This Offer CRUSHED IT -- 100% Stick Rate ... steal the idea!

davidjames42973

14 years ago

JP,

I see a lot of successful internet marketers use this technique. Glad it's working well for you.

Thanks
1 reply

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Pandan 14 years ago

Yeah, seen many of those offers... usually $1 to start with and then the remaining $$$ charged 1, 2 or even 3 weeks later... many people simply forget to cancel especially if the price is relatively low. Personally (from the buyers point view) I don't like this kind of offers knowing how forgetful I can be, heh. But when you are on the other side (selling the product) it can work very well, haven't tried it yet but it's on my to do list.
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jedediahd

14 years ago

This is a great idea and the basis of many CPA campaigns. Most of the success from things like **** and other diet pills come from the CPA being a free trial, and then the consumer is re-billed.

Thanks

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Super Affiliate

14 years ago

I agree. $1 trial offer for the 1st 30 days seems to work for many marketers. In your case, it was for 3 days only and still works, eh? That's awesome. I should probably try that, too.

Thanks for sharing.

Joe

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Bill Farnham

14 years ago

Are you saying NOBODY has yet opened their credit card statement this month?

A couple of weeks ago, I promoted a video-based training, with some support tools (aka PDFs).

The offer was $7 today for a 3-day test drive of the training.

If you like it, keep it and we'll auto bill you $39.95 on the 4th day.

Well, 100% of the people who bought KEPT IT, and paid the 2nd payment. No squabbles whatsoever.

So $39.95 a week for a product is better than one monthly payment.

Got it, I'll have to test that...

~Bill

Thanks

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Rob Howard

14 years ago

First off, yes, it works extremely well. Anytime you sell anything info product related, you can easily do this and you will make money on it.

Second, your offer did NOT convert at 100%.

The "stick rate" was 100%, meaning 100% of the people who "tried" kept.

Your conversion rate is the number of takers/prospects.

No offense, but I found the title too much over the top hype. You didn't convert 100% of your prospects. Just sayin'.

Rob

Originally Posted by JPMaroney

OK, this trial offer converted 100% for me, so I figured you might wanna know about it.

Full disclosure #1: I "stole" this idea from Jason Fladlien (a pretty smart marketer, too).

It worked like gangbusters.

So, I thought you might wanna "STEAL" it from me.

Full disclosure #2: I ONLY promoted it to my own list -- don't know how it would have done going out to a JV partner's list.

HERE'S THE SCOOP!

A couple of weeks ago, I promoted a video-based training, with some support tools (aka PDFs). I called it "Eyeball Money Magnets."

The offer was $7 today for a 3-day test drive of the training.

If you like it, keep it and we'll auto bill you $39.95 on the 4th day.

Don't like it for ANY REASON, just shoot me an email and we'll cancel the 2nd payment -- you owe NOTHING ELSE!

No hassles.

Well, 100% of the people who bought KEPT IT, and paid the 2nd payment. No squabbles whatsoever.

So, I plan to try some more of these.

I've heard Kern talk about these types of trial offers -- and even full 100% test drive for free for x days offers too.

Figured you guys might wanna know about this, and might be able to use it to make some money.

Cheers,

JP Maroney
aka "Mr. Monetizer"

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MWGrubb58

14 years ago

Was this a recurring type of product or just the "One-time" training?

Millard

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MWGrubb58

14 years ago

Just thought of something else....

So the total was $7 + $39.95 for the training... I imagine a private access site and everyone who bought stayed on?

I'm gonna have to try this... It's good.

Cheers,

Millard

Thanks
1 reply

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JPMaroney

14 years ago

Originally Posted by MWGrubb58

Was this a recurring type of product or just the "One-time" training?

Millard

Originally Posted by MWGrubb58

Just thought of something else....

So the total was $7 + $39.95 for the training... I imagine a private access site and everyone who bought stayed on?

I'm gonna have to try this... It's good.

Cheers,

Millard

1) One-time charge (not recurring)

2) $7 when they started trial, PLUS $39.95 on 4th day.

BTW, I think Jason's offer was like $4.95 or something + a larger amount.

I certainly don't claim to have all the answers -- just figured a few people might wanna see the results of something that did in fact work.

Love to hear how you use it, Millard.

Cheers,

JP Maroney
aka "Mr. Monetizer"

Thanks
1 reply

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Lance K

14 years ago

Sure, trial offers aren't new to some of us.

But to some people, they are. And JP gave a live example of how it worked for him.

