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Email marketing and spam...question for ofliners

by 5Tool
2 replies
Hello- Working a fulltime job during the day and on a tight budget and I am just starting to set up an email marketing campaign to see if I can bring in new clients for my offline consulting biz- not the best way, just the best way for me right now.

Here is my question- the FCC link for emailing to businesses (not email blasts-each a separate email) shows the rules:

The CAN-SPAM Act: A Compliance Guide for Business

Is it then NOT spamming if you follow these rules? In other words, even though you are not asking anyone to optin and just sending a marketing piece via email to a client who has not requested it, is it not spam if you follow the rules listed?

The website seems to be saying that it's okay as long as you follow those guidelines, but then why we need optin? (obviously it's better from a marketing standpoint- permission-based marketing being more effective overall).

Am I missing something here?

Any help would be appreciated.
#email #marketing #ofliners #spamquestion
  • Profile picture of the author 5Tool
    Aha- I may have found the answer to my own question in a previous thread-

    "I can tell you now "legal" does not mean much. Just about any service you send through is likely to shut you down unless you have a list that generates low spam complaints."

    Is that it?
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  • Profile picture of the author Loren Woirhaye
    Even if you send it unsolicited, good, targeted content is not
    too likely to get tagged as spam. The subj. line and email
    body copy should match up. There has to be a way to
    unsubscribe, and a physical mailing address, and so forth.

    Spam does not mean unsolicited emails. It means emails that
    don't meet certain criteria.
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