But.... now some people who I actually respect are telling me that no, Tweets DO get read and that if you have a product that could benefit from word-of-mouth, that Twitter is an extremely viral way to get the word out about an offer.
Have any Warriors converted from being scornful of Twitter to adding it to their marketing arsenal and have you found it effective? For those who are finding it useful, did you just jump right in on your own? or get advice from an experieced Tweeter? purchase a product?
I'm curious to hear both sides -- anyone who has tried using Twitter for marketing and had a good or bad experience. But please tell me about your actual experiences.. not what you've heard.
Thanks for the input.