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Recognizing an opportunity

by mcmahanusa
4 replies
Just saw an example of a company taking advantage of the malfeasance of a competitor.

News of T-Mobile's recent efforts to censor text messages gave Credo Mobile the opportunity to send out marketing emails boasting of their own dedication to free speech, blah, blah, blah, and inviting the recipient of the message to change over to Credo's superior and caring service.

It may sound as though I'm making light of their message, but actually whoever wrote the copy did a superlative job, and whoever decided to take advantage of T-Mobile's missteps did as well.

All in all, a nice lesson in creative marketing.

P.S. They were also able to take a shot at Verizon, who did essentially the same thing (as T-Mobile) in 2007.
#opportunity #recognizing
  • Profile picture of the author maesil
    Originally Posted by mcmahanusa View Post

    Just saw an example of a company taking advantage of the malfeasance of a competitor.

    News of T-Mobile's recent efforts to censor text messages gave Credo Mobile the opportunity to send out marketing emails boasting of their own dedication to free speech, blah, blah, blah, and inviting the recipient of the message to change over to Credo's superior and caring service.

    It may sound as though I'm making light of their message, but actually whoever wrote the copy did a superlative job, and whoever decided to take advantage of T-Mobile's missteps did as well.

    All in all, a nice lesson in creative marketing.

    P.S. They were also able to take a shot at Verizon, who did essentially the same thing (as T-Mobile) in 2007.
    Yes, but you must understand that Credo Mobile may become a significant enough competitor to T-Mobile, that TMobile purposely did this to see how able Credo is at regaining their customer's perspective on what they want to buy.

    Later, I won't be surprised when TMobile buys Credo. Will you?
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  • Profile picture of the author mahesh2k
    Free speech is very good point which hardly any marketer of communication product ignores. That was good sight by company.
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  • Profile picture of the author paulie888
    One series of ads I really enjoyed was the Verizon vs. AT&T 3G ads, where they poked fun at each other about their 3G download speeds. Another great series was the Cox Cable vs. AT&T DSL ads, those ads really got a bit brutal.
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    >>> Features Jason Fladlien, John S. Rhodes, Justin Brooke, Sean I. Mitchell, Reed Floren and Brad Gosse! <<<
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    • Profile picture of the author Alexa Smith
      Banned
      For me, the thread's a pleasure, even if only as a welcome example of the word "malfeasance" being correctly used. I'm just saying ...
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