understanding the alphabet soup: SEM, CTR, ETC
As a rookie here I find myself stumbling over the acronyms: QS, SERP, KWP, etc. etc.
I'm not saying people shouldn't use them. They should. And if I want to do IM I need to know them.
I thought of working up a little glossary/dictionary to post here to speed my own learning process and maybe help other rookies . Then I found this resource online which seems pretty good.
Internet Marketing Glossary - C - CPA, CPC, CPL, CPM, CPS, CR, CSS, CTR, conversion rate, copy, creative, crawl, crawler, cost per action, cost per click, cost per lead, click through rate
So I offer it here for anyone else who is busy learning the language of IM.
I'm not saying people shouldn't use them. They should. And if I want to do IM I need to know them.
I thought of working up a little glossary/dictionary to post here to speed my own learning process and maybe help other rookies . Then I found this resource online which seems pretty good.
Internet Marketing Glossary - C - CPA, CPC, CPL, CPM, CPS, CR, CSS, CTR, conversion rate, copy, creative, crawl, crawler, cost per action, cost per click, cost per lead, click through rate
So I offer it here for anyone else who is busy learning the language of IM.