who's stuck in his ways. Somebody gives me something to try, I'll try it. I
mean what the heck. It can't hurt, right?
So why is it that 99% of the stuff that people give me to try doesn't do a
darn thing for me? I'm talking TOTAL ZIP.
Here's the answer, and it's the very thing that everybody who creates a
product to be sold, myself included, should understand.
No matter how explicit the instructions, there is going to be a variable
that the instructions CAN'T account for.
Know what it is?
As long as each person has free will, there are going to be differences in
the way each person goes about a process. I don't care what the process
is. If there is a human factor involved, there is always the chance that
the human will either not have enough assumed knowledge to pull it off
or something else.
Somebody gives you a solid system for coming up with some kind of ad,
whether it be for PPC or emails or whatever. The whole system can be
laid out step by step.
If the person has to do any thought at all, such as applying the ad tactic
to his particular product (meaning he has to ultimately come up with some
original thought) then there is always the chance that he's going to do
But you're probably going to say, "But how come the person who gave you
the system can do it?"
Well, several reasons. The most important is that they're really familiar
with it. They know all the ins and outs. They understand all the subtleties
of the system. Sometimes these subtleties are easily transfered in the
step by step instructions. But in many cases they are not because they
go beyond the step by step instructions and into an area of intuition that
is very hard to get across.
Can the person learning the new technique someday master it? Of course
he can. Doesn't mean he will, but he can.
Ah, that's where we get into more way too philosophical stuff than I want
to strain my brain with tonight.
Yes, the simpler the system, the more likely the chance that the person
using it can have success with it. The more complexities you throw into
the mix, the less chance of success.
That is why you hear about so many people buying these huge traffic
packages and coming back and saying, "I can't get traffic" and others
will get Travis Sago's simple Bum Marketing freebie and come back with,
"I made my first dollar online."
The problem is, the simple stuff usually doesn't produce dramatic incomes.
And that's why every Internet marketer isn't making 6 and 7 figures a
year, aside from the known fact that many people don't even really try.
But that's another topic altogether.
Point is this. If you're going to create an info product, please keep this
in the back of your mind. Your customers don't have the intuition that
you possess in regard to your masterpiece that you came up with. To
them, it's as foreign as a new language, and the simplest tasks may
generate the most mind boggling questions.
Be ready to answer them with something better than, "You just do."