They went to manufacturing businesses trying to place the order for that quantity, but the shops didn't want to take the order - they told Sears they would never sell them.
Sears replied they *already had* sold them.
- Anyone ever done a product this way?
- Is it feasible to use this technique to test the waters for product launch success (refunding if it bombs I guess?)
- Would this be allowed as a WSO?
- Am I insane?