New to email marketing

33 replies
Hello all,

I recently found warrior forum in my research on google and I am so glad that I did! There is so much knowledge/information on here that it can be quite overwhelming in the beginning.

When I say new to email marketing, I mean completely fresh. I recently decided to take on doing an email marketing campaign for a friend of mine. I am a quick learner, so my research has begun. I am trying to learn about the different softwares available and what would be best (aweber, prollow, constant contact) and I see the consensus is that aweber is the best.

Considering I am new to marketing, is there any advice that anyone could offer in educating myself on this business? Books, articles, videos that could help etc? After succesfully completing this campaign, I would like to possibly make it a business...just need to get some experience under my belt.

I greatly appreciate any help!
Kira
#email #marketing
  • Profile picture of the author Troy Trump
    Hi Kira,

    You are correct in choosing aweber for your email service.

    As for learning email marketing... aweber has some free videos to get started.

    Next, I would get on the mailing list of good writers and successful marketers
    like Yanik Silver, Alex Mandossian, Matt Furey, etc.

    As for paid courses... anything from AWAI is good. They have a few on email marketing.
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    • Profile picture of the author petersk57
      Thanks, Troy!

      I will definitely look into these. I just ran across the video's on aweber...thanks for pointing that out!
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  • Profile picture of the author Luke McCormack
    Aweber is a good start. Learn as much as you can from this forum then subscribe to a list of a member who delivers value in their posts

    Regards

    Nigel
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  • Profile picture of the author Margo Tuul
    You can also sign up for some of the top internet marketers newsletter, so you can get ideas how to write etc.
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  • Profile picture of the author PLR Basket
    Sign up to at least 5 different mailing lists on your subject, choose the issues you feel are truly valuable and actually taught you something new, extract the few nuggets of genius you find, and release your own newsletter filled with extra potent stuff that will get your subscribers hooked like it was cooked cocaine!

    But make sure that you put your own personal spin on it and only inspire yourself from the ideas you got from the newsletters you've researched... This way your info will be fresh and unique and your audience will love you for it...
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  • Profile picture of the author Summer1
    I have heard a lot about aweber, but never tried yet.

    What i know is it is the most popular email marketing tool on the Internet.
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  • Profile picture of the author D_M_S
    Here's what you need - my two cents (from someone that mails A LOT)

    (1) forget about aweber. They do stupid things like charge money Get an account with mailchimp.com. If your list is less than 1000 users, the account is free *forever*

    (2) get a good email template(s). Again, you can use mailchimp and their High Impact Email program or you can buy individual templates from a place like themeforest. HTML email will get you a better response rate BUT you want to make sure that you also have a text version since that will also help with the spam filters.

    (3) mail consistently. I only do once/week because I do large numbers, but its up to you.
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    • Profile picture of the author Tallpplrule
      Originally Posted by D_M_S View Post


      (1) forget about aweber. They do stupid things like charge money Get an account with mailchimp.com. If your list is less than 1000 users, the account is free *forever*

      (2) get a good email template(s). Again, you can use mailchimp and their High Impact Email program or you can buy individual templates from a place like themeforest. HTML email will get you a better response rate BUT you want to make sure that you also have a text version since that will also help with the spam filters.
      Mailchimp is basically free *forever* for everyone who has less that 1,000 subscribers, but there is a limit of 6,000 emails per month. Yes, at the least you can send 6 emails to every subscriber in a month. But beyond the 1,000 subscriber mark, Mailchimp becomes more expensive than Aweber.

      Does anyone know if you can transfer Mailchimp contacts to Aweber or vice-versa?

      Aweber also has excellent email templates that are user friendly and easily customizable.