I particularly liked the way his wording implied that if you're a freebie seeking serial refunder, you better keep your $7 in your pocket. Because you're not getting it back.

Originally Posted by JPMaroney

The offer was $7 today for a 3-day test drive of the training.

If you like it, keep it and we'll auto bill you $39.95 on the 4th day.

Don't like it for ANY REASON, just shoot me an email and we'll cancel the 2nd payment -- you owe NOTHING ELSE!

No hassles.

Thanks
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Rob Howard

14 years ago

I agree, and actually, the "free" or "cheap" trial is a great way to do away with the money back guarantee.

People can cancel their billing, and then they only have paid 7 bucks or whatnot. But most people won't bother asking for their 7 bucks back.

Now, if you ship a product (and I recommend this - because you can say "free + shipping"), they just pay for shipping.

If they cancel AND ask for their pittance of 5 to 10 bucks back, you can say "Sure, please ship me the product back - as soon as I get it, I will refund your money"

Most won't bother to pay the 3 or 4 dollars shipping, which will basically undo the 5 bucks they would get back.

Rob

Originally Posted by Lance K

Sure, trial offers aren't new to some of us.

But to some people, they are. And JP gave a live example of how it worked for him.

I particularly liked the way his wording implied that if you're a freebie seeking serial refunder, you better keep your $7 in your pocket. Because you're not getting it back.

Thanks
1 reply

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JPMaroney

14 years ago

Originally Posted by ccmusicman

I agree, and actually, the "free" or "cheap" trial is a great way to do away with the money back guarantee.

People can cancel their billing, and then they only have paid 7 bucks or whatnot. But most people won't bother asking for their 7 bucks back.

Now, if you ship a product (and I recommend this - because you can say "free + shipping"), they just pay for shipping.

If they cancel AND ask for their pittance of 5 to 10 bucks back, you can say "Sure, please ship me the product back - as soon as I get it, I will refund your money"

Most won't bother to pay the 3 or 4 dollars shipping, which will basically undo the 5 bucks they would get back.

Rob

I like those offers. Haven't tested a "FREE" cd/pay shipping offer myself yet, but have some buds who are doing great. I have one planned for October.

Customer-funded marketing sounds great in any key! :-)

Back when I was selling my continuity video program for small businesses to train their employees, we did A LOT of try it for 30 days offers. And it worked GREAT!

I noticed a MUCH HIGHER retention rate with "brick n mortar" biz owners than with the IM world.

But, we're on target to mail our first "FREE CD" within 30-days.

Thanks
1 reply

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Rob Howard

14 years ago

Originally Posted by JPMaroney

Back when I was selling my continuity video program for small businesses to train their employees, we did A LOT of try it for 30 days offers. And it worked GREAT!

I noticed a MUCH HIGHER retention rate with "brick n mortar" biz owners than with the IM world.

I'm not surprised.

A lot of it has to do with the general mindset of the market. Brick and Mortar really understand what investment is.

Most IM'ers just 'want to make some money online for free..." and completely neglect the fact that their "online cash cow" is a business - just like any other business.

Regardless, it does work well - I've been getting into it and to be honest, I think I'm going to use it (Free + shipping) universally in all niches.

I also want to note that it works EXTREMELY well when you combine it with an autoresponder series that gets people hyped up, like a product launch.

Over the course of 4 days, give away awesome content, no pitch.

Then on the 4th or 5th day, tell them you want some help and need feedback for a product. Then you make your trial offer - send them a free dvd, they just pay shipping, if they like it, they can keep it - pay 97 bucks or whatever.

If they don't, then we keep the 7 bucks for shipping and they keep the DVD as a "thank you".

THEN the cool thing is - if you can - do 1 click upsells - for MORE free trial stuff...

That works real well too!

Rob

Thanks

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E. Brian Rose

14 years ago

This method has been used for quite some time with a number of different products, so the line of people who "stole" goes well beyond you and Jason.

Also, your title indicates that you converted 100%. A conversion rate is determined from the number of people that you presented the offer to.

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mywebwork

14 years ago

Originally Posted by ccmusicman

Second, your offer did NOT convert at 100%.

The "stick rate" was 100%, meaning 100% of the people who "tried" kept.

Your conversion rate is the number of takers/prospects.

No offense, but I found the title too much over the top hype. You didn't convert 100% of your prospects. Just sayin'.

Rob

Originally Posted by E. Brian Rose

Also, your title indicates that you converted 100%. A conversion rate is determined from the number of people that you presented the offer to.

