Here's What Makes a Super Affiliate Super

22 replies
As a vendor, I keep an eye on the affiliates promoting my products - I like to see strategies, especially when you have someone with a large list bomb and make few sales versus someone with a smaller list make a ton of sales.

I learned 3 fundamental differences this last time - and I spied on Nicole Dean's promotions to see why it converted so much better.

1.) Have a personality. Don't just be "marketing advice" - put a face and name to the blog or list, share some of WHO you are. Let people befriend you and feel your emotions because that's where trust comes into play. Nicole is fun and good-natured and her blog shows that. Other marketers I've seen - I can't tell if it's a man or woman, young or old - it's just some third person voice so for all know it could be the Devil himself talking to me. lol

2.) Be a Mama Bear about your list. (or Daddy bear). Yes, we learn to "treat our lists like gold," but go ONE step further. Don't JUST give freebies here and there. PROTECT them from the BS because there are LOTS of good things in Internet marketing - TONS of good people - IF you take time to sort them out and promote the good ones. Several of Nicole's subscribers emailed me to say they bought not even knowing what I was selling BECAUSE she recommended it on her blog. Another said, "she's never led me astray." Make sure YOUR list can say the same about you.

3.) Give more than usual. Bonuses for buying through your link are always good for affiliates. If you can't think of one, ask the product owner if he or she has any ideas. Don't just offer some rehashed plr you had lying around they may have seen. Personalize it - or make it valuable. Nicole gave 2 guides away that were relevant but she ALSO allowed them to send in a question about the product's process and then she's going to compile it and give all her buyers a copy free. Don't get intimidated by all the launches you see with bonus wars. Sometimes that's not what the person needs - YOU may be offering what they need or want more.

And next time you launch, pay attention to the promo pages sending traffic in. What are YOUR affiliates doing that YOU can implement next time you're marketing as an affiliate instead of a vendor?

Tiff
#affiliate #makes #super
  • Profile picture of the author Pradeep Bhagwat
    You have given very useful tips, special about bonuses. I think by giving junk bonus gifts we are losing customers.

    - Pradeep
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  • Profile picture of the author 6secrets
    Absolutely superb advice. I especially like the part about protecting your list.
    In fact, my opening video to my main list goes over how to avoid shoddy programs, and challenges the viewers to find flaws with what I go over.
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    http://affiliates.ekeytattoos.com
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  • Profile picture of the author cheyne.machine
    Banned
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    • Profile picture of the author Webstarr
      Hello Tiffany I use Network Blazer for my sites because im not that great at HTML. The good news is that Im starting to get good organic traffic for my new sites for Christmas already. The bad is I wish there was a way to give away something to my customers for free for visiting my sites heh.

      Also Tiff I have been on your site a few times talking about Network Blazer and seen a few of your youtube videos. I just wanted to say ty for all you have done and keep it up because the way you explain things has helped me a ton.

      Have you noticed that today that NB is down or is that my computer acting up?
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  • Profile picture of the author Ruth P
    I definitely agree with these steps - and I have tried to implement them into my own sites - though I guess there is a hidden fourth step that you'll need before all of that works and that is traffic/ subscribers to your list. I'm still working on that step! But even with the limited numbers I do have, I always try to follow these principles when I email out.
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  • Profile picture of the author RevenueGal
    These are all great tips since people tend to buy particularly from those they know and trust. These tips all help acheive that goal.
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  • Profile picture of the author Peggy Baron
    Hey Tiff,
    I spied on what Nicole Dean was doing too before I decided how I was going to offer your product and what kind of bonuses I should do. While I didn't get near the number of sales Nicole got, I did good for me and I got happy customers who liked my bonuses. Note - I didn't copy her, I used my own personality and my own bonuses. But it is nice to see how a seasoned affiliate marketer operates!

