It's about surveying your customers and finding out what they REALLY want... 'cause once you know that, it's pretty damn easy to make money.
So I just sent out a survey to 2000 of our customers, and got 150 of them to fill it out... When I started analyzing the answers, I was pretty shocked.
Here's some of the BIG eye openers I learned...
Big Eye Opener #1 - Your customer is NOT as smart as you think they are
We promote a fat loss product mainly to people 40+ years old who went to college.
I can't even believe some of the answers we were getting from people who bought our product. I thought our customers were a little smarter and more "fitness/diet aware" but most of them really had no clue.
Big Eye Opener #2 - Your customer has probably already spent a lot of money in your niche
One of the main questions I asked was, what other fitness and diet products do you own?
I was pretty shocked to see that a large majority of our buyers had bought 7+ fitness and diet products before. Everything from cook books, to Clickbank products to a Bowflex.
This opened my eyes a lot to the potential of making more products that weren't just digitial products...
Big Eye Opener #3 - Very, Very Few of your buyers will actually use your product as intended
Most of the people who bought our product which is a combo diet/workout program seemed to kind of pick and choose which elements they wanted to use...
I know I'm always in the mindset that once they buy the product, they are probably using it the way I intended them to. But that is definitely not the case.
Big Eye Opener #4 - Simplify & Dumb down everything
If you've been doing something for a while you are gonna skip over a lot of very important parts that newbies and beginners are not going to understand.
If you teach internet marketing, the idea of a landing page and an optin probably seems pretty simple to you - yet most of your subscribers probably dont even have one up yet!
You need to help them and explain things to them step-by-step. The more you can hold their hand and do everything for them, the more they will keep buying stuff from you.
Just from doing this 1 little survey I have learned a ton about my customers, and it's gonna pay off big time in the near future for me...
Hope this helps a few of you