for that. But this just could never be my life's
    "platform" That is reserved for a much higher purpose.
    Does this make any sense to anyone else? (I hope this comes across
    the way I am intending--just as an alternate view--not as criticism of
    anyone else's belief system.)
    Thanks for reading, either way. : )
    Sharie
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    • Profile picture of the author goindeep
      Originally Posted by dsorr View Post

      Don't know if this will come out the way it is spinning in my head, but
      I'll attempt to grab some of the concepts and put them down here...

      As to what makes one successful, there is an unbelievably vast sea of opinions.
      For instance, my father-in-law (now deceased) was a painter. Yep, the
      house kind, not an "arteest." By most people's standards he wasn't
      overly-successful in the financial arena, though he had some really good
      years, and he owned two paint stores over the decades and at one point
      or another had trained most every other painting contractor in our county
      in Florida. But, know what, he was one amazing man--built his business
      with integrity and attention to detail, and his reputation reflected that.

      What was his platform? Well, it was his "real life"--his family, his friends,
      his ability to share hope with others (in the religious sense here), and
      his general love for people. Yet, he was known as "Bob ___ the painter."

      In other words, his business was well-known, well-respected, and
      successful in probably every sense--except for monetarily. It made
      a decent living, but there was no money river flowing into his life--despite
      doing everything right--looking out for the best interest of his customers, etc.
      He wanted to be the best painter there could be and to serve his customers
      extremely well and for a fair price. And this he did.

      To bring all of this together, what my point is--is this:
      For some people, having a business, and running it well, fairly with integrity
      and in the best interests of the customers while being fairly compensated for this, might just be a means to an end.
      Their own "real life" might actually be their "platform," if you will.

      For many of us, and I am speaking for myself, learning this IM business is
      indeed a means to an end. My "platform" will never be business-related.
      It is wrapped around my family and the goals I have for it.
      But this just does not mean in any way would I ever attempt to carry on
      business-offline or online-except with a view to serving my
      customers' needs in an honest, helpful way, with the full expectation that
      I should/will be paid fairly for that. But this just could never be my life's
      "platform" That is reserved for a much higher purpose.
      Does this make any sense to anyone else? (I hope this comes across
      the way I am intending--just as an alternate view--not as criticism of
      anyone else's belief system.)
      Thanks for reading, either way. : )
      Sharie
      Yes it does. Basically what i said above. In a very different language
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  • Profile picture of the author TLTheLiberator
    I hear what you're saying and I think you're also saying that sooner or later the subject must at least have a working idea of what are the major online business models and declare an online business model right?

    And...

    Since we can eventually and simply purchase tons of visitors without doing a whole lot of work and quite inexpensively...

    It could become quite effortless as soon as the subject gets over their little technical curve such as their new ability to slap up a page and put money links on the page and then get tons of visitors to that page.

    Know that skinning the cat can be done.

    The Internet Is The Modern Day Magna Carta.


    Great Thread!

    All The Best To You & Yours'

    TL
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  • Profile picture of the author visit_faraz
    Thanks for the awesome post Ken.
    This post really makes one think as to what are we working for.
    Is it only for the money or something much bigger?

    I will have to sit and think about my platform.

    bye,
    faraz
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  • Profile picture of the author TrudyB
    Nice thread, Ken. I love your enthusiasm!
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  • Profile picture of the author fight_prof
    Sounds like following your passion really. Good post. I have been promoting niches other than the one I am passionate about, and have been able to write high viewing articles, etc. I did this as a test, to see how much desired content I could make in a niche I am not really interested in. Now, I think it's the time to do it the other way.

    Good post.
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  • Profile picture of the author TLTheLiberator
    Originally Posted by Matthew Connors View Post

    Hey Ken

    I read your post a few times (im a skim reader) and i signed up and read your pdf.

    You have made some extremely valid points in both. I dont want to breach your copyright or spoil your party here, but you make two extremely valid points that everyone who is new absolutely must know.

    Firstly all the techniques andd strategies in this forum and every where are just that. They are not the business, just tools for the buusiness.

    Secondly being at the top of the MLM is crusicial to success.