    Peggy
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  • Profile picture of the author TiffanyLambert
    That's great Peggy! I do things my own way too. Always learning from others but making it your own like I am We must be smart cookies!
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    • Profile picture of the author sellerscompanion
      Great information, as always! I wish more list owners really thought about and CARED about the people on their list. I get emails from a couple of marketers who used to SEEM caring about their list and now it is a barrage of emails promoting other people's products. Sometimes that almighty dollar clouds a person's judgment and then they will be left with a really irritated list of folks who once trusted them.

      CC
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    • Profile picture of the author Peggy Baron
      Originally Posted by TiffanyDow View Post

      That's great Peggy! I do things my own way too. Always learning from others but making it your own like I am We must be smart cookies!
      Yes we are! Can we be double chocolate chip?

      Peggy
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  • Profile picture of the author wimbledonwoman
    Tiffany I just purchased PLR ATM today and am so excited. I have been studying every way I could make money online and this looks like the one for me. I've been following all the Gurus and the only 2 people I felt I could trust are you and PotPieGirl!! Both women. I have a website that doesn't make squat and I've been writing articles for an agency and earning doodle. I didn't even know PLR existed until today. DUH! Thank you so much, but can I ask one question? How many articles should I have under my belt before I start marketing them? Thank you! Karen
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    • Profile picture of the author Jason Fladlien
      Tiffany - I have always been a huge fan of your email marketing!
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      Co-creator of WP Twin. Perhaps the most expensive yet most reliable wordress cloning tool on the market. We've definitely been used more successfully than all other options :)

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    • Profile picture of the author Peggy Baron
      Originally Posted by wimbledonwoman View Post

      Tiffany I just purchased PLR ATM today and am so excited. I have been studying every way I could make money online and this looks like the one for me. I've been following all the Gurus and the only 2 people I felt I could trust are you and PotPieGirl!! Both women. I have a website that doesn't make squat and I've been writing articles for an agency and earning doodle. I didn't even know PLR existed until today. DUH! Thank you so much, but can I ask one question? How many articles should I have under my belt before I start marketing them? Thank you! Karen
      I'm not Tiff, but I'll just tell you I opened shop with 10 packs that had either 5 or 7 articles in each. Then I did a WSO and offered 3 of the packs at a discount.

      Peggy
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  • Profile picture of the author winsonlim
    Hi Tiffany,
    Thank you for the wonderful tips and advice. It helps to realigned my focus on promoting products that will help my subscribers instead just making money out from my list.

    I used to make a big mistake by promoting hot selling products rather that promoting products that have high value and help for my list.

    Your tips help me realign my focus on choosing products of high quality and going align with my principle which is teaching people how I do my business.

    What works for me is building a list, product creation, copywriting and email marketing.

    Promoting products that will guide people to build their business one step at a time.

    That is my focus now.

    Winson
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  • Profile picture of the author CDarklock
    Originally Posted by TiffanyDow View Post

    Don't JUST give freebies here and there. PROTECT them from the BS because there are LOTS of good things in Internet marketing - TONS of good people - IF you take time to sort them out and promote the good ones.
    Addendum: if you screw up, admit it and apologise.

    I recommended my list members go to a webinar from someone who had said something I found really useful and smart.

    The webinar was a fluff-packed bunch of nothing ending in a pitchfest.

    As it was winding up, I emailed my list and apologised for the quality of the webinar, pointing to some older blog posts from the host as being the sort of thing I thought he was going to cover.

    It's not unusual for someone who used to be a quality provider of great information to go down the quick-cash route here and there. Maybe it's a one-time thing, maybe he's just tired of the grind and phoning it in. But you'll eventually promote someone who just isn't the way you remember.

    Don't be embarrassed. It happens. Admit it, apologise, and move on.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Chad Heffelfinger
    Tiffany,

    Thanks for this great post. I totally agree about the personality and not just being like everyone else. I was thinking this very same thing recently when there was a thread about "who's emails do you always open". The ones I open are the ones that stand out because they don't sent the cookie cutter emails, they always add something from their own perspective.

    We can all learn from this, and it's something I know I need to do more of.