I also found the title deceptive - you claim a 100% Conversion Rate but this technique has no effect on conversion. You have a 100% retention rate after 4 days.

Also, the "trial" offer technique is hardly new - PayPal, ClickBank and other payment processors have offered this option for years. In the 70's record clubs (does anyone remember records?!) offered a similar "try before you buy" offer to potential clients. I really don't think Jason Fladlien "invented" it, in fact it was likely being used well before he was even born!

Perhaps you have a unique spin on this technique that I'm missing here, please feel free to enlighten me.

Thanks

Bill

Thanks
1 reply

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JPMaroney

14 years ago

Originally Posted by mywebwork

I also found the title deceptive - you claim a 100% Conversion Rate but this technique has no effect on conversion. You have a 100% retention rate after 4 days.

Also, the "trial" offer technique is hardly new - PayPal, ClickBank and other payment processors have offered this option for years. In the 70's record clubs (does anyone remember records?!) offered a similar "try before you buy" offer to potential clients. I really don't think Jason Fladlien "invented" it, in fact it was likely being used well before he was even born!

Perhaps you have a unique spin on this technique that I'm missing here, please feel free to enlighten me.

Thanks

Bill

Bill ...

A) Deceptive? You're kidding right?

I get the point -- I post above already (apparently while you were posting too) that I grabbed the wrong term from my brain when I typed it.

But, deceptive ... as in what ... I was trying to sell all these schmucks something so I lured them into my thread-trap? Puleeeez.

Did I say it was new?

NOPE!

I did mentioned Jason ... and Kern.

Should I mention the entire Marketing Family tree to satisfy you?

Perhaps we should go all the way back to Eugene Schwartz who CRUSHED it with trial offers way back in the day.

REALITY CHECK -- lighten up.

For those who read the thread for what it is ... a genuine attempt to share something that might be useful ... enjoy.

For the critics in the room? Well, there will always be critics in the room.

Thanks
1 reply

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Rob Howard

14 years ago

JP, I don't think you need to get offended.

The title is deceptive.

If I was a newbie, and didn't understand what "retention" and a trial offer was, then I would be tempted to go try this, and be sorely disappointed when it didn't convert at 100%.

There is a huge difference between conversion rate and retention rate. If you converted 10% of 100 people on a trial offer and 100% stayed for 39 bucks, thats 390.

If 100% of 100 people converts, and the retention is the same, that's 3,900 dollars.

390 vs. 3900.

I know that when I clicked the thread, i was expecting to read a 100% conversion rate story. Instead, I got a 100% retention rate story, and knowing the difference, felt a little miffed.

Sure it was an honest mistake on your part - and myself or Bill or Brian aren't saying the method doesn't work - quite the contrary, it works really well - all we are saying is be honest in your title. People - especially those that don't understand - may end up with a nasty surprise when it doesn't "convert" at 100%.

Rob

Originally Posted by JPMaroney

Bill ...

A) Deceptive? You're kidding right?

I get the point -- I post above already (apparently while you were posting too) that I grabbed the wrong term from my brain when I typed it.

But, deceptive ... as in what ... I was trying to sell all these schmucks something so I lured them into my thread-trap? Puleeeez.

Did I say it was new?

NOPE!

I did mentioned Jason ... and Kern.

Should I mention the entire Marketing Family tree to satisfy you?

Perhaps we should go all the way back to Eugene Schwartz who CRUSHED it with trial offers way back in the day.

REALITY CHECK -- lighten up.

For those who read the thread for what it is ... a genuine attempt to share something that might be useful ... enjoy.

For the critics in the room? Well, there will always be critics in the room.

[ 1 ] Thanks
1 reply

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JPMaroney

14 years ago

Originally Posted by ccmusicman

JP, I don't think you need to get offended.

The title is deceptive.

If I was a newbie, and didn't understand what "retention" and a trial offer was, then I would be tempted to go try this, and be sorely disappointed when it didn't convert at 100%.

There is a huge difference between conversion rate and retention rate. If you converted 10% of 100 people on a trial offer and 100% stayed for 39 bucks, thats 390.

If 100% of 100 people converts, and the retention is the same, that's 3,900 dollars.

390 vs. 3900.

I know that when I clicked the thread, i was expecting to read a 100% conversion rate story. Instead, I got a 100% retention rate story, and knowing the difference, felt a little miffed.

Sure it was an honest mistake on your part - and myself or Bill or Brian aren't saying the method doesn't work - quite the contrary, it works really well - all we are saying is be honest in your title. People - especially those that don't understand - may end up with a nasty surprise when it doesn't "convert" at 100%.

