- People often like to talk about their success more than they like to talk about their failures.
- People often like to talk about the fun times than the hard times.
- People tend to prefer to hear about success and fun times, than failure and hard times.
- People like easy solutions that require as little effort as possible.
They know that showboating success, fun times and easy solutions drives more sales of their products.
One author of a very popular book about online entrepreneurship was asked to change the original title of his book that he wanted because the publisher did not think it was catchy enough. He did a thorough test to see what potential titles of the book people liked, it was the one that signified little work but big returns.
Honest marketers, if they want to make significant sales, are encouraged by their audiences desire to focus heavily on the positives and best potential results. They will of course lay down the truth and describe that work must be done, but people hear what they want to hear.
Then there are the slimeball marketers promising immediate wealth from a push button system anyone can use.
It is no surprise that many become engrossed in the myth that there are quick and easy solutions for making a profitable online business.
While common sense would tell you otherwise, it doesn't change the fact that most of the 98% of people failing are clinging to the belief that the easy solution is just round the corner, in the next opportunity.
An online business can be a lot easier and grossly more profitable than the alternatives, but that doesn't take away the need for real hard work, doing that work for many months, if not years, and having to do some work that you won't like.
No job is all fun, otherwise it wouldn't be called a job, it would be called a hobby. I love my job on the whole, but it took a huge amount of long hours and crappy work to get here.
(this is just my 2 cents, let me know what you think)