    Thanks,
    Chad
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  • Profile picture of the author TiffanyLambert
    Karen I started out with one 5 pack - nothing more. LOL

    CD that was a great addition and I'm seeing a lot of money chasers now - people who used to have great products and reputations suddenly turned into affiliate spammers of all sorts of crappy products. I've been apologizing to my list for recommending one in particular - not for the product but that they're on his list.
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  • Profile picture of the author Maddi
    Tiffany, what a breath of fresh air.

    I have gone months without emailing my list just because I like to take the time to review and check out what I'm going to send my subscribers to.

    Although that is NOT a good thing because the list goes cold but thats a different topic.

    I agree 100% on having a personality. They can read articles written by expert authors on general magazine sites and authority sites all day long. there should be a reason for them to visit your Blog and read your emails because they know you.

    And it doesn't stop at just your Blog. Any form of communication with the subscriber should have YOU in it, may that be your articles, blog posts, emails (both content + promos)

    Thanks for a great informative and positive post Tiffany.

    Seen a lot of the 'not so nice' OPs lately
    Maddi Murtaza
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  • Profile picture of the author Nicole Dean
    What a sweet post! Thanks, Tiff. And, thanks, Dr. M for emailing me the link so I could take a look. Hugs to you both.

    I just checked my stats. I've sold over 50 of Tiffany's product in the last week. While it's not a "MEEEELION DOLLARS" (Austin Powers reference), it's not too shabby for sending an email to one of my lists, copying that email to my blog, and reminding my readers in a PS.

    Of course, it's only fair to mention that Tiffany created the "perfect storm".

    1. She created an excellent product (that I personally reviewed and that was relevant to my list members).
    2. She had a great sales message (non-hypey) which made it an easy sell.
    3. I knew my readers would be in good hands and well taken care of after the sale if they had any issues.

    The combination of all of those features is why I chose to promote it. I'm pretty picky and "mama bear" as Tiffany said, when it comes to my list, if you can't tell.

    One other thing regarding bonuses, I've found that they drastically decrease the refund rate - assuming the bonuses are relevant and helpful.

    And, yes, I agree. When you DO screw up (and we all do at times), apologize to your readers - and mean it! My list members know my motto is "You don't have to be perfect to be profitable" and those that've stuck with me for awhile know that I'm wonderfully flawed. lol. Hopefully they also see that I have a big heart and try my best to provide value with integrity.

    Thanks again, Tiffany! You made my day.

    Warmly,
    Nicole
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    • Profile picture of the author DebraConrad
      Hey Tiff...

      When you launched PLR ATM - one of your suggestions was to give a bonus.

      I've never offered a bonus with my product recommendations and am not sure how to go about it. So... instead of figuring it out - I opted to go with no bonus.

      Watching Nicole Dean and her great bonus - I thought "what a great idea"! But - still - I didn't offer my own bonus.

      Last week I got several emails suggesting that I offer one of my products as a bonus... the product is one of my main income generators. I don't feel that is an option... and my business partner didn't either.

      My "gut" signals are now telling me I really should be offering a bonus. Not wanting to offer garbage is a key point that I'm taking to heart.

      A bonus should be related to the product... start a plr business. It's a business model not just another micro-niche site. Totally different IMHO.

      On my blog I've been showing how I've been going through your course and setting up my own plr business. I can say from experience, while just setting up the websites, the thought process must be different than affiliate marketing websites.

      While working through this and making changes as I go... I thought "I'll bet this would be good for others to know". Duh... wouldn't that be a great bonus?

      Of course - it adds one more thing to my plate of "to much to do", but it's important to me that I share where I can.

      Now I'll get going on that new bonus. I must learn to follow good advice and stop knocking what works.

      I'm also going to get into clickbank and email past purchasers to make sure they get the bonus as well. No one should be left out because I'm to silly to admit my mistakes and make it right.

      Thank you for you constant (but gentle) head slaps. I get it!
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  • Profile picture of the author wcbanks914
    Great Post thanks for the valuable info i could sure use
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