Rob

Rob,

I wasn't offended by YOUR comments.

But, I DO take exception to Bill's tone.

I'm 100% in agreement regarding the term I used. My bad.

I went back up above already and put a note at the VERY TOP. If I could change the thread title I would.

Thanks for the input.

Cheers,

JP Maroney
aka "Mr. Monetizer"

Thanks
1 reply

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Lance K

14 years ago

Originally Posted by JPMaroney

I'm 100% in agreement regarding the term I used. My bad.

I went back up above already and put a note at the VERY TOP. If I could change the thread title I would.

JP, when you're looking at the main forum list of threads, double click just to the right of yours. It'll allow you to edit the title.

Thanks
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JPMaroney 14 years ago

Originally Posted by Lance K

JP, when you're looking at the main forum list of threads, double click just to the right of yours. It'll allow you to edit the title.

SWEET!

I changed it ...

"This Offer CRUSHED IT -- 100% Stick Rate ... steal the idea!" is the new title.

Thanks Lance!

Cheers,

JP Maroney
aka "Mr. Monetizer"
- Thanks
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JPMaroney

14 years ago

Originally Posted by E. Brian Rose

This method has been used for quite some time with a number of different products, so the line of people who "stole" goes well beyond you and Jason.

Also, your title indicates that you converted 100%. A conversion rate is determined from the number of people that you presented the offer to.

I agree ... My brain wasn't tickin' when I typed it.

Wonder if I should change the title now that I got all these people panting! :-)

Hey Brian, good webinar with Jason the other day.

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KaizenCoach

14 years ago

Interesting! Will keep this tactic in mind. (Appreciate the distinction made about actual conversions made by posters here.)

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dremora

14 years ago

So is this a monthly continuity/membership type deal?
usually everyone does $1 trial for a month (Frank Kern did it, storage rental companies do it too) 4 days sounds interesting and worth trying.

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Dean Jackson

14 years ago

To be honest, I don't like $1 offers or free trials.

Why?

It feels to me like that's underselling your work... You're basically GIVING away everything that inside your membership site. People WILL download everything before the full price kicks in and bail out.

IF you are going to offer a trial, you better make damn well sure that you let the triallers know that it's only a small sample of what they're going to get.

I still think that offering a bite sized, extremely helpful report is the way to go. People can finish the content in 10-15 minutes, get something helpful out of it, then sign up for more..

Give em a snack, not the whole kitchen!

- Dean

P.S. I know that "giving" away value is good practise and I highly recommend it. However, there is such a thing as attention span. Learn to say more with less and your customers will be grateful.

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Bill_Z

14 years ago

I'm testing this on my autoresponder series. Basically on the 11th email, I offer the product for a trial price and bill them the full price in 3 days if they like it.

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stefanjames

14 years ago

Hey I've seen this kind of marketing out on the net a lot. Glad to see you're having success. I think I'll give it a try to my own list.

Thanks
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Richard Van

14 years ago

JpMaroney,

Do you mind If I ask you what you used to do this. I have a few products I sell and I use Paypal, do you know how I'd set this up with them. Is it a one of payment then just a one time "recurring" payment for the, say $39.95?

I know this probably seems a dumb question but I've always just charged a one off fee so haven't gone into continuity or trial offers yet but want to give this a bash to see how it affects things, if anyone can enlighten me or point me to thread where this is explained I'd be very grateful.

Richard

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JPMaroney

14 years ago

Originally Posted by Richard Van

JpMaroney,

Do you mind If I ask you what you used to do this. I have a few products I sell and I use Paypal, do you know how I'd set this up with them. Is it a one of payment then just a one time "recurring" payment for the, say $39.95?

I know this probably seems a dumb question but I've always just charged a one off fee so haven't gone into continuity or trial offers yet but want to give this a bash to see how it affects things, if anyone can enlighten me or point me to thread where this is explained I'd be very grateful.

Richard

Answered your PM, but here goes again so others reading get my response:

I personally use GoldbarOne: GoldbarOne | Shopping Cart Software | Affiliate Software | Autoresponders

I'm not sure, but you might be able to do it with paypal, but to do recurring transactions in paypal I believe you have to upgrade to a different type of account.

Hope that helps -- feel free to ask the question differently if I missed it.

JP

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Bruce Wedding

14 years ago

These offers have been used by porn sites since FLadlien was in jr high. They do work well but not usually 100%.

Yes you can do trial offers in paypal.

