Do You Have A Product That Is Not Converting? Tips To Increase Your Conversions!

22 replies
Hi warriors,

It's been a while since I have started a thread here! But today I want to give some tips that has worked for me for one of my niche products.

I had a product and the product was converting at a little under 2% but I knew withing me that the product could do so much better. So I tested and tested and over a few weeks I manged to dramatically improve my conversion rate.

Here's What I Did and some of the things you can do:

1. I looked at my bounce rate and found that people weren't staying long on my site. So I played with the title over and over until I had a very captivating headline. My bounce rate decrease and more people were reading my sales copy.

2. I tested several different color headlines. I know a lot of persons will say red is the best or whatever. However, this will vary from market to market and only testing will tell. The color that worked well for me is not red!

3. I changed the font type several times over and found that Arial font 12 works best for me. There is no one font fits all. Test and see which one will have the best impact on your conversion. (you can either use a software to run the two pages at a time and see which generate the most sales and then keep the winner)

4. I moved around my testimonials boxes. I found that just in the middle area and after the order bottom works best for me. Again, you have to do your own testing.

5. I tested different price range and surprisingly, the highest price converted a lot better. You don't have to limit your product to the price range in your markets. If you are 150% confident in your product then sell it for what it is worth. And if that mean a higher price than your competitors then go for it.

6. Have a separate order page that reinforces your guarantee. I see a lot of sales page with the order button on the sales page and when you click on it, it takes you directly to the checkout page. I was doing that at first but then I tried something different that worked better for me.

I created a separate order page. So when they visitor clicked on the order like, it would take them to an order page which would remind them of my money back guarantee as well as the bonuses they get when they order. This alone can dramatically increase your conversions.

7. test the text on your order button. I find that "order now" works much better than "buy now" or "download now" for me. But as I said before, you have to do your own testing.

8. Another point is the color of your order now button. Some say big orange or yellow button but I say test your own color. The color that works best for me is the color of my website background!

9. Another thing that works well for me is adding a graphic of the accepted payment cards. Visa, Master, paypal etc

Now the above tips helped me to sky rocket my conversion for one of my niche product. They are very simple to implement even though it will take take to make your conclusions.

I hope this will help you in your business in some positive way.

Have a great day warriors.
#conversions #converting #increase #product #tips
  • Profile picture of the author George Curtis
    Great post! Thanks for the expert advice.

    I might add that testing the size of the order button is something that folks may want to consider. Recently sat through a class where they demonstrated the statistics where the only change they made was increasing the size of the button.

    The button "grew" in separate tests from a tiny little HTML gray button to a large graphic that covered almost the width of the page...and EACH TIME conversions went up. They finally stopped at the point where the button looked obnoxious, but we immediately went back to our site and some client sites and made the buttons bigger - and with immediately positive results.

    Of course, few clients didn't "want to offend anyone" so they kept their buttons smaller (to match their smaller sales).
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    • Profile picture of the author yesacpow
      Never thought about the size of the order button but I guess it's something I need to test now

      Thanks for that.


      Originally Posted by George Curtis View Post

      Great post! Thanks for the expert advice.

      I might add that testing the size of the order button is something that folks may want to consider. Recently sat through a class where they demonstrated the statistics where the only change they made was increasing the size of the button.

      The button "grew" in separate tests from a tiny little HTML gray button to a large graphic that covered almost the width of the page...and EACH TIME conversions went up. They finally stopped at the point where the button looked obnoxious, but we immediately went back to our site and some client sites and made the buttons bigger - and with immediately positive results.

      Of course, few clients didn't "want to offend anyone" so they kept their buttons smaller (to match their smaller sales).
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    • Profile picture of the author Frank Tocco
      Originally Posted by George Curtis View Post

      Of course, few clients didn't "want to offend anyone" so they kept their buttons smaller (to match their smaller sales).
      It's interesting that someone in sales would feel that a bigger buy button on a sales page would be offensive. :confused: I like a big button to match my big sales.
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  • Profile picture of the author yesacpow
    Hey Kent,

    What's Up man?

    I test everthing old school actually lol.

    The thing is, you should only test one variable at a time and leave everything else constant.

    Let's say I am testing the headline. I would have two pages, one with the old headline and one with the new one. I used a script to rotate them so that they both get equal amount of traffic.

    Over a period of a few weeks I would then choose the winner an then test another variable.


    Originally Posted by Chris Kent View Post

    Hey yesacpow, nice to see you back

    How did you test all of the above? Have you been using multi-variate testing and how many sales did you register till you were satisfied that the increased sales were down to your changes?
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  • Profile picture of the author Bruce NewMedia
    Originally Posted by yesacpow View Post

    ....
    2. I tested several different color headlines. I know a lot of persons will say red is the best or whatever. However, this will vary from market to market and only testing will tell. The color that worked well for me is not red!

