Do You Buy Info Products? If so, buy solutions, not theories.

13 replies
Many of you buy courses, ebooks, and memberships by the truckload. It is certainly none of my business how many solutions that you buy and I am certainly not trying to discourage you from further learning...

However, I do want to offer some advice for you to use before you buy your next information product. That advice is:

Ask the author if they can show you an example of the solution in use.

Often times the solution sounds great, but if there aren't any case studies or examples of the solution actually being used, then the "solution" is nothing more than theory.

Save yourself some time and money. Don't buy theories. Buy solutions.
#buy #info #products #solutions #theories
  • Profile picture of the author Nick Brighton
    Everything is theory until YOU put it into practise... case studies and examples or not.
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Nick Brighton View Post

      Everything is theory until YOU put it into practise... case studies and examples or not.
      Combining yellow paint and green paint together makes green. This is a proven technique. Just because you haven't done it yourself, doesn't make the solution a theory.
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      Founder of JVZoo. All around good guy :)

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  • Profile picture of the author George Wright
    Originally Posted by E. Brian Rose View Post

    Many of you buy courses, ebooks, and memberships by the truckload. It is certainly none of my business how many solutions that you buy and I am certainly not trying to discourage you from further learning...
    However, I do want to offer some advice for you to use before you buy your next information product. That advice is:

    Ask the author if they can show you an example of the solution in use.

    Often times the solution sounds great, but if there aren't any case studies or examples of the solution actually being used, then the "solution" is nothing more than theory.

    Save yourself some time and money. Don't buy theories. Buy solutions.
    I really like the part I put in red.

    No offence, in fact I consider it a compliment to you that you recognize that. So many try to do our thinking for us instead of "letting" us think for ourselves.

    Personally I've bought thousands of dollars worth of products and probably implemented 1% or less of them.

    I'm one of the guys that made Business Opportunities, Success, Business Start ups, and many other Mags back in the day, rich. I like to read all kinds of different ideas and methods and I suspect there are many more like myself.

    Well meaning people say "Don't buy this and don't buy that," again I really like the part above I put in red.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Zabrina
    Hmm... not sure if I agree or not!

    On the one hand, a specific step-by-step technique which hasn't been tested might not be the best thing to invest in.

    But what if it's a combination of two or three well-known, often-tested solutions?

    Second of all, even if you are purchasing a theory, it can get your brain spinning about possible solutions that you can try out yourself and succeed in doing because other people aren't doing them. You might not want to buy a proven, "just follow these five steps and you'll be golden" technique that others are doing, too.

    An info product can also stimulate your imagination and make you think about other possibilities.

    Just a few thoughts.
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Zabrina View Post


      An info product can also stimulate your imagination and make you think about other possibilities.

      Just a few thoughts.
      Good thoughts, but some brains lack the special stimulating gene.

      I knew this topic would get some good feedback, even if all of that feedback is contrary to the original post
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      Founder of JVZoo. All around good guy :)

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      • Profile picture of the author Zabrina
        Originally Posted by E. Brian Rose View Post

        Good thoughts, but some brains lack the special stimulating gene.

        I knew this topic would get some good feedback, even if all of that feedback is contrary to the original post
        Haha. Still, I wouldn't put it down to the brains themselves... perhaps it would be good to alert people that they should be aware whether they are purchasing a solution or a theory... in other words, encourage people to think critically. By thinking critically and hard about anything you buy, you can form your own opinions without falling into the "buy everything and learn nothing!" trap.

        Feedback is feedback, and I generally prefer feedback that disagrees, because both people can learn something.
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      • Profile picture of the author George Wright
        Originally Posted by E. Brian Rose View Post

        ...some brains lack the special stimulating gene.
        I'll take a bottle please, heck send me a case.

        George Wright, P.S. Not brains! I'm talking about that special gene.
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        "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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        • Profile picture of the author E. Brian Rose
          Originally Posted by George Wright View Post

          I'll take a bottle please, heck send me a case.

          George Wright, P.S. Not brains! I'm talking about that special gene.
          I don't think that the gene comes in bottle form, but there are a couple of products that you can smoke and get the same desired effect.
          Signature

          Founder of JVZoo. All around good guy :)

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  • Profile picture of the author williamrs
    A good percentage (for me it's around 5% - 10%) of the courses and reports being sold have good information. Of course, being able to see case studies or any practical results is always good. However, the biggest problem is that people are not prepared to go through their learning curve.

    Every single marketer that I know that's successful today needed to fail several times before succeeding. I myself lost tons of money when I started doing PPC, but I sticked with it and learned how to play the PPC game. Most of the beginners try something for a week or 2 and then move on to something completely different if they don't make money. By doing this they start everything again and never master a system.

    So buying the right product is the easiest task for most beginners, since they are buying something new almost everyday, but the problem is taking action and being persistent.


    William
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    Steal My Profit Strategy



    >> Download Now <<
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    • Profile picture of the author George Wright
      Hi William,

      That's very inspiring.

      From my perspective you didn't lose you won. The money you spend and "lost" was the price of your education. Congratulations on your success.

      George Wright

      Originally Posted by williamrs View Post

      A good percentage (for me it's around 5% - 10%) of the courses and reports being sold have good information. Of course, being able to see case studies or any practical results is always good. However, the biggest problem is that people are not prepared to go through their learning curve.

      Every single marketer that I know that's successful today needed to fail several times before succeeding. I myself lost tons of money when I started doing PPC, but I sticked with it and learned how to play the PPC game. Most of the beginners try something for a week or 2 and then move on to something completely different if they don't make money. By doing this they start everything again and never master a system.

      So buying the right product is the easiest task for most beginners, since they are buying something new almost everyday, but the problem is taking action and being persistent.


      William
      Signature
      "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Gavin Abeyratne
    Originally Posted by E. Brian Rose View Post

    Many of you buy courses, ebooks, and memberships by the truckload. It is certainly none of my business how many solutions that you buy and I am certainly not trying to discourage you from further learning...

    However, I do want to offer some advice for you to use before you buy your next information product. That advice is:

    Ask the author if they can show you an example of the solution in use.

    Often times the solution sounds great, but if there aren't any case studies or examples of the solution actually being used, then the "solution" is nothing more than theory.

    Save yourself some time and money. Don't buy theories. Buy solutions.
    More to the point, buy solutions that you are willing and able to do execute, and are compatible with your current situation.
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  • Profile picture of the author Rob Howard
    I agree - and to add something - it works best if you buy stuff based on what you currently need.

    For example - you are working on a campaign but are unsure how to get people to sign up for your squeeze page - so you purchase a good course on email marketing. (or better yet, one that specializes in squeeze pages and persuasion)

    Doing so will help keep you focused...but then again, sometimes it's good to buy a random course to keep you up to date on all the new marketing strategies.

    Rob
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    • Profile picture of the author edc3076
      I have a question a little of the subject but not. I want to setup a presentation for realtors and I am working with a title company that is willing to send out an email to 3500 realtors on their list. I dont just want to send a regular email, I want to record a message that plays when they open the email. I know their are programs for that any suggestions? thank you for any insight.
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