off...because it pissed me off when I heard it from
I denied it. Challenged it. And I was successful....
but I failed.
Eventually, I looked deeper in the business of online
marketing and discovered the following thoughts:
Few business models you read about are NOT business
models at all.
Not get-rich-quick schemes, but one-hit-wonders that
CAN work with enough effort for a little while before it's
obsolete in a few few weeks or few months time.
You see examples of this all the time in this forum and
all across the IM community:
"I'm ANGRY...facebook just shut down my most profitable
campaign and I'm out a few grand, what do I do?"
"I just got google slapped and I don't know what I did
"When xxx changed the rules, I went out of business
I'm not saying this to bash systems that operate this way
because in the end, it comes down to a choice...
do you want to make money with the future of your system
in the hands of another business, or do you want to spend
setting up a system of your own?
NEITHER CHOICE IS RIGHT NOR WRONG!
Here' are TWO examples of online business that stood the
test of time since the beginning, and they are:
1. Listbuilding (in any niche where there are buyers)
2. Membership Site Ownership
With these two, no one can take your members or leads
away from you. They are REAL businesses, because you
have COMPLETE control!
YOU decide when you want to make money. YOU decide
if you want more members. YOU decide if you get traffic
to xxxx product...without the threat of someone stopping
that flow of traffic.
The downside is that with more CONTROL, there is more
responsibility. You can't blame a google, youtube, or ebay
when the $hit hit's the fan. It's YOUR fault. Because you
abused your members or subscribers.
There's LESS responsibility with the marketing gimmicks
because normally -- it's always "there fault"...and some-
times they're right.
Here are examples of "gimmick" business models that are
great for a quick buck or a surge or wealth -- and they are:
1. Facebook Advertising
2. Adsense blog/websites
3. Twitter Marketing
4. Google PPC
5. Google SEO ranking
6. CPA (cost-per-action)
7. Youtube Marketing
*notice many of these are not business models, but marketing
strategies people "rely" on...which is fine, if they could have
more control over what they rely on for traffic -- and they don't.
Want an example of a typical marketer using CPA
leads to make money using facebook?
Let's say the typical successful CPA marketer spent weeks
testing an offer on facebook advertising for mobile phone
leads and got it to work.
He's now making $xxxx a week and he's a happy camper...
until facebook decides to kill any advertising that promotes
cell phone cpa leads. Suddenly...
Weeks...maybe even months that wen into testing this to
GET it to work, became ineffective...overnight.
So, are there any methods to avoid? It depends on your
tolerance for the fast pace of the internet and constantly
Choosing to make money using traffic via any of the various
online traffic streams is "okay", just don't get upset when it
doesn't last for as long as the time you put IN to learning it
in the first place.
Better yet...funnel that traffic to a lead page or turning them
into members featuring products you own so if any of those
gimmick business models lose steam...you're still covered.
With those methods, you constantly have to be on your toes
and watching out for changes periodically.
Personally, I knew IM wasn't for me. I still make money in it,
but to me it's harder work to deal with knowing what I know
Again, it's not a matter of what's better...it's just a preference.
I enjoy learning, but I don't like the constant challenge of
having to adapt to rules -- especially to someone elses.
And THAT is what makes IM challenging.
Stick with the evergreen online business models : listbuilding
and membership sites (among a handful of others) and you'll
enjoy the lifespan of business models that profit for you years
after the work is done.
Just look at people like Jimmy D. Brown.
I don't even think the guy markets anymore...but does he
HAVE to because of rule changes -- nope. He has a list and
a membersite...he doesn't chase the next best thing because
he doesn't need to.
Follow his exmple if not mines, because it's after looking at
marketers like him that made me money online.