    If you guys want more explanation you will need to sign up as i dont want to be accused of ruining Kens chances of people signing up. Its worth a read.
    So, Ken are you advocating MLM?

    Just want to know.

    TL
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  • Profile picture of the author Ken Preuss
    Wow....was not expecting to see this post here. It's been a while. Ha.

    GoinDeep - you are 100% correct. A platform is not enough. But in my experience it is the seed for everything else. As you say, on top of a platform you must then have a business model, a systematic approach and relentless action.

    TL - I am personally not an advocate of MLM. Matt is simply pointing out one of the distinctions I make about that the realities of that model.

    Ken
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  • Profile picture of the author qubex
    Ken,

    Your inspirational post hit a nerve. I understand the simple concept, having heard it explained many times before, but until now I didn't actually GET it. Understand?

    I believe that many IM's choose to focus only on niches that others are finding successful - I do this all the time. Oftentimes, I find myself spending too much time trying to come up with content.

    Ken, I want to extend a sincere thankyou. You've opened my eyes and mind to a different way of thinking. Excuse me while I go and find my "platform"...

    Cheers,
    Curtis
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  • Profile picture of the author bdkfreedom
    Thanks for the insight! Tough to digest what exactly you are saying at first but after reading it a couple of more times it is seeming to make perfect sense!
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  • Profile picture of the author Eric Stanley
    Originally Posted by Ken Preuss View Post

    What I am about to propose to you is both highly lucrative and highly dangerous.
    Love the Ocean's Eleven reference!
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  • Profile picture of the author Joshua N. Rabon
    [red]Anybody who agrees with you Ken should get this [/red]

    FREE DOWNLOAD: Turn Every Sale Into Residual Streams of Income

    It's the best tool I've seen for doing what you said. It's Ben Mack's "Legend Platform" workbook.

    That's a link to a free version. It was first in his $197 product called "Think Two Products Ahead" that now sells for around $15 on Amazon.

    I hope it's OK to use red, I know this is an old post (just found it myself) and I feel very strongly that this makes creating a Platform, like Ken suggests easy, easy, easy. If using read in a post is taboo, I apologize.

    Thank you for making this excellent post Ken.
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  • Profile picture of the author JohanFourie
    Thanks for sharing!
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    • Profile picture of the author Joshua N. Rabon
      Originally Posted by brucerby View Post

      Joshua, thanks for the link. That is powerful info, as is the post by Ken.
      _____
      Bruce
      It's one of my favs. I hope you pass it on to others.
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  • Profile picture of the author stuppy
    wow, nice sharing, great
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  • Profile picture of the author holidayhabitat
    My problem with this platform issue is. where do you start ? I have the desire, but lack direction. I don't even know where to start to find my "Platform" or "Direction". How do you find that niche. I have a wife and three children, and want to create a future where they will never have to worry about money again. How do I start? I am new here and am still trying to understand. I am not afraid of hard work as long as I know that it's not in vain.
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    • Profile picture of the author HappyCommando
      Originally Posted by holidayhabitat View Post

      My problem with this platform issue is. where do you start ? I have the desire, but lack direction. I don't even know where to start to find my "Platform" or "Direction". How do you find that niche. I have a wife and three children, and want to create a future where they will never have to worry about money again. How do I start? I am new here and am still trying to understand. I am not afraid of hard work as long as I know that it's not in vain.
      Brother, you are already well on your way to finding your platform because of the following: you have desire, you seek better for others than yourself, and you are asking questions. Part of the answer is in the questions.

      Your search to define your platform must begin within yourself. Only you can define it. The paths will reveal themselves as you push toward satisfying your desire for your family. Believe it.

      We have dissected the idea of 'platform' from almost every perspective throughout this thread. I would like to add something I have not yet seen...that a function of one's platform is one's character. Our character defines us.

      Just as we are all different, so is our character. Some come from great environments and good character is natural. For others, it may take some effort to develop, but it is possible nonetheless.

      Define yourself, your character and what you desire and you will begin to see your platform take shape and the ways ahead.

