My Weight Loss Product Has Quit Converting. Is October a Bad Month for Weight Loss?

by ShaunAllen 18 replies
Okay, obviously we all know that the end of December to January is the critical time for weight loss. Also, May, June, July are also big months because that is summer for those of us in the northern hemisphere.

But I've only had this product since may. So far September and October have been really slow for me. Is just the time of the year and I can expect things to pick up again in December?
#main internet marketing discussion forum #bad #converting #loss #month #october #product #quit #weight
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  • Profile picture of the author evanlambda
    Summer is over, people are not as interested in losing weight when they can hide under winter clothing.

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  • Profile picture of the author Vincenzo Oliva
    You're in for a flatline period....Mid-Oct-Nov-Dec the worst time for diet/exercise programs year in and year out. Prepare again for New Years!
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  • Profile picture of the author misterhu
    The temperature will dropped so no more reason to show those sexy abs. Aside from this, many people would not really care about losing weight during this season because they want to enjoy the holidays and its food more.
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  • Profile picture of the author CatherineC
    It's hard to say with a lack of data. If you went from say 300 sales a month down to 150, then it's statistically relevant and there's a problem.

    If you went from 60 sales a month down to 30, even though it's the same 50% drop, it's not nearly as relevant because your control group of sales is just too small to definitely say there's an external factor.
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  • Profile picture of the author Dennis Gaskill
    Is October a Bad Month for Weight Loss?
    It has been for me. I've actually gained 3 pounds this month.

    Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author MarkAUS
    As a rule people usually want to eat comfort food to stay warm. It's probably a carnal response or something from 'early man' - for me personally I always attempt to start exercising in winter, but never follow through because I feel lethargic in the cold and prefer to read a book by a fire.

    I asked my wife her thoughts on it too and she said "bah! I only worry about that if I have to squeeze into a bikini" I even got the 'evil eye' so I hope you appreciate my sacrifice for your data. ha ha.

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  • Profile picture of the author HeySal
    I've got a weight loss product that's not gaining anything either right now, LOL - yeah, that was bad. Fortunately people are really hitting the automatic gold concentrators - it might be a bad time of year for weight loss, but people are thinking a lot about finances and metal.

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  • Profile picture of the author Mark Jordan
    Much as I hate to admit it, cold months can be depressing and this is the time of the year when people want to comfort themselves by eating and having that feel-good foods.
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  • Profile picture of the author Rus Sells
    Your niche should pick back up right after Thanks Giving and again right after Christmas. = )
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  • Profile picture of the author soluted1
    Well i have been with a weight loss company in the past, it's all mindset, action and attitude, never blame something else then your own actions.
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  • Profile picture of the author mbhrad
    1st quarter is the preverbal season for weight-loss.

    Check out your keyword target and look into some geo-based PPC campaigns after getting good data obesity program sales by region.

    Let us know what happens...
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  • Profile picture of the author smutziger
    Possibly look into some jv action to get your offer in front of more people. The back to school time is just ending so you should see a bump in the next few weeks.
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  • Profile picture of the author Igor Kheifets
    I think you need to use this time
    to improve you sales copy, get those
    conversions rising.

    Since it's a slow period, imagine how much
    more money you will be making when Christmas
    resolutions start kicking in...

    Try changing the pricing, headlines, testimonials, etc.

    Don't wait for December to come.

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  • Profile picture of the author TimGross
    Here's a new headline to test out:

    "How To Lose Weight Eating Nothing But Halloween Candy"

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  • Profile picture of the author MartiG
    Wow, interesting thread...

    I see good news and bad news here...

    I'm about to launch a new weight loss & nutrition product in November...
    So weight loss being slow during the holidays is very bad news for me...

    Picking up in January, of course, is good news...

    Black Jack:

    I liked your suggestion for a holiday weight loss marketing
    approach... hope you don't mind if I use that :-)

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