Some Conversion via Email Questions
Hey guys (and gals),
I have a question.
What is a reasonable assumption mailing to a targeted list for delivery, open rate, click through, and conversion? (With great copy and a strong subject line)
I've heard that the ratios are as follows:
A list of 10,000 sent will get the following:
1,000 open
100 click thru
10 conversion
Is this accurate or is it better? Can we expect maybe 100 conversions? We are targeting a very specific segment that is very open to products. I'd appreciate some help finding out some baseline metrics so we can know exactly what we should be expecting.
Thanks everyone.
I have a question.
What is a reasonable assumption mailing to a targeted list for delivery, open rate, click through, and conversion? (With great copy and a strong subject line)
I've heard that the ratios are as follows:
A list of 10,000 sent will get the following:
1,000 open
100 click thru
10 conversion
Is this accurate or is it better? Can we expect maybe 100 conversions? We are targeting a very specific segment that is very open to products. I'd appreciate some help finding out some baseline metrics so we can know exactly what we should be expecting.
Thanks everyone.