Testimonials?

By getting other people to use the product and provide you with a
testimonial.

You can do that here with a WSO or just with a post!

That is an important point and many can't do that. "I think you are great" works better than "let me tell you how great I am" when you are hoping for a favor from someone.

kay

I was under the impression the new FTC regulations don't permit this. I tried to link to the website but I don't have enough posts for that. A simple google search for "FTC regulations for internet marketing and advertising" will pull it up. I'm pretty sure this would qualify as deceptive advertising.

For me personally, if its practical, I try to send the product to 5 or 6 people I know personally and ask them to send me a testimonial. I don't tell them what to say, but they're friends of mine, so they say something positive, and also mention that they've known me for a while, etc.

Alternatively, you can give away your product to some fellow warriors, or prominent bloggers in your niche, as a few people have already mentioned.

This works for the initial launch, then you can get more real testimonials by sending one or two emails to your customers asking for one after you've made some sales. You could load it into your auto-responder for 5 and 10 days after they purchased, or something around there. If you have a quality product, you should get at least a few genuine testimonials if you ask for them a couple times.

When you ask for the testimonial, you could use something along the lines of this:

"Hey {NAME},

I wanted to touch base with you to see how you're doing with
{YOUR PRODUCT}. Have you gotten through all the material?
I wanted to let you know that I'm here if you have any
questions, or need any help. You can always get in touch with
me at {YOUR SUPPORT}.

I've been getting a lot of great feedback on {YOUR PRODUCT}
so far, but I'd definitely love to hear what you think about it.
Send me an email at {YOUR TESTIMONIAL EMAIL} and attach
a photo if you like. I might just use it on the {YOUR PRODUCT}
website.

I hope you're starting to see some success with {YOUR PRODUCT},
but if not, that's ok. Remember, everything takes some practice,
and again, don't hesitate to contact me if you're having trouble.

Talk soon,
Me"

Ok, that was kind of off the cuff and generic. (And crappy.) But you get the idea. You ask for it in a round-a-bout way. I hope this all made sense, and helped. I'm kind of sleep deprived, so I apologize if I rambled.