    Blue? (just a guess)

    4. I moved around my testimonials boxes. I found that just in the middle area and after the order bottom works best for me. Again, you have to do your own testing.

    I have seen same result here.

    6. Have a separate order page that reinforces your guarantee. I see a lot of sales page with the order button on the sales page and when you click on it, it takes you directly to the checkout page. I was doing that at first but then I tried something different that worked better for me.

    This is a GREAT TIP.

    7. test the text on your order button. I find that "order now" works much better than "buy now" or "download now" for me. But as I said before, you have to do your own testing.

    I had best response usually with 'DOWNLOAD NOW' or 'Download Here' or 'Click To Download'


    9. Another thing that works well for me is adding a graphic of the accepted payment cards. Visa, Master, paypal etc

    Definitely!

    Now the above tips helped me to sky rocket my conversion for one of my niche product. They are very simple to implement even though it will take take to make your conclusions.

    I hope this will help you in your business in some positive way.

    Have a great day warriors.
    Great information...Thanks.
    Bruce
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    • Profile picture of the author JohnMcCabe
      Nice job! I always like to see actual test results.

      The best advice you gave, though, was the constant urging to test things for yourself. I've had squeeze pages, for example, where the best converting button was the default submit button/cancel button combo. That combo beat out everything else, including the submit button by itself.

      Thanks for posting your list...
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  • Profile picture of the author dmadnani
    Really insightful info, yesacpow. By the way you have another fellow Jamaican in the crowd.
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  • Profile picture of the author CatherineC
    Banned
    I see #6 a lot lately and have wondered about it because we were taught (years ago) that adding additional pages or steps between the pitch and the order form always lowered conversion rates as people got lost, didn't understand what was going on, etc.

    I'm going to revisit it and do some testing. Thanks yesacpow!
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  • Profile picture of the author billaaa777
    Great post, with quite a few really good ideas. I am coping and pasting it into Word so I don't lose it and can work on a few of the things you mentioned.

    Thanks,
    Bill
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  • Profile picture of the author amoro
    Very informative tips, this will going to be a big help especially for the newbies on this field. I will keep track of this for my future reference. Thanks dude.
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  • Profile picture of the author CDarklock
    Originally Posted by yesacpow View Post

    6. Have a separate order page that reinforces your guarantee. I see a lot of sales page with the order button on the sales page and when you click on it, it takes you directly to the checkout page. I was doing that at first but then I tried something different that worked better for me.

    I created a separate order page. So when they visitor clicked on the order like, it would take them to an order page which would remind them of my money back guarantee as well as the bonuses they get when they order. This alone can dramatically increase your conversions.
    Could this be why OTOs convert? Because the customer simply wants to click two consecutive buy buttons?

    Hmm.
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    • Profile picture of the author yesacpow
      That could be one reason but I think re-enforcing the guarantee gives them more confidence to take out their credit card and buy.

      Just like shopping at the more established sites like amazon ect, you have a checkout page and it looks more professional too.


      Originally Posted by CDarklock View Post

      Could this be why OTOs convert? Because the customer simply wants to click two consecutive buy buttons?

      Hmm.
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      • Profile picture of the author Gary King
        Originally Posted by yesacpow View Post

        That could be one reason but I think re-enforcing the guarantee gives them more confidence to take out their credit card and buy.

        Just like shopping at the more established sites like amazon ect, you have a checkout page and it looks more professional too.
        I think the guarantee reinforcement is the strongest point but CDarklock has a valid question as well...

        Thanks for posting your actual test results - nice to see practiced info vs theory.

        Will you share what color headline worked for you and what niche? Understand completely if that's too much info.

        Thanks again.

        Gary
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  • Profile picture of the author rghflash
    yesacpow, That is a very good post. I'm new to all this and appreciate posts like that, that provide so much info and excellent info at that. You put a lot of effort in your marketing and are rewarded for it. Thanks a heap, Robert
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  • Profile picture of the author sarahberra
    Thank you! This is such an awesome post. I put in on my favorites. I do run into this problem a lot. Testing is key!
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  • Profile picture of the author Ryan Even
    You should also test big things like the actual offer, the price, etc.
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  • Profile picture of the author MikeLiving
    Interesting observation with the Order Now and the Buy Now, which is something that I frankly never thought about. The products I promote are more fashion based impulse buys but I will definitely think about changing the Buy Now to Order to see how it affects me.
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  • Profile picture of the author Big Al
    Really like number 6 ... have seen this but the penny never dropped.

    Will be looking at giving that a good - I think it'll have the biggest impact in niches where the market are less internet savvy and a bit more suspicious.

    Time ... no ... testing will tell : )

    Al
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