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Affiliate Marketers - Which do you prefer?

by Jason James
7 replies
For you affiliate marketers out there.... As a product owner who launches products a few times a year, I am wondering....

Would you rather promote a product and have the affiliate contest be a strict 1-10 (or whatever) affiliate contest where the top affiliate gets the grand prize and so on a so forth...

OR...

Would you rather have a tiered contest where if you make 10 sales you get a prize, 30 sales a better prize, 50 sales a even better prize, 100 sales an amazing prize and so on and so forth.

Which would you prefer and why? I have seen both models used but I am unsure which method to use for my next launch. Any feedback is appreciated!
#affiliate #affiliate marketing #marketers #prefer
  • Profile picture of the author Alice deMont
    I think the second one is better as it gives new affiliate marketers a chance. 10 sales is not so overwhelming as whatever number the top affiliates do and you know that you don't stand a chance.

    Besides it keeps them interested as they don't have to compete with others but just to do as best as they can.
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  • Profile picture of the author Dmitry
    Small affiliates get motivated by guaranteed prizes.

    Big affiliates get motivated by big prizes.
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  • Profile picture of the author datingloot.com
    The smarter affiliates ignore contests. They send some traffic to A, some to B and some to C - see which yields most $ and send there all the time, contest or not. The contest may temporarily peak there interest but it;s all about the bottomline.
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    • Profile picture of the author Adeel_Chowdhry
      Originally Posted by datingloot.com View Post

      The smarter affiliates ignore contests. They send some traffic to A, some to B and some to C - see which yields most $ and send there all the time, contest or not. The contest may temporarily peak there interest but it;s all about the bottomline.
      You say the bottom line...well, having extra googies as prizes would increase that bottom line (for the affiliates).

      So what am I missing?
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    • Profile picture of the author Jason James
      Originally Posted by datingloot.com View Post

      The smarter affiliates ignore contests. They send some traffic to A, some to B and some to C - see which yields most $ and send there all the time, contest or not. The contest may temporarily peak there interest but it;s all about the bottomline.
      This is an interesting point of view. While I have seen prospective affiliates send traffic to different offers, then increase it when it converts. I do think having a contest, like Adeel says increases that a marketers bottom line.

      Especially for the big affiliates when the top prize is a MacBook, an all expenses paid trip, a car, or whatever the top prize is.... thats motivation right there, not to mention the ego boost of being in the top 10 affiliates of an major launch.
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  • Profile picture of the author azlanhussain
    I will look at myself. At first I will promote any product evenly. As promotion progresses, which ever product gives more sales I will concentrate on those more.. I'll not even look at sales rewards. For me if product converts well, that's what matters most.
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  • Profile picture of the author jhongren
    Hi Jason,

    I would go for this

    "Would you rather have a tiered contest where if you make 10 sales you get a prize, 30 sales a better prize, 50 sales a even better prize, 100 sales an amazing prize and so on and so forth."
    I believe there is more reason to keep on pushing more sales.

    And as Azlan has mentioned, a sales page which converts well is the key.

    Cheers,
    John
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