      Thanks,

      -Ryan
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      • Profile picture of the author D_M_S
        Originally Posted by Tallpplrule View Post

        Mailchimp is basically free *forever* for everyone who has less that 1,000 subscribers, but there is a limit of 6,000 emails per month. Yes, at the least you can send 6 emails to every subscriber in a month. But beyond the 1,000 subscriber mark, Mailchimp becomes more expensive than Aweber.
        How many people here would this apply to? More than 1000 users AND the need to mail more than 6xmonth? That number here is very small. Don't underestimate the power of free for tat one. Besides, if you have near 1000 users you can email them unlimited for only $15/month, still less than aweber.

        Originally Posted by Tallpplrule View Post

        Aweber also has excellent email templates that are user friendly and easily customizable.
        Mailchimp will give you a whole template program (High Impact Email) for free and they include image customization and hosting.
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  • Profile picture of the author gearmonkey
    Hi,

    I am looking for more information about email marketing and instead of making a new thread, perhaps I can ask here?

    I am not interested in auto responders and I don't want to email weekly. bi-weekly would be fine. I am not emailing useless information. I am emailing good information that leads the reader to an affiliate link if they wish to research the product further. It's not short, salesy or spammy. It will be good blog worthy content.

    - Is gmail worth using for email marketing?
    - If not, is there something available that is cheap or one-off fee? (not interested in auto responders)

    biggest question:
    - Is there a way to outsource help with email marketing? I am one man juggling too many other projects (which pay well) that I don't have the time to learn all the techniques to email marketing; from templates, to strategy. I have a bunch of emails saved on .CSV and I know there is a TON of money to be made if I start email marketing.

    Thoughts?
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    • Profile picture of the author D_M_S
      Originally Posted by gearmonkey View Post

      - Is gmail worth using for email marketing?
      - If not, is there something available that is cheap or one-off fee? (not interested in auto responders)
      It all depends on exactly how you plan to use it. It's not ideal for doing the actual mailing but you can still use it for replies and what-not.

      How big is your list? If its anything sizable (more than 100 users) then you would need another solution.

      The drones on here will tell you to use aweber but they actually cost money you would use a service like mailchimp to mail.

      You could also outsource it to someone that does a lot of mailing, like yours truly, but that's up to you.
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      • Profile picture of the author gearmonkey
        Originally Posted by D_M_S View Post

        It all depends on exactly how you plan to use it. It's not ideal for doing the actual mailing but you can still use it for replies and what-not.

        How big is your list? If its anything sizable (more than 100 users) then you would need another solution.

        The drones on here will tell you to use aweber but they actually cost money you would use a service like mailchimp to mail.

        You could also outsource it to someone that does a lot of mailing, like yours truly, but that's up to you.
        Thank you. I would like to email over 10,000 people per month. I have a nice collection of emails started. I'll check out mailchimp.

        I thought maybe there was an email system I could use on my server?

        EDIT TO ADD:

        My email list is from people who already opted-in. I don't want something that needs them to opt-in again.
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        • Profile picture of the author D_M_S
          Originally Posted by gearmonkey View Post

          Thank you. I would like to email over 10,000 people per month. I have a nice collection of emails started. I'll check out mailchimp.
          There are solutions that you can use to mail out on your own servers. Send me a PM and I'll turn you on to a couple. However, the ones I use are designed for millions & millions of emails - I can send 10,000 in about 15 minutes

          Originally Posted by gearmonkey View Post

          EDIT TO ADD:

          My email list is from people who already opted-in. I don't want something that needs them to opt-in again.
          I think aweber would almost certainly ask you to do that again. Mailchimp may o may not, depending on how you load them.
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    • Profile picture of the author Sheila Atwood
      Originally Posted by gearmonkey View Post

      Hi,

      I am looking for more information about email marketing and instead of making a new thread, perhaps I can ask here?

      I am not interested in auto responders and I don't want to email weekly. bi-weekly would be fine. I am not emailing useless information. I am emailing good information that leads the reader to an affiliate link if they wish to research the product further. It's not short, salesy or spammy. It will be good blog worthy content.

