Multiple Income Streams AND Diversified Traffic Sources

by Zeus66
8 replies
One of the best things you can do in your online business is build several income streams. Make sure you get each one fully set up before you start another one, but don't rely on just one! That's the key.

Beyond that, try to build streams that don't all depend on the same kind of traffic. This is kind of an advanced concept, but it's not hard to understand. Let's say you have money coming in from something that gets all or most of its traffic from organic search rankings. Great! Now, the next income stream you set up should ideally get the bulk of its traffic from somewhere else (article marketing, video marketing, PPC, whatever). That way, if Google shakes up their rankings, you greatly reduce the risk that you'll take a hit to both of your income streams!

I've been there, believe me. A few years ago, Google did one of their big algorithm overhauls and wiped me almost totally out. It was my own fault! I had way too much of my income dependent on search rankings and traffic. Live and learn!

DIVERSIFY!
Not just your income streams but where those streams get their traffic.

John
#diversified #income #multiple #sources #streams #traffic
  • Profile picture of the author petevamp
    This is why you should be using a blog of some sort on your site and continually posting on it. This way if they take one page off the top searches you still have another. However I also agree with multiple streams for I my self use an amazon store, adsense, clickbank products and other forms of affiliate income. It is not so much of focusing on a single page you are better off focusing on many pages. For I have one site I have been building for the past few months which has about 300+ pages indexed and all ranking rather well. How ever if one of those pages drops I will have another to take its place in no time. There for do not focus on single page sites. You will likely drop off time and time again. Instead build up the site the more pages you have the greater your chances.
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  • Profile picture of the author Ruth P
    Originally Posted by Zeus66 View Post

    Beyond that, try to build streams that don't all depend on the same kind of traffic.
    This is one that I think is really key. Although I have different income sources, I did think to myself that they relied on similar sources of traffic. I've since rectified that now and I definitely think it's imperative that everyone considers the fact that Google can change in a second!
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  • Profile picture of the author fated82
    It is kinda scary but it did make sense and let me rethink the way i drive traffic to my money site.
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  • Profile picture of the author mikkosant
    Yup, this is spot on. Like anything, you don't want all our eggs in one basket...Can you say adwords slap? thousands of accounts deleted on a whim..

    At the end of the day, you want to be implementing all forms of traffic generation, BUT...build a list in a hungry market while the going is good..No algorithm can take that away from you.

    Having your own product is essential too, especially if you have affiliates promoting for you.

    Always be adapting and moving in IM.
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    • Profile picture of the author Zeus66
      Originally Posted by mikkosant View Post

      Yup, this is spot on. Like anything, you don't want all our eggs in one basket...Can you say adwords slap? thousands of accounts deleted on a whim..

      At the end of the day, you want to be implementing all forms of traffic generation, BUT...build a list in a hungry market while the going is good..No algorithm can take that away from you.

      Having your own product is essential too, especially if you have affiliates promoting for you.

      Always be adapting and moving in IM.
      Yep. Imagine a bricks-and-mortar business in the "real" world that didn't bother with regular repeat customers. They'd go bye-bye in a hurry. Same concept often applies to online businesses. BUILD THAT LIST! Grow a core of regulars who you can go to over and over for sales. That's one great way to diversify your traffic. But don't even rely totally on that source. If Aweber or whoever you use goes belly up tomorrow, you'll scramble until you get set up again.

      The lesson is not to be at the complete mercy of anything you have no control over - i.e., other companies that send you traffic. If you're going to take a hit over something they do, minimize the damage. It's just a prudent business practice.

      John
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  • Profile picture of the author jazbo
    Good advice there.
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  • Profile picture of the author EndGame
    This is good advice.

    I have to take particular note of the part that says:

    "Make sure you get each one fully set up before you start another one,"

    Recently I have been attempting to be a jack-of-all-trades and try and setup a couple of revenue streams at the same time in the interests of diversification.

    However, all I was really doing was two different systems half-assed, and making no money with either.

    My attitude and approach is to now just focus on one and put all my time into that. Once that is setup, I need to try and outsource the process with software or outsourcing. Only once I have done that, I will be moving my attention to other systems to diversify.

    This post has been a timely reminder for me.
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    "Better a student of reality than a master of illusion"
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  • Profile picture of the author theentry
    That's the reason i'm here, want to diversify my income stream to mainstream also
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