How to Give a Successful Webinar (Tracking Analytics)
- attendance length
- attentiveness during the session
- number of questions asked
- attendee's successful completion of polls, surveys and registration
It's not always about sales (though if you offer something of value and attendees invest in it, it's a win win situation all around).
However, these stats (compiled from my research into GotoMeeting's algorithm) are helpful!
Anyway else using some additional metrics?