      - Is gmail worth using for email marketing?
      - If not, is there something available that is cheap or one-off fee? (not interested in auto responders)

      biggest question:
      - Is there a way to outsource help with email marketing? I am one man juggling too many other projects (which pay well) that I don't have the time to learn all the techniques to email marketing; from templates, to strategy. I have a bunch of emails saved on .CSV and I know there is a TON of money to be made if I start email marketing.

      Thoughts?
      With occassional emails is I would use Mail Chimp but if you are really going to go for an email marketing campaign. aWeber is top dog with me. I love there video tutorials and delivery rate.
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  • Profile picture of the author joelraitt
    1 bit of advice...when you write your emails talk as if though its an email your sending to only 1 person, and that person is a friend.

    helps a lot.

    and use a tool like surveymonkey to ask them questions and see wha they want, how much they want to be mailed...anything you want

    good luck!
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  • Profile picture of the author gearmonkey
    Thanks D_M_S. That might actually be overkill but I guess over kill is good if the price is right.

    I don't like aweber (and similar software) because 1) the price. 2). also means the user has to "opt in" again and my list already opted in and agreed to receive newsletters from my site for the giveaways I provided 3). I don't need the auto responder feature. I only email when I have something to say knowing they want to read it.

    But if I ask them to opt in over and over again, they might think something is fishy and avoid it because it is strange to keep asking the same question over and over again.

    I think mailchimp may be right for me because free (providing my readers don't have to opt in again).

    But I would like to get something that is extremely easy to use that works on my server... and cheap

    My guess your system is very expensive.
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    • Profile picture of the author D_M_S
      Originally Posted by gearmonkey View Post

      I think mailchimp may be right for me because free (providing my readers don't have to opt in again).

      But I would like to get something that is extremely easy to use that works on my server... and cheap

      My guess your system is very expensive.
      Im 99% sure mailchimp does not require an opt-in again. However, you might want to load your list bits at a time - they might impose an opt-in requirement if you're a new account that suddenly has thousands and thousands of users.

      The system that I've implemented is not as expensive as you would think. It takes more technical know-how (which I have) than money (which I also have). The startup costs are in the $1000 range but the ongoing costs are only about $70/month. With this setup I can email about 40,000 messages/hour . . . do the math for the monthly figure
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  • Profile picture of the author rbates
    Is there any consensus on how frequently to mail to your email list?
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    • Profile picture of the author D_M_S
      Originally Posted by rbates View Post

      Is there any consensus on how frequently to mail to your email list?
      Depends on your list and marketing needs. I have multiple lists. One with prospects, the other with actual clients. The actual clients get more frequent mail than the prospects and they also get different emails.
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      • Profile picture of the author mikemcmillan
        I understand people's desire to use a free service whenever possible. But if you are in it for the long haul there are other considerations. As your list grows you will likely want the analytics and tracking capabilities of a paid service. Deliverability is another issue.

        And, just because your subscribers have opted in already does not mean aweber or another paid service will allow you to import them without making them confirm their wish to be transferred to your new list.

        In fact, aweber requires an audit trail for each subscriber you import. You can ask to import them without a new confirmation but it is unlikely they will approve it. It is not a completely automated system. Aweber has an import specialist who will carefully scrutiniize your methods of acquiring subscribers.

        If you force your subscribers from your free service to optin again to get on your aweber list you are going to lose a percentage (maybe a huge percentage) of them in the process.

        Of all of the things you invest in, in your Internet marketing business, your autoresponder service should be one of your top priorities.

        Just saying... Mike
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        • Profile picture of the author D_M_S
          Originally Posted by mikemcmillan View Post

          I understand people's desire to use a free service whenever possible. But if you are in it for the long haul there are other considerations. As your list grows you will likely want the analytics and tracking capabilities of a paid service. Deliverability is another issue.

          And, just because your subscribers have opted in already does not mean aweber or another paid service will allow you to import them without making them confirm their wish to be transferred to your new list.

          In fact, aweber requires an audit trail for each subscriber you import. You can ask to import them without a new confirmation but it is unlikely they will approve it. It is not a completely automated system. Aweber has an import specialist who will carefully scrutiniize your methods of acquiring subscribers.

