Exit Pops

Exit Pops = annoying and spammy. Its like begging people to stay,,,, "please dont leave me site, please (pop), please (pop), pleaseeeeee, I'am begging you not to leave my site."

My opinion, if people would post interesting content on their site (instead of a squeeze page), an exit pop-up would not even be considered.

Totally depends on what your business model is.

Cheap products and squeeze pages use exit pops. ( Typically )

Chances are, if your site is content rich and isn't getting a good opt-in rate, your opt-in is placed wrong on the page or isn't compelling enough.

Also, using an exit pop to upsell or offer a 1 time discount seems to be working well. Don't know about statistics on life span of the customer though... I guess that would have to do with what you do when you get the customer...

Kev- I agree, if the offer was good enough there wouldn't be a need for an exit pop.

Rawservices- Does the exit pop for upsells and discounts work better than including them in the original offer? I'm curious if how these benefits are delivered changes their effectiveness. Now THAT would be an interesting test!

How do you use them? Offer a discount? An extra bonus? Ask real nice?

Have you looked at sales on return visits in your analytics? I wonder if the exit pop simply steps up the time table on visitors that would have converted later on a return visit.

Does anyone here use exit popups on their blog?

If you want to annoy the F out of people, use an exit popup.

I think that an effective exit pop would be a video of you holding a cute little puppy. You can then say, "If you don't buy now, I will ____ ." You could then have a countdown clock and show cutaways of a little girl crying.

I'd like to see the effectiveness of this method in action. Please let me know if you try it.

This is precisely why I was hoping there was some real research with concrete numbers available. The conventional thinking was that preroll video worked, but it turned out to have something like an 80% abandonment rate, once a research firm bothered to measure it.

If the numbers support it, then it works. If it works for you, rock on!

I'm a bit of a analytics nerd and want to see a variety of statistics from a larger sample set. I'm a SEO/SEM guy, numbers and research get us off.

Yea, exit pop ups work. I know it's hard to believe, but you are not the target market for most of the info products being sold out there. Internet marketers that frequent this forum see these things 100 times a day, every day...the regular public doesn't come across these pop ups so often...so they aren't so annoying to them.

It's just another thing to be tested though. In the more targeted niches I am involved in, I would never consider using a exit pop up...in the IM niche, I wouldn't dare not use one.

I hate them just as much as you all do. I think they are one of the most annoying things ever invented in the marketing game. But when I install one and my conversions jump a couple % points, I'm not going to take it down.

I'm not trying to catch you with the exit pop ups. I sell to informed internet marketers by using email marketing to build the trust and show my product's worth. You buy from me right away without having to even see the exit pop up...you're clicking the buy button instead of the "x".

The exit pop up is to catch those stragglers that are on the edge of buying but just not sure. The extra 2% of the people that see the offer that really want it but haven't gotten the extra push...the sign to buy...exit pop up forms, says you can get this extra bonus if you buy now...all of a sudden I've pushed that 2% over the edge into my buyers list.

Each of these little annoying add ons and practices that you and I know fully about their purpose aren't targeted towards us. Referral pages, bonuses, the like are all used to convert the other areas of the market.

Travis

adionline,

That's a ri-goddamn-diculous conversion rate! 38%?!? How long a time frame was that from?

Exit pop ups are cool, Exit tweets are even cooler.

I have an "exit pop up" but its one of them browser windows pop up that tells you to cancel which then redirect to another affiliate offer, works well for me so I'll carry on using it.

Michael

This is an ongoing debate that could go back in forth for days, months, and even years.

Fact is that too many people allow their personal bias, knowledge, or preferences factor into how they market.

You guys, the online marketing crowd, are not the target market in any way shape or form...and there are actually millions of people that have no idea what affiliate marketing and internet marketing even is, let alone understand how it works.

If someone is clicking the exit button...they are not buying. They are gone and have most likely made the decision not to buy. However, a proper exit pop-up can shift that and turn them right back into buying mode without them even realizing it. Worth a shot to say the least, and the numbers certainly back that up.

ESPECIALLY if you are in an emotional niche and can tap into emotion with how your exit pop up is set up, or are selling a physical product.

Do I find pop ups annoying and spammy?

Absolutely.

Do I use them?

You bet your a$$ I do.

Do I see network stats detailing the amount of sales that come in through exit pop ups, that would have otherwise been lost customers, each and every day?

You bet ya.

Truth is that I. and most of us here, spend all day every day online looking at products, creating products, and studying marketing techniques and tactics.

Most of the people we are trying to sell to do not.

I'am seeing discussion on only 1 or 2 types of sites here. My blog and forum are information sites. I do reviews on outdoor gear like backpacks, tents,,, then I write articles and film videos about different things. My hope is that someone clicks the amazon banner on my site and buys something. If they dont buy something, maybe next time.

My goal is to build an authority / information site - not a single squeeze page. If you have a couple of pages, and your whole goal is to sale a digital product, then maybe an exit pop-up is ok.

However - Amazon does not have an exit pop-up, CNN does not have an exit pop-up, Foxnews does not have an exit pop-up, Wired.com does not have an exit pop-up, Yahoo does not have an exit pop-up,,,,,,,, and neither do any of my sites.

A few people are giving their opinions which is ok but should be taken with a grain of salt. They are good as a starting point but that's about it.

Over the years I have learned that IMers tend to hate what works because we see it more than the average surfer. Some then assume that if they don't like it, that it doesn't work.

You need to test and see what works on a site-by-site basis. Anything else is costing you money. Maybe a lot.

Garrie