Your squeeze page conversion rate

by Fleki
6 replies
Hi, I have made a couple of pages and sent 100 hits to each one of them just to test it. One of them has a very low conversion rate. 8 sign ups on 100 clicks. My email copy was pretty good too, I was clear about what I'm offering.

What do you consider to be a good conversion rate and how much of your traffic are you able to convert to subscribers on email campaigns?
#conversion #page #rate #squeeze
  • Profile picture of the author Caleb Spilchen
    What did your squeeze page look like...? It's awesome to pre sell them in the e-mail, but what you send them to is very important as well...

    Caleb
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    Canadian Expat Living in Medellin, Colombia

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  • Profile picture of the author Loren Woirhaye
    It's about your offer and niche mostly.

    For some niches 8 out of 100 is not bad. Obviously you
    always want more, but you have to look at lead qualification
    and sometimes geography. eg. for a loan modification
    thing leads outside your country are useless, but, lets
    be honest, many of us get plenty of traffic from countries
    where most people are very poor and not likely to buy
    anything.

    If it's a "download my stupid ebook about affiliate marketing"
    or something, you can do better in the make money online
    niche than 8/100.
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  • Profile picture of the author bertuseng
    I get more than 50 percent conversion for most of my squeeze pages. It depends on the traffic. Adswaps will convert better than say traffic exchanges. If the traffic is htargeted look at your squueze page. Keep it short with main benefits and picture and strong call to actio with optin form above fold.
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    • Profile picture of the author Fleki
      I'm testing everything with traffic exchanges. I know that people get batches of emails from the same source with 10-20 promotional offers so I didnt expect to see a high conversion rate, but I wanted to compare 3 different offers.

      It's not a "download my stupid ebook about affiliate marketing" page, it's a "download my stupid ebook about getting traffic" PAGE.

      As a result, I added some popunders just to collect more leads. As sad as it is my "get 500,000 instant clicks to your website" bullsh*t pages still convert better.

      Raging Traffic

      That's the one that's doing bad.
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      Million Years In Four Minutes

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  • Profile picture of the author Loren Woirhaye
    That squeeze page has some problems:

    > reversed type (hard to see and read) on your opt-in form - plus why is it brown?
    > anemic arrow at the bottom pointing not at the form but at some other, irrelevant bonus.
    > foreshortened e-cover is weird and hard to read


    My opinion is you're clouding the offer by trying to throw in the
    kitchen sink. Make a bold promise (better yet, 3 bold promises)
    for the book.

    What's a WP template? Why do I care? Why do you assume I know
    what a WP Template is or should want 500 of them?

    Sometimes less is more - make your goodie simple and attractive -
    not a giant offer. Or test simple vs. complicated (which is what
    you have now).
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    • Profile picture of the author Fleki
      Originally Posted by Loren Woirhaye View Post

      That squeeze page has some problems:

      > reversed type (hard to see and read) on your opt-in form - plus why is it brown?
      > anemic arrow at the bottom pointing not at the form but at some other, irrelevant bonus.
      > foreshortened e-cover is weird and hard to read


      My opinion is you're clouding the offer by trying to throw in the
      kitchen sink. Make a bold promise (better yet, 3 bold promises)
      for the book.

      What's a WP template? Why do I care? Why do you assume I know
      what a WP Template is or should want 500 of them?

      Sometimes less is more - make your goodie simple and attractive -
      not a giant offer. Or test simple vs. complicated (which is what
      you have now).

      Thanks... I want more!
      Signature

      Million Years In Four Minutes

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