          If you force your subscribers from your free service to optin again to get on your aweber list you are going to lose a percentage (maybe a huge percentage) of them in the process.

          Of all of the things you invest in, in your Internet marketing business, your autoresponder service should be one of your top priorities.

          Just saying... Mike
          Have you ever actually used mailchimp? They are as full-featured as you can possibly get and their first few tiers (after the free 1000 users) are still less than aweber by a country mile.

          I am completely bewildered by the cult-like grip that aweber has on this forum. There are better, faster and cheaper providers out there!
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          • Profile picture of the author mikemcmillan
            No, I haven't used mailchimp. I'm not downplaying it, it's just that I use aweber and have always been happy with it. One thing I really like is the customer service. You can call anytime during business hours and you get a real, live, English speaking person and the wait time has always been less than two minutes.

            I mean, the big thing is that if you find a service that meets your needs and is affordable then go with it.

            The vast, vast majority of top-tier Internet marketers in the circles with which I am familiar either use aweber, get response, with a few using infusionsoft. It's just a personal thing. I don't think people are brainwashed here into the aweber thingie. --Mike
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            • Profile picture of the author Steller
              I am new to auto responders and so I did a side by side of Aweber and MailChimp. It seems to me MailChimp is a better deal for a newbie.... being that it is FREE for up to 1000 contacts (email address). MailChimp does all the same stuff Aweber does with templates and what not. MailChimp also allows you to import and export your list without making your list opt-in all over again. I really like that there is no cost to start out and you can take your list and leave anytime you wish. Seems like a winner to me!

              Kind Regards,

              Steller
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  • Profile picture of the author Joshua Bretag
    Hey petersk57

    great to see you are taking the best first step to your online business. Email marketing and getting it right is so important.

    If you want some help feel free to send me a PM and I will be glad to give you a helping hand

    Josh
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  • Profile picture of the author peter.max
    Does anyone have experience of the Mailchimp delivery success rate vs Aweber through spam filters etc. I've had only good experiences with Aweber and it is the main reason why I stick with them
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    • Profile picture of the author Marian
      Aweber is a great choice - build your list right from the start with a quality service! (so you don't have to move your list over some other place - it often causes troubles

      Just search this forum and you'll have plenty of material to digest. If there's anything, just ask these wonderful people!

      I keep my fingers crossed for you!

      Marian
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  • Profile picture of the author Big Al
    I keep an email account of loads of different lists I've subscribed to ... for headlines, good content and great offers.

    But something that's really influenced the way I look at email marketing is being on the lists of really good copywriters. Some write amazing emails, no crazy pitch fests, quality content and interesting.

    I think anyone considering email marketing (who wants to build a relationship with their subscribers) should jump on the lists of people like Ben Settle, John Forde, Scott Murdaugh -- and the guys who hang out in the Copywriting section.

    Definately do this and learn what you can -- before going anywhere near a big paid-for course.
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  • Profile picture of the author pethanks
    I am not really familiar also with email marketing but I am sure there are lots in this site who know well about email marketing.
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  • Profile picture of the author Suzy 29
    Email MArketing is a very good way to build your list. Try and find a good company that wont rip you off. If you need any more help send me a message as im familiar with Email Marketing
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  • Profile picture of the author Menno Marketing
    Since I started I've been using Aweber and I'm really happy with the possiblities and service.

    Email marketing is a great way to 1. gather your potential customers, but more important 2. build a relationship.

    There is really a big marketing theory about email marketing. Most people take action after seeing a product or brand at least 6 or 7 times. So try to send that many emails talking about your product but not immediately trying to sell it.

    Just give useful information and remind them of 'the problem' they are having, or at least the reason why they opt-in at the first place.

    Good luck!
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  • Profile picture of the author TK1
    For starting out with copywriting for the internet I would definately recommend the good old magic words newsletter by Allan Says
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