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JPMaroney

14 years ago

Originally Posted by Bruce Wedding

These offers have been used by porn sites since FLadlien was in jr high. They do work well but not usually 100%

I wouldn't know ...

Bruce,

Dude, been a LONG TIME. Hope all is well with you.

Need to mosey over to your forum soon to say hello.

Been out of the forum world a while, just getting back.

Cheers,

JP Maroney
aka "Mr. Monetizer"

Thanks
1 reply

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Bruce Wedding

14 years ago

Originally Posted by JPMaroney

I wouldn't know ...

Bruce,

Dude, been a LONG TIME. Hope all is well with you.

Need to mosey over to your forum soon to say hello.

Been out of the forum world a while, just getting back.

Cheers,

JP Maroney
aka "Mr. Monetizer"

Hey JP,

All is excellent. I sold the forum to Omar Khaffagy a few months ago. Im moving to greener pastures.

Thanks
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JPMaroney 14 years ago

Originally Posted by Bruce Wedding

Hey JP,

All is excellent. I sold the forum to Omar Khaffagy a few months ago. Im moving to greener pastures.

Ahhhh... cool. Congrats on cashing in -- that's always fun.

Cheers,

JP Maroney
aka "Mr. Monetizer"
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MichaelParsons 14 years ago

Originally Posted by Bruce Wedding

These offers have been used by porn sites since FLadlien was in jr high. They do work well but not usually 100%.

Yes you can do trial offers in paypal.

If memory serves, you need a business account for that feature, but the business acct is free anyway...

So yes, you can charge $X for Y days then $Z per month recurring.
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- Black Hat Cat Banned 14 years ago
  
  You say you had a 100% retention rate, but by itself, that doesn't really tell us anything. For all we know, 2 people bought and stayed on, meaning it isn't quite that awesome after all. A few more details would put things in perspective. Was it 2 people? 10? 100?
  
  Thanks
  
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theory expert

Banned 14 years ago

Ah this is simple risk reversal....

just change out the numbers to fit your product. It doesn't matter if it is .25 or $3 trial offers. It is all relative.

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luis23

14 years ago

I have seen this technique on the internet a lot and more recently while listening to the radio a guy was working in the same way. He was even actually just charging for the S&H to send the whole product and if they don't like it they can just keep it or send it back. But if they do, the guy was going to charge them the remaining balance of $45.00.

It was a pretty smart move for the guy i believe. I mean you just give to the customer a 100% Win Win....Great post thanks for remember me this technique...

Thanks

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MWGrubb58

14 years ago

The thing I see as interesting is that you can use this for a single product.... I had always seen the technique used in membership sites or say, a month-long training... not a one time offer.

The free CD with shipping is good... I've used it with a very small niche(professional magicians).

Great idea!

Thanks

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CatherineC

Banned 14 years ago

Welcome to porn, 1998. :p

Trials, of all types, from $1 to whatever, for 1-day to whatever until they bill at the full amount, are nearly as old as the internet itself.

For mainstream products they can work, but the value ratio needs to be immense to avoid returns/chargebacks, and they preferably should be tied to a recurring billing model where the customer is recieving content they want, continuously, month after month.

Thanks
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Jason Fladlien 14 years ago

I think what JP was referring to was modeling after the way I "sold" the trial in the copy, which was rather unique. I'm sure that's what he meant by "stole" the idea. Not so much the trial in and of itself but how it was positioned in the marketing.

Because I'm awesome at that stuff

All fun aside, JP you are awesome for getting a 100% stick. I got about a 67% stick and even had 3 people refund the $4.95 trial. LOL. But hey, the conversions were sky high on the front end so I'm not complaining.

The toughest thing about making these trials work is the customer instantly think it's tied to continuity when it's not - just X upfront and the balance in one payment at a later date.

Bruce Wedding - I was in junior high only 14 years ago... so I think you need to say "BEFORE Kindergarten!". Where you been man? You're a blast to drink beers and hang out with. You ever go to seminars anymore?
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MichaelParsons

14 years ago

Congratulations!

I'm trying the "Try It Free" model myself. I'll let the forum know how it goes.

Thanks

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bfas

14 years ago

I know for me personally, I'm much more likely to try something with either a low-cost or preferably free trial period.

If the product or service isn't good or worthwhile for me, I'll cancel, but if it's something worthwhile I'll keep it.

My point is that I've purchased many products & services this way, where I might not have given them a shot if I simply had to pay full price upfront, even with a guarantee.

bfas

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This Offer CRUSHED IT -- 100% Stick Rate ... steal the idea!

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