I've just finished a WSO. Now, I'm in KW research step. All IMer know that an IMer should target a high search volume and win-able KWs.
In the WSO, it says 'stay away from authority site'. Meanwhile, Traffic Travis says 'relatively easy' to rank.
As what I've researched, authority site is one that is seen influential and trustworthy by search engines. There is some America non-profit organizations sit on 1st page of google.
So, as an advanced IMer which move would you choose? Go with Traffic Travis or avoid it? Any help would be appreciated.