What's all this talk about "hidden fields" on your squeeze page to capture info about your visitors?

3 replies
I just went public with my new wordpress site that I transferred everything over to from my static site, so I'm ready to do some traffic driving to my site once more by writing articles. However, before I get started on that, I've been hearing a lot on here about "hidden fields" on your squeeze page or whatever that people gather to learn more about their visitors and to compile in reports.

What are these "hidden fields" you can put on your site to capture info on your visitors?
How can you make use of them?
Also, are they frequently used by the more experienced marketers?

If I'm gonna start driving traffic to my site once more, I figured I want to get re-started right and every little bit of info helps.

Thanks for your help,

Ike
#capture #hidden fields #info #page #squeeze #talk #visitors
  • Profile picture of the author Chris Munch
    For your email signup form if you use a service like Aweber you can record the referrer IF...

    1. you use something like yoururl.com/page.php?id=referreredpage

    so the 'id=referreredpage' is the important bit.

    you can do that manually when you link to your page (if you see my sig you will notice the link has a tracking ID I have set up for the Warrior Forum).

    or if you use something like Adwords, then something similar to that is appended to the end of the URL.

    2. You can then capture that information using a PHP call.
    So the PHP script takes the 'referreredpage' bit from the URL and puts it in a hidden field in your form on the fly. In aweber you might put it in the hidden ad tracking field, then when you log into Aweber you can see which users came from where.

    Here's the code:
    How To Track Referrals With Aweber

    The instructions for your email list software should include where to call the ad tracking info.
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    • Profile picture of the author ikelove
      Originally Posted by ChrisTew View Post

      For your email signup form if you use a service like Aweber you can record the referrer IF...

      1. you use something like yoururl.com/page.php?id=referreredpage

      so the 'id=referreredpage' is the important bit.

      you can do that manually when you link to your page (if you see my sig you will notice the link has a tracking ID I have set up for the Warrior Forum).

      or if you use something like Adwords, then something similar to that is appended to the end of the URL.

      2. You can then capture that information using a PHP call.
      So the PHP script takes the 'referreredpage' bit from the URL and puts it in a hidden field in your form on the fly. In aweber you might put it in the hidden ad tracking field, then when you log into Aweber you can see which users came from where.

      Here's the code:
      How To Track Referrals With Aweber

      The instructions for your email list software should include where to call the ad tracking info.
      Thanks for the response!
      I'm assuming then because Profollow is owned by Aweber, I can do this type of tracking with them as well?
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      • Profile picture of the author Shaun OReilly
        I use a php script on my landing pages to automatically
        detect useful information and then push it into hidden
        fields within a webform.

        For example, with the script I use, I can automatically
        detect the referring URL for the lead (this tells me how
        effective my various lead sources are).

        I can also pull data from Google cookies to auto-insert
        things like what keywords the visitor used, etc.

        However, do note that this is more advanced stuff and
        you may - or may not - want to even be thinking about
        this right now.

        Sometimes, it's better to focus on taking action on the
        simple fundamentals that get you results. Then do more
        of the fancy stuff later if you want to.

        Dedicated to your success,

        Shaun
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