      Before this gets to long...let me add...though only you can define your platform, you are not alone on the way to see it fulfilled. Continue to look around as you are now for help. This forum is FULL of team-players who genuinely want you to succeed for your and your family's sake.
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    • Profile picture of the author Jeff_16
      Originally Posted by holidayhabitat View Post

      My problem with this platform issue is. where do you start ? I have the desire, but lack direction. I don't even know where to start to find my "Platform" or "Direction". How do you find that niche. I have a wife and three children, and want to create a future where they will never have to worry about money again. How do I start? I am new here and am still trying to understand. I am not afraid of hard work as long as I know that it's not in vain.
      I Agree with you, the only desire for me is creating business online where I could spend more with my family or work in place I like surrounded with the people I love.

      But the problem for us (If you allow me to assume you and I having the same issue) is what business? where do I start (it rings in my head)? what is my platform?

      I've been searching my platform that driving me insane, and everybody surround me telling me that I should let it flow. But I doubt that was right? There was mention that you should to what you like/hobby. but some telling me that it's not a hot prospect (despreate buyers or anything like that)

      Now I'm just go around circle with this.

      Am I too worried, too cautious, or yes we have to find the platform first?

      I just don't like to do anything without plans and just jump into something.

      Hope that all of the warrior in this forum could help.

      Almost forgot Ken your post is excellent. you bring a great value with this post --all the best for you ken--
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      • Profile picture of the author Steve Steinitz
        Hi Jeff

        Originally Posted by Jeff_16 View Post

        But the problem for us (If you allow me to assume you and I having the same issue) is what business? where do I start (it rings in my head)? what is my platform?
        I'm not being facetious at all when I say, maybe that's your platform. I started a site last year about that topic. Although I framed it a little broader: Life Purpose.

        Seriously, I feel your passion about the subject. And, while its a huge problem for millions (billions?) of people there's little of substance written on the subject. Even books that promise to help you find your platform/purpose simply don't do it and, instead, focus on what you should do after you have chosen.

        Barbara Sher made an honest attempt in "I Could Do Anything If Only I Knew What It Was" but it leaves much to be desired. That said, I blundered through her cheesy exercises and came up with a surprising result -- which I ran with and continue to pursue. I doubt if everyone would be so lucky.

        Somebody needs to solve the problem or at least tackle it. Why not you?

        Cheers,

        Steve
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        • Profile picture of the author mrdomains
          Oprahs "platform" was/is cashing in on the large group of mostly women who need direction, lack self-esteem and tell themselves they could be better. Oprah and all similar media hosts, authors, religious leaders, politicians and yes.. even IM warriors, reinforce the doubts and weaknesses by delivering a solution, comfort, product or mandate. Most oftenly, it is not needed.

          But this is a basic feature of humanity. The majority want to be instructed and pampered.

          There are other "platforms" (meaning of life, ambition, purpose of being, life´s work, values, etc). Simply deciding that you will make a bundle this year can be a platform once you push ahead and just go for it.

          I´m not sure platform is the right word but the essence is correct: the method is less important than the ambition.
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        • Profile picture of the author Jeff_16
          Originally Posted by Steve Steinitz View Post

          Hi Jeff

          I'm not being facetious at all when I say, maybe that's your platform. I started a site last year about that topic. Although I framed it a little broader: Life Purpose.

          Seriously, I feel your passion about the subject. And, while its a huge problem for millions (billions?) of people there's little of substance written on the subject. Even books that promise to help you find your platform/purpose simply don't do it and, instead, focus on what you should do after you have chosen.

          Barbara Sher made an honest attempt in "I Could Do Anything If Only I Knew What It Was" but it leaves much to be desired. That said, I blundered through her cheesy exercises and came up with a surprising result -- which I ran with and continue to pursue. I doubt if everyone would be so lucky.

          Somebody needs to solve the problem or at least tackle it. Why not you?

          Cheers,

          Steve
          Hi Steve,

          Thank you for this, I began to think deeper is this really my platform. Been looking for the book and end up with a few book from barbara sher what do you think about the book (I Could do anything If only I knew what it was)
          how about the wichcraft : how to get what you really want do you have that book too?

          Steve can you share how do you find your platform, or have you find it?

          All the best,

          Jeff
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  • Profile picture of the author Anna Johnson
    Thanks Ken - thoughtful, provocative post.

    For me the word 'platform' doesn't really capture it for me. I agree with a couple of posters above who suggest the word 'purpose' instead.

    My observation of truly successful people in all walks of life is that they have a huge, powerful sense of purpose which drives them forward no matter what.

    When you feel compelled to change the world, or change people's lives, or whatever, everything else will fall into place.

    If, however, you have no real sense of purpose that you truly and utterly believe in, everything from putting your business together to mustering up the motivation to do something, is more like a chore, and much harder to sustain at the level needed to accomplish super success.

    The harsh reality is that we can't buy or be given a sense of purpose. It has to come from within.
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  • Profile picture of the author lburrell
    Ken,

    Eye-opening post mate. It especially rings true for me as I am growing my company, The GMAT Coach. I will def keep my "Platform" in mind.

    It goes something like this: To help struggling students around the world pass the GMAT test by offering an unrivaled success rate coupled with world-class service.

    I'm still working on it as I try to wrap my head around your post haha.

    Cheers

    Lee
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  • Profile picture of the author Scott_McGregor
    Very interesting! I think your correct. You need your own platform. I think it comes down to believing in yourself and your ideas.
    Good value mate
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  • Profile picture of the author DanteW.
    You raise a very interesting point which sorta makes us ask ourselves what is "my" platform. I guess it is something we really have to ponder to ourselves. Nevertheless great post and good luck if you decide to follow it.
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  • Profile picture of the author apollocreed
    The OP is quite amusing.

    Oprah is indeed wealthy but so are millions of other people. The only thing that the self made wealthy have in common is that they effectively provide a product or service that other people are willing to pay good money for or little money but often.

    A good test for a scientific or social theory is to whether it can make accurate predictions. There are many a people with very good "platforms" who would like to be wealthy, but they are not rich and never will be.

    Saying that you only need a "platform" contradicts your other statement in that "there is no blueprint to being wealthy". Having a platform that translates your monologue into a dialogue yada yada yada.... IS a blueprint.

    I think last year there were over 1000 billionaires in the Forbes list and Oprah was only one amongst them, and a poor one at that. There are crooks, scammers , hard workers, smart workers, bullies, socially conscious, socially unconcious, perverts and all sorts of other types people in the list of forbes 400. There is no particular way of thinking, outlook or behaviour that will make you rich as being wealthy has nothing to do with personality or thought processes. The whole spectrum of humanity is represented amongst the rich just like what you wil find amongst the middle classes or the poor.

    Nobody can really know whether Oprah had a plan or not from the beginning. Just because she may say she did not have one does not mean it is true. Every single person I know who grew up poor does dream of being rich. In light of this, I do not see how Oprah could not have had a plan of some sort or a desire for wealth. Britney Spears is also wealthy and may not exactly have a plan, but those around her do. Just because Oprah personally did not have one does not mean that her husband or business partners did not have one for her.

    The more money you make in a particular sector, the more stable and aware of your "platform" you become. I doubt if Oprah had any inner "platform" when she was a sexually promiscous journalist (her own words) with confidence issues. Of course she didn't in the same way that I do not think that Martha Stewart had any "platform" when she was committing fraud.

    "Platforms" come after the fact.

    Apollo
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  • Profile picture of the author JLRuffin
    This reminds me of the saying, "that when the student is ready the master appears." Another words, unless one has the proper mindset of what they want to accomplish in life, you will never have the tools to arrive at your destination. You will spin your wheels doing lots of things and spending lots of money, but getting no where. Some say you must develop the million dollar mindset first before you will see success because everything relates to your subconscious mind and one's inner cravings. You can never be what deep down you cannot envision accomplishing.
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  • Profile picture of the author JamesMSpacey
    Nice one. Big thinking has always made more money than following the program.
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  • Profile picture of the author stevereel
    Interesting thread. It is easy to get lost in positive thinking for some. IMHO, the comments by AndrewCavanagh above brought some much needed clarity to this topic.
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