Is Google Instant good or bad for us?
I'm sure you will have noticed the latest tweak Google has added to their search engine; Instant search. Results are displayed while you're typing in the query.
I was wondering if this is good or bad for SEO and I'm curious to hear what you all think of it or if you've had good or bad experiences so far.
For instant, I think it could give a boost to the long-tail keywords because instant search encourages the user to keep on typing and adding to his query until he found what he was looking for.
This of course also works the other way around. When a user wanted to search for a long-tail keyword but already sees a good result after typing the first word he might just click on that result and forget all about the long-tail keyword...
It might also be harder to decide what long-tail keywords to rank for...
Like I said, I'm curious to hear your thoughts and experiences...
Me