6 replies
Hey there guys,

I would like to implement tracking with paypal.

In the same sense that I can append a Clickbank Url with tid=##trackingcode##
how can I do this with Paypal?

Drawing a bit of a blank here.

Thanks for your ongoing support Warriors - you truely are amazing!
#paypal #tid #tracking
  • Profile picture of the author theIMgeek
    I'm not really clear on what you're trying to track, or where, so I can't even begin to offer an answer.

    Could you explain the end goal you want to achieve with this tracking? ie: The "report" that you would want to get, and what questions you would like to answer.

    -Ryan
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    • Profile picture of the author mcmcmcmc5
      Hey Ryan.

      I would like to be able to add a particular code to the end of each destination url from my ppc traffic.

      Such as "http:// www.example.com / ?tid=trackingcode "

      Then, when I review my Paypal transactions, they have recorded the tracking code along with email address, name etc.

      I will generate the tracking codes myself, to put on each ppc ad.

      Hope this explains,

      Cheers.
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  • Profile picture of the author mywebwork
    I'm in agreement with Ryan - can you tell us what you are trying to accomplish here?

    PayPal's IPN (Instant Payment Notification) provides data about the transaction and can include custom fields.

    Affiliate processors like PayDotCom and e-Junkie use tracking numbers and can accept PayPal.

    Are any of these useful for what you want to do?

    Bill
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    • Profile picture of the author theIMgeek
      Thanks for the clariication... so you want to track which PPC ads are actually bringing sales.

      Google Analytics (if you're using that for your stats) does have an eCommerce feature that will track sales and revenue, and let you trace it back to traffic sources. It works by adding some special tracking code to your "Thank You/Order Complete" page.

      The flaw in the system is that not all PayPal transactions will follow-through to that page. You can improve the tracking results by going into your PayPal account and setting it to "Auto-Return"... which means PayPal will automatically redirect vsitors to your "Order Complete" page after a 5 second delay, without them having to click any link.

      So, to put this into action, you need to add some coding to your "Order Complete" page that will accept transaction details from PayPal and re-format that data into the Analytics tracking code. It's a pretty simple task for a programer, but perhaps a little confusing if you're not comfortable with that stuff.

      This is Google's guide to the process: Ecommerce Tracking - Google Analytics - Google Code

      Hopefully that gets you pointed in the right direction.

      -Ryan
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  • Profile picture of the author mcmcmcmc5
    Hey guys - thanks for the reply.

    I use google analytics at the moment - what I would want to add would be custom fields.

    SO that I could add my own unique 8 digit codes to my paypal link with php, and have that unique code saved as a custom field in Paypal.

    Not quite sure how to achieve this with Paypal though...
    :-) :-) :-)
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    • Profile picture of the author theIMgeek
      With the Analytics eCommerce tracking there's actually no need to pass any special tracking code to PayPal. Analytics will be able to trace sales back to traffic sources as is... so as long as you have an effective way of knowing which PPC ad they clicked from, you're all set.

      Here's a tool to build special URLs designed to make the best use of Analytics ad campaign tracking: Tool: URL Builder - Analytics Help

      That will make sure that each one of your PPC ads can be tracked back to the source, and with the eCommerce tracking setup you will know a very accurate ROI.

      Now... to answer your question (even though I'm not sure you need it)... PayPal does allow you to pass a "custom" form value with a transaction. Many scripts use it to tie transactions to orders in a local database.